Capgemini and Pink Squid’s use of personal stories brought together employee networks and had a ‘seismic’ impact on the organisation, winning it Work of the Year in 2023.
Equality, Diversity and Inclusion
Here are all the campaigns currently available on the archive that were shortlisted in the Equality, Diversity and Inclusion, and Diversity and Inclusion Initiative categories.
‘Be You’ project delivers for pharmaceuticals firm EQRx
Judges liked the way this project by Ph.Creative for pharmaceuticals company EQRx evolved organically, demonstrating the importance of individuality and psychological safety in the workplace.
EY ‘sets the standard’ for hiring neurodiverse candidates
Candidates get to ‘choose their own adventure’ in this multi-award-winning, innovative work by the in-house team at the big four firm.
You, Unlimited – Civil Service Fast Stream crafts influential campaign
This TMP Worldwide campaign for Civil Service Fast Stream harnessed the power of social media influencers to attract a diverse group of graduates to its scheme.
MI5 spies the benefits of a more diverse candidate pool
MI5’s campaign with Penna focuses on changing perceptions, increasing the number of applicants from ethnic minorities, female candidates and people with disabilities.
British Army gets stronger with belonging campaign
This internal British Army EDI campaign, developed with ThirtyThree, started conversations and changed attitudes around discrimination.
Inclusive conversations form part of a successful EDI strategy at Veolia
“What not to say” videos were part of a successful EDI campaign for Veolia, created by Pink Squid, and recognised in the 2023 shortlist.