WINNERS 2021

Work of the Year

Capturing the spirit of the RADs, of the Bold and the Brave, our Work of the Year created an audience stopping memorable campaign. The messaging, creative and execution of the work was perfect for the intended audience and proved this with the impressive results to match.
With comments like, ‘I wish I had done this’, ‘what was not to like’ and ‘instantly memorable’ its clear the judges liked the work.

Act Up

Client Name
Vodafone
Agency Name
Pink Squid
Candidate Experience

With a great blend of attraction, engagement and assessment the Tomorrow’s Talent campaign really showcased what it’s like to be an employee at Sky. Kicking off the experience in the right way!

Tomorrow's Talent

Client Name
Sky
Agency Name
Cappfinity
Creative Idea

The judges said the SustainaCity Racer was a brilliant way to engage a challenging audience whilst also teaching them a lot about the business. A great use of technology to not just say but show that they are a major tech player.

SustainaCity Racer

Client Name
Siemens
Agency Name
Radancy
Digital Experience for Early Talent

Judges said The Virtual HQ created an alternative reality that showcased all the good about this company. Not only that, but there were plenty of opportunities to interact and explore!

The Virtual HQ

Client Name
Lloyds Banking Group
Agency Name
Experience
Diversity and Inclusion Initiative

The judges felt ‘What the F…’ was Bold, brave and challenging, with the ability stop you in your tracks. Judges praised the work for not only highlighting an issue but inviting people to solve it.

What The F...

Client Name
Unlocked
Agency Name
SMRS
Early Careers Attraction

Tapping into the inquisitive nature of the target audience, judges felt the Shape the Answer campaign went a long way to stop them in their tracks and think. With eye catching creatives and great copy this earnt the results it got with ease.

Shape the answer

Client Name
Balfour Beatty
Agency Name
SMRS
Employee Engagement

Our judges felt the Nurses Campaign was topical, timely, brave and rewarding, everything was aligned for this project and a very well deserved winner.

Nurses Campaign

Client Name
King's College Hospital NHS Foundation Trust
Agency Name
TMP Worldwide
Employer Brand - International
With excellent research, engagement and development, ‘Shape your world’ really felt like a global project covering all 4 corners of the globe. A beautifully crafted project just like a great bit of Origami.

Shape Your World

Client Name
Fujitsu
Agency Name
Creed Communications
Employer Brand - National

Judges said the ‘Together we can’ campaign was a great connection to the corporate brand whilst also still being able to stand on its own. A lovely way to sell more than just a job whilst using their people

Together we can

Client Name
Kingfisher/B&Q
Agency Name
ThirtyThree
Employer Website

Judges praised this website for being eye catching, original and having lots of engagement whilst putting jobs at the heart of the site. A great site that was Easy to use and fun.

Together we can

Client Name
Kingfisher/B&Q
Agency Name
ThirtyThree
Events and Experiential

Accenture Live was a fantastic example of how to tackle and adapt to global challenges head on. It was an incredible series of events, in terms the scale, topics and impact, that translated into great results.

Accenture Live

Client Name
Accenture
Agency Name
ThirtyThree
Graduate Campaign

The judges loved the spirit of the brief and the quality of this campaign. Taking the negatively associated phrase 'ACT UP' and directing it towards ownership and innovation was inspired.

Act up

Client Name
Vodafone
Agency Name
Pink Squid
Integrated Campaign

Judges praised ‘We are the Protectors’ campaign for telling an intriguing, target audience-led story across a whole range of channels that paints a picture of what it means to work in BT cyber security.

We Are The Protectors

Client Name
BT
Agency Name
Ph.Creative
Innovation

Judges praised Lloyds Banking Group’s The Virtual HQ, for inventing a new world in a digital space by providing layers of information, activity and gamifications they have raised the standard for what the industry should do to attract new candidates.

The Virtual HQ

Client Name
Lloyds Banking Group
Agency Name
Experience
Offline Communications

A culture book packed with personality, leaving no doubt about who GVC are and what it's like to work there. Big, bold, fun creative - a beautiful piece of work!

GVC Global Employer Brand Development

Client Name
Entain (Formerly GVC)
Agency Name
Ph.Creative
Outdoor Experience

Our judges thought the Play for Positivity campaign was a very engaging idea with a simple but important aim, to bring up the subject of mental health, and highlight how much of a difference a kind word can make.

Play for Positivity

Client Name
Lloyds Banking Group
Agency Name
Experience
Single Use of Video

No Magic was a powerfully emotive film, done simply and effectively. The video’s creative execution made you stop and think. A job well done.

No Magic

Client Name
Essex County Council
Agency Name
ThirtyThree
Use of Audio

Judges said Act Up’s use of audio was perfectly aligned with the brand sentiment of seeking brave voices and giving them a platform to be heard.

Act up

Client Name
Vodafone
Agency Name
Pink Squid
Use of Social

Using MARS insiders to spread the company message, value and advertise events proved to be a great content strategy, that was well executed ending in great results. The bravery to give total control and power to employees was fantastic.

Mars Insiders 2020 campaign

Client Name
Mars
Agency Name
Symphony Talent
Use of Technology

Our judges said ‘Future Cities’ was an incredibly creative, engaging use of technology that gamifies the branded experience of learning about who WSP are and what they do.

Future Cities

Client Name
WSP
Agency Name
Havas People
Video Campaign

An excellent approach to deconstructing myths whilst capturing the British army's values coherently and effectively. The campaign successfully executed a variety of styles of video to connect with distinct audiences.

The British Army Content Hub

Client Name
The British Army
Agency Name
ThirtyThree