September 4th - Entries Open

September 29th - Official Deadline

October 13th - Extended Entry Deadline

November 20th - Shortlist Announced

January 25th - Awards

The RAD Awards celebrate creativity and effectiveness in recruitment communications, from attracting candidates to onboarding and retention.

Download the full entry guide & categories


  • Get the ultimate recognition that you have reached the very highest standards.
  • Send a strong signal to the industry that you are driving innovation within this field.
  • Rewarding for those clients who are brave, ambitious and want to stand out in a competitive recruitment market. 
  • You have everything to win and nothing to lose by entering.


  • Entry into The RAD Awards 2018 is open to any company, agency, creative or individual producing work specifically to recruit talent in the period from 1 October 2016 to 30 September 2017. 
  • Joint entries where agencies and clients have developed and delivered the recruitment solution collectively are accepted. 
  • Entries from outside the UK are welcome. Adherence to diversity and inclusion principles is imperative across all categories.
  • The Awards are not open to education marketing campaigns.


  • There are 18 award categories.
  • Each entry is judged by a panel of HR professionals from major companies, experts the UK's leading recruitment marketing agencies and recruitment technology specialists.
  • All entries will be judged against the criteria indicated for each category. Decisions of the judges will be final. 


  • Entrants must clearly state the objective of the work.
  • Where part of the criteria requires them, specific data must be provided.
  • All work should be entered using our online entry system and supplied as PDF's (max 500 words) or URLs. Separate PDFs must be supplied for work entered into each category. A maximum of 5 PDFs can be uploaded. Video files should not be uploaded but hosted and links provided.


  • There is an entry fee of £195 + VAT for each project entered into each category.
  • If not paying online, cheques should be made payable to DVV Media International Ltd. and mailed to Heather Austin-Olsen The RAD Awards, DVV Media International Ltd, 7th Floor, Chancery House, St Nicholas Way, Sutton, Surrey, SM1 1JB, UK. Please include your full contact details plus categories/entry ID that the payment represents.
  • Please note, if payment has not been received by the judging day, your entry will be disqualified.


1. Let your work do the talking

  • Your submission should not exceed 500 words, so it’s important to ensure your entry is explained concisely, your objectives are outlined succinctly and you avoid jargon. Make sure you read the instructions for uploading your visual work or links – a maximum of five PDFs can be uploaded and you must link to, rather than upload, video files.

2. Tell a good story

  • Structure your entry: say what the issue was, how your campaign intended to solve it, and what the outcome was. Winning entries in the past have shown that telling a story can capture the judges’ attention – for example how campaigns to recruit social workers have had a positive impact on children in a local authority’s care.

3. What’s the business case?

  • How did your initiative relate to the needs of the wider business?
  • If you’re talking about employer value proposition (EVP), for example, can you make a tangible link to the business or is it just a vague idea? If you’re entering multiple categories, don’t be tempted to repeat the same entry for each one – tailor it to the questions being asked of each.

4. Give evidence

  • Provide solid evidence against the criteria for each category – these can be found here. To give your entry the best possible chance, include some statistics about your campaign’s impact such as a percentage increase in applications received, or how much your approach saved in recruitment costs.
  • Show how these trends are linked to your recruitment advertising initiatives.

5. Keep timescales in mind

  • Stick to the rules when it comes to the qualifying period for your work. Entry to the 2018 RAD Awards is open to any company, agency, creative or individual producing work in the period from 1 October 2016 to 30 September 2017. If you need to supply physical materials to support your entry, remember to build in time for postage and ensuring they have arrived safely.

6. Proofread your entries

  • Make sure your entry has been carefully read by at least one other person who was not directly involved in compiling it before you send it in. Spelling mistakes and typos can ruin an otherwise sound entry, and it’s also helpful to get a sense-check on what you’ve written. Is it easy to understand for someone who is not part of your own team?

7. Start early

  • Give yourself plenty of time to present a solid entry, particularly when it comes to compiling your visual materials and statistical evidence. The awards deadline is 29 September so there are only a few weeks to build an award-winning story that will captivate our judges.