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IMPORTANT INFORMATION


When you enter you will then be required to register, on doing so, you will receive an email, please click the link to confirm.

You will then be able to complete your entry.

Return at any point using your login credentials to manage your account and modify your entry until to closing date.


  • To enter the awards please complete an entry form and submit any relevant supporting materials.
  • Read the description and criteria of the category you wish to enter carefully – entries that do not comply might be marked down or rejected.
  • You may enter as many categories as you wish, although make sure your entries are relevant to each category's criteria.
  • Entries are charged at £220 + VAT per entry.
  • Entries that have not been paid for by 20 October 2019 when judging commences will be disqualified.

            Deadline for entries: 11 October 2019

Candidate Experience

This award recognises everything employers do to offer an outstanding, valuable and distinctive experience for every candidate. We are looking for evidence of a well-planned, deliberately executed brand experience that is consistent across every stage of a defined journey, from initial attraction, to application, assessment and selection. We expect evidence that the experience is consistently delivered throughout the onboarding of successful candidates and communication to unsuccessful candidates.

Entrants should also demonstrate how each stage of the experience adheres to and amplifies the employer brand.

Judges will be looking for:

  • Continuity of delivery with a strong link to brand principles 
  • A view of the full process, the value each stage provides and how they build into a single, powerful experience
  • A sense of the impact this experience is having on your candidate population. As judges, we will be looking for evidence your work is changing the experience
  • Evidence of effectiveness. Were results linked to initial brief?
  • Brand experience consistency at every touch point
  • Feedback and learning. What opportunities do you offer for candidates to feedback on their individual experiences? How does feedback improve the process?
This category is now closed

Creative Idea

Whether it’s a big campaign idea, a long branding idea or a one-off execution, this category recognises brilliant conceptual thinking.

Effectiveness isn’t the key here. Instead we’re celebrating the creative ideas that go beyond the expected and demonstrate how we can convey messages and experiences in bolder, braver and more compelling ways.

Judges will be looking for:

  • A clear outline of the problem that needed solving
  • A smart creative solution
  • Demonstrable evidence that the idea was used.
This category is now closed

Diversity and Inclusion Initiative

Entries into this category will demonstrate a commitment to supporting a diverse and inclusive workforce in attraction and/or engagement. Entrants should include detail on how they make their organisation accessible to people from a diverse range of backgrounds. Entries may be either campaigns or initiatives but are clearly focused on improving diversity in the workplace.

Judges will be looking for:

  • Evidence of a clear response to a specific challenge by the organisation to support a diverse and inclusive workforce
  • A positive impact/response from the target group
  • Relevance of information defining the target audience and the channels through which they communicated
  • Creativity/Impact and innovation.
This category is now closed

Early Careers Attraction

This category is looking for a clearly defined strategic plan to engage with this target audience. This is supported by a coordinated marketing campaign utilising different engagement channels, designed to attract emerging talent in school leaver, apprentice and non-graduate recruitment.

Judges will be looking for:

  • Entries that clearly define each target audience and explain how they have engaged with them
  • The organisation’s long-term plans for this audience segment and how it engages with stakeholders, whether pupils, teachers or parents
  • Evidence of effectiveness. Were results linked to the initial brief and how well did the campaign perform? What did you want to achieve? What was achieved?
  • Creativity.
This category is now closed

Employee Engagement

Employee engagement is an ongoing activity in most organisations. This category seeks to recognise a specific project or initiative addressing an identifiable challenge or objective. For example to improve the onboarding process, to address issues from employee feedback, or to enhance employee engagement overall. Any work specifically produced for employers wishing to communicate with employees can be entered including onboarding material, newsletters, apps, websites or a one-off communications project.

This category is also open to any work specifically produced for employers wishing to promote internal recruitment, for example through employee referrals.

Judges will be looking for:

  • Evidence of effectiveness – performance, advocacy, retention
  • A clear outline of the project, its objectives, goals, audience and methodology
  • Clarity of how the project reflects the Employer Brand and culture of the organisation
  • Originality and creativity.
This category is now closed

Employer Brand - International

This category celebrates excellence in Employer Brand development on an international stage. We’re looking for the organisation that demonstrates how their Employer Brand has delivered real business benefit through a robust programme of insight, testing, execution and analysis of the effectiveness of their Employer brand on an international level. Judges will be looking for a robust narrative arc and a strong message framework that has international resonance and effective local tuning to country or territory.

We recognise employer brands evolve and measurable impact may only become apparent over time, work can be re-entered in this category from one year to the next.

Judges will be looking for:

  • Evidence of clear methodology which involved consultation with the appropriate stakeholders
  • A clear understanding of the employee value proposition (EVP) and how it relates to the entry
  • Examples of how the creative executions are firmly based on the EVP and are compelling to achieve the goals for the project
  • Effective country, or territory tuning
  • Consistent creative messaging and delivery with a clear creative strategy
  • Evidence of a strong research and Insight methodology, robust design process demonstrating a defined message framework and narrative, with strong accurate locally tuned activation.
This category is now closed

Employer Brand - National

This category celebrates excellence in Employer Brand development at a national (country) level. We’re looking for the organisation that demonstrates how their Employer Brand has delivered real business benefit through a robust programme of insight, testing, execution and analysis of the effectiveness of their Employer brand.

We recognise employer brands evolve and measurable impact may only become apparent over time, work can be re-entered in this category from one year to the next.

Judges will be looking for:

  • Evidence of clear methodology which involved consultation with the appropriate stakeholders
  • A clear understanding of the employee value proposition (EVP) and how it relates to the entry
  • Examples of how the creative executions are firmly based on the EVP and are compelling to achieve the goals for the project
  • Consistent creative messaging and delivery with a clear creative strategy
  • Evidence of a strong research and Insight methodology, robust design process demonstrating a defined message framework and narrative, and effective deployment plan in market.
This category is now closed

Employer Website

Any employer website dedicated to the recruitment of staff. If your site targets both experienced hires and graduates please enter it into this category. This is not the correct category for short-term campaign sites nor graduate-specific sites. These should be entered into the Digital Experience for Early Talent category. All entries will be assessed on their ability to be found easily and a site map highlighting the relevant area to be judged must be provided.

Judges will be looking for:

  • A site that provides jobseekers a brand-based candidate experience (i.e. does the company culture come across in the overall design and copy quality)? Is there continuity of branding throughout the site?
  • How are jobseekers engaged? How are they directed to relevant webpages? Personalisation?
  • Relevance, quality and access to the right content for all audience segments
  • Technical quality of the website; responsive design; user experience; application process
  • Evidence of effectiveness
  • The budget for the project.
This category is now closed

Events, Experiential and Outdoor

This category covers all physical experiential activities: events, experiential installations, campus activations and exhibitions.

The judges are looking for work that uses creativity and context to capture the essence of your brand, and allows your target audience to view and/or engage in an experience that enhances their perception the employer. Entries may be for standalone executions or as part of an integrated campaign.

Judges will be looking for:

  • How the selection of this route to engage the target audience was chosen
  • How the experience, advert or event made an impact on the brand and campaign and how this fits with the broader recruitment marketing strategy
  • Creativity.

This category is now closed

Digital Experience for Early Talent

This award recognises excellence in the development of digital products including websites, apps, or any other mobile format designed to recruit graduates, apprentices or school leavers. Entries must outline how the product has driven engagement and enhanced interaction with the target groups.

Judges will be looking for:

  • Appropriateness for audience in design, content and functionality
  • The product provides the audience with a brand-based candidate experience
  • Engagement stats of users
  • Relevance, quality and access to the right content for all audience segments
  • Technical quality of the product; responsive design; user experience; application process
  • Evidence of effectiveness.
This category is now closed

Graduate Campaign

Open to all entry-level campaigns targeting graduate and postgraduate hires. A coordinated marketing campaign utilising different media, designed to solve an organisation’s graduate recruitment objectives aimed at recruiting for multiple positions.

Judges will be looking for: 

  • A clear outline of the entire brief, the challenges for any specific skills within the brief that may have required a special focus, e.g. female engineers
  • Effective and relevant creative strategy and executions
  • Promotes the employer brand in an effective manner that is appropriate for the audience(s)
  • Evidence of effectiveness. Were results linked to initial brief and how well did the campaign perform?
This category is now closed

Innovation

This category rewards executions of highly innovative solutions. We’re looking for great branded experiences that are not just out of the ordinary, but change and challenge the market, moving our industry into brand new territory.

It could be an entirely new experience or a single execution, it could be digital, physical or both – the size and the scope of the brief is not important. Budget and effectiveness are key.

This category focuses on the strength and originality of the idea and how inventive is the solution to the question and the effectiveness of the innovation.

Judges will be looking for:

  • A single, focused response to the following question: Is this entry truly innovative?
  • An industry-first innovation that offers something unexpected or unique to our industry
  • A clearly established, well-articulated link between the challenge you faced and the solution you developed
  • The relevance of the idea to your wider brand and principles
  • Evidence of effectiveness.
This category is now closed

Integrated Campaign

This category focuses on the synergy created through a clever combination of media channels; print, digital, social or experiential designed to solve a specific recruitment challenge. A minimum of two channels must have been utilised.

Judges will be looking for:

  • The specific recruitment challenge that had been identified and audience(s) defined
  • Which channels were selected and why? All social channels count as one channel.
  • Is the branding/messaging consistent across all the media/channels?
  • Originality and creativity
  • Evidence of effectiveness. Were results linked to initial brief and how well did the campaign perform?
This category is now closed

Offline Communications

This category covers all offline materials (printed brochures, literature, leaflets, inserts, employee handbooks, give-aways and merchandise) specifically produced to recruit and retain staff and can include graduate brochures.

Entrants must supply an electronic PDF, highlighting any special print features. You should provide visuals of the work.

You must also supply six hard copies of material by deadline day.(Please send to: RAD Awards, DVV Media International, 7th floor Chancery House, St Nicholas Way, Sutton, Surrey, SM1 1JB, UK.)

Judges will be looking for:

  • Why material was selected to engage with your audience and what additional value was this intended to bring to your campaign?
  • Highly effective and original features
  • Overall quality: Copy quality – Typography – Illustration – Art direction – Photography
  • Relevance of the information to target audience
  • Effectively promotes the employer brand in the format and is consistent with wider branding.
This category is now closed

Out of Home Advertising

This category covers all print and digital advertising formats in outdoor locations. Designed for the recruitment purposes. The judges are looking for work that uses creativity to deliver a strong brand message, and drives intention to apply. Entries may be for standalone executions or as part of an integrated campaign. 

Judges will be looking for:

  • How the selection of this route to engage the target audience was chosen
  • How the experience, advert or event made an impact on the brand and campaign and how this fits with the broader recruitment marketing strategy
  • Creativity.
This category is now closed

Single Use of Video

Open to all visual work including film, video, cinema, television, vodcast, virtual reality and augmented reality. A separate entry must be completed for each piece of work. Collections of work should be entered into the Video Campaign category. The work cannot be a video of other projects; it must be a film in its own right. The category is judged on the content, not on the format.

Judges will be looking for:

  • A powerful use of video that makes significant impact
  • Strong creative execution for the medium it is delivered through
  • Has a good structure that takes viewers on an engaging journey
  • Demonstrate effectiveness, and the criteria for measurement
  • Why video was selected and what was the relevance of the audience?
  • Employee engagement
  • Overcoming challenges with employees
  • Building advocacy.
This category is now closed

Use of Audio

Open to all audio formats (digital audio streaming, podcast, radio, editorial and content creation) used to attract staff, build brand awareness, drive traffic or challenge perceptions. Single and multi audio files may be entered. You must be able to demonstrate how the campaign impacted through strong creative and an innovative use of the media and evidence of effectiveness.

Judges will be looking for:

  • A clearly defined brief, outlining what the audio needed to achieve
  • The entry must be able to demonstrate a powerful use of audio
  • Why audio was selected as the media (provide campaign details, live dates and platforms)
  • Overall creativity and quality of the execution: the scripting of the advert, audio (sound design, music, use of effects, etc.)
  • Evidence of effectiveness
  • The media selected and how well it targets the audience.
This category is now closed

Use of Social

Jobseekers are active users of social platforms to interact with brands and organisations. This category recognises initiatives or campaigns specifically designed to attract, engage or recruit candidates. The essential elements of a social initiative should include the selection of channels for interaction, how the brand is expressed and managed, the quality of the content and evidence of regular interaction.

Judges will be looking for:

  • Demonstrate why social was chosen and how it solved a specific challenge 
  • Show an effective go-to-market strategy with demonstrable segmentation, targeting and activation strategies 
  • Demonstrate how underpinning social technologies were leveraged: sharing, advocacy, viral growth, live content, dialogue, storytelling, personal participation 
  • Demonstrate how the features of the social networks chosen best suit the concept 
  • Demonstrate effectiveness and the criteria for measurement.
  • How does the content effectively promote the employer brand? How effectively have candidates, internal audiences and influencers been engaged?
This category is now closed

Use of Technology

Technology is becoming ubiquitous in talent attraction and retention. Here we’re looking for great technology applications that solve a recruiting or retention problem. It might be a great AI or VR experience, an innovative assessment tool, an outstanding onboarding or internal communications app or platform.

Judges will expect evidence that the technology delivered a great branded experience.

Judges will be looking for:

  • Strong alignment and seamless integration of the technology to deliver an excellent branded experience
  • Evidence of effectiveness, and the criteria for measurement.
This category is now closed

Video Campaign

This category focuses on the synergy created through the clever combination of video, whether short-form or long-form, that engages potential candidates for recruitment.

Open to all collections of visual work including film, video, cinema, television, vodcast, virtual reality and augmented reality, the category is judged on the content, not on the format. The video campaign should comprise two or more executions in one or more video formats. Different video treatments may have been utilised for distinct audiences.

Judges will be looking for:

  • An outline of specific recruitment challenge identified and the relevant audiences
  • A powerful use of video that makes significant impact through a strong creative execution
  • Structure that engages viewers, regardless of format
  • Reasons why video format/s were selected and the relevance for the audience?
  • Consistency in branding/messaging, and if not explanation of why
  • Evidence of effectiveness. Were results linked to the initial brief and how well did the campaign perform?
This category is now closed