We are pleased to reveal the 2018 RAD Awards Winners!
Congratulations to this year's winners and thanks to our judges for their hard work and dedication.
The judges praised the clever series based creative for demonstrating a powerful use of a single channel through well executed, interesting, eye-catching creative.
We don't just open doors at Christmas
The judges were blown away by the creative solutions implemented that were very much built around the applicant's needs, providing the perfect balance between video, technology and people interaction.
Greater Anglia - Candidate Experience
Our panel praised this video for excellent execution of an existing concept, that speaks to all and was tied together by a strong hashtag.
The judges praised this for being a full and varied campaign - with clear focus and objectives that demonstrated great stats using the stories of how people have been inspired by the brand.
Judges said this was a truly forward-looking approach to brand, targeting a type of person, not just describing their organisation. It's inventive, stylish and visually strong.
The Future of Work
Judges praised this site for its really cool set up and design with features that translate well on both desktop and mobile, capturing the essence of the National Grid.
Be the heart of energy
Judges praised this for being a very strong graduate offering with great interactive elements and online support platforms.
Police Now Graduate Campaign
Judges praise this for being a really solid site that performs well on both mobile and desktop environments, executed in a creative and visually engaging way.
EY Graduate Careers Website
Judges thought this was a very well thought out and clever method to improve the candidate experience. Providing accessibility, convenience and ease to the candidate.
Anchor Jobs Recruitment Chatbot
Work of the Year
Judges said this was a very brave campaign and a great effort to challenge perceptions, which displayed fantastic results for a 3-week campaign.
HMPPS Senior Leadership Scheme
Judges said this was the perfect balance of simplicity, interactivity and technology - such a simple concept using great tech to enable it.
Change the world around you
Judges said this was a fresh, creative, honest and clean brochure, using great colours schemes, a nice set of typefaces and great use of white space.
Progress with purpose
Judges said that this was one of the best applications of Virtual Reality in recruitment. A great tool which adds a positive impact on the recruitment experience for the candidate.
Assessment in Virtual Reality
Judges commented that this was a brilliant, simple and authentic campaign that puts the apprentices at the heart of it. The campaign combined social and face to face events with a strong use of tech.
Choose What’s Right For You
Judges praised this for being a really exciting, unique and innovative use of Audio, Commenting that the tone, scriptwriting and use of carefully selected actors all fed into an immersive and interesting creative.
Judges felt that this was a technically and creatively strong campaign that was underpinned by a well planned and executed social strategy.
Director of Curation and Experience Attraction Campaign
Judges were impressed with the cinematic approach and TV documentary style, which used real detectives to provide an honest and transparent account to challenge perceptions.