WINNERS

Apprentice, Graduate and Early Careers Website

Judges comments 

Judges praised this site for having a well-thought out design and a clear user journey, with features that allowed it to become a portal for education on students’ career options.

EY Early Careers Website

Client Name
EY
Agency Name
MSL
Website URL
https://ukcareers.ey.com/students
Best Creative Idea

Judges Comments 

Our panel praised this piece of work which widened candidates understanding of the brand though an immersive competition, raising awareness of the digital roles available within the company.  

Race Your Code

Client Name
Rolls Royce
Agency Name
Investis Digital
Website URL
https://careers.rolls-royce.com/site-services/registration
Best Use of Technology

Judges comments

Judges said that this was a great execution of augmented reality at graduate events and enjoyed the use of technology along with a well-designed brochure to create interesting and engaging events. 

EY Early Talent Technology

Client Name
EY
Agency Name
MSL
Website URL
https://ukcareers.ey.com/students
Branded Material

Judges comments

Judges praised this piece of work for its innovative and striking design which clearly tied into a larger strategy for the business.

Early Careers Brochure

Client Name
M&S
Agency Name
AIA Worldwide
Website URL
careers.marksandspencer.com/early-careers
Candidate Experience

Judges comments

Our panel praised the personalised approach to candidate experience taken through both the mentorship program offered to candidates and the creation of authentic, engaging content for each audience. 

Not your average Joe

Client Name
Barclays
Agency Name
Stafford Long & Partners
Website URL
https://joinus.barclays/eme/apprenticeships/
Diversity and Inclusion Initiative

Judges comments

The judges were blown away by this honest, genuine and brave use of video to amplify internal values. The use of audio and animation was particularly powerful and there were good supporting materials used to reinforce the core campaign.

Active Inclusion

Client Name
Capgemini
Agency Name
Pink Squid
Website URL
http://pinksquid.com/
Video Link
https://player.vimeo.com/video/280525095
Employee Engagement

Judges comments

Judges praised this as a creative strategy to engage employees, with a large variety of activities and interactive tools, all of which were executed well within a challenging time frame.

Hello Tomorrow

Client Name
DNV GL
Agency Name
Stafford Long & Partners
Employer Brand

Judges comments

Judges said this was a stand-out entry with a fresh, detailed employer brand that engaged with its audience and came to life through beautifully designed creative.

Pride

Client Name
The White Company
Agency Name
Pink Squid
Website URL
http://pinksquid.com/
Video Link
https://player.vimeo.com/video/238377107
Employer Website

Judges comments

Judges said this was a stand-out entry with a fresh, detailed employer brand that engaged with its audience and came to life through beautifully designed creative.

Life @ Vodafone Careers Site

Client Name
Vodafone
Agency Name
4MAT
Website URL
https://careers.vodafone.co.uk/
Events, Experiential and Outdoor

Judges comments

Judges said this was a fun and engaging event with well-orchestrated amplification through social channels, easily achieving its goal of increasing hires in the local area.

The Ready for Anything? challenge

Client Name
The AA
Agency Name
TMP Worldwide UK
Website URL
https://www.theaacareers.co.uk/
Graduate Campaign

Judges comments

Judges praised this for being a bold move by Vodafone with a fantastic execution across digital channels and stand out graphics. 

Beat The Game Changers

Client Name
Vodafone
Agency Name
Pink Squid
Website URL
http://pinksquid.com/
Video Link
https://player.vimeo.com/video/253986460
Innovation

Judges comments

Judges thought this was an excellent, entertaining way to engage both active and passive candidates digitally in a competitive environment.  

Race Your Code

Client Name
Rolls Royce
Agency Name
Investis Digital
Website URL
https://careers.rolls-royce.com/site-services/registration
Integrated Campaign

Judges comments

Judges said this was an outstanding, powerful and emotive campaign which covered a series of channels and still retained its principle message through the use of bespoke artwork.

Find the real story inside

Client Name
HMPPS
Agency Name
Havas People
Website URL
http://www.havaspeople.com/
Video Link
https://www.youtube.com/embed/Xo-jyA_ZLf8
School Leaver and Apprentice Campaign

Judges comments

Judges commented that this was a standout campaign that catered to a number of audiences with its inviting, eye-catching creative.

EY "More Ready Than You Think"

Client Name
EY
Agency Name
MSL
Website URL
https://ukcareers.ey.com/students
Single Use of Video

Judges comments

Judges praised this video for its humorous yet informative nature that appealed to its target audience with its catchy song and bright, appealing graphics. 

Engine Ears

Client Name
SNC-Lavalin/Atkins Global
Agency Name
Fifty One Films
Website URL
www.fiftyonefilms.co.uk
Video Link
https://vimeo.com/fiftyonefilms/rads
Use of Audio

Judges comments

Judges praised this for being a cleverly constructed, well-rounded campaign with audio at the heart of it, using real employees, employers and brand advocates to convey their message to potential teachers.

Get into Teaching

Client Name
Get Into Teaching
Agency Name
Carat
Video Link
https://player.vimeo.com/video/297729220
Use of Social

Judges comments

Judges felt that this was an innovative use of social and creatively strong campaign, engaging its target audience and creating a simple experience for the candidate to navigate through.

Walk This Way

Client Name
Next
Agency Name
Havas People
Website URL
http://www.havaspeople.com/
Video Link
https://www.youtube.com/embed/rJkb9akoevc
Video Campaign

Judges comments

Judges were impressed with the honest nature of this campaign sharing powerful stories from within the organisation. Broken up into stings, these videos allowed a breadth of topics to be addressed. 

Active Inclusion

Client Name
Capgemini
Agency Name
Pink Squid
Website URL
www.pinksquid.com
Video Link
https://player.vimeo.com/video/270628185
Work of the Year

Judges comments

Judges said that this piece of work captured the true spirit of the RAD awards and demonstrated extreme bravery.

It was felt that this was an incredibly honest and powerful piece of work with a bold statement about diversity and inclusion in the workplace today. 

The animation style, music and voices made for a highly emotive piece of creative, that addressed unconscious bias and increasing awareness of access to support for employees. 

This campaign is starting a conversation within the workplace and supporting those who have had an “I don’t know what to say moment”. 

Capgemini

Client Name
Capgemini
Agency Name
Pink Squid
Website URL
www.pinksquid.com
Video Link
https://player.vimeo.com/video/270628185