Alex is a VP, Global Employer Brand Manager at Barclays and has specialised in Employer Brand for over 8 years. Previously working as a Client Strategist at an employer brand agency, she has partnered with employers from financial institutions to retailers supporting with their EVP activation, careers site implementation, content strategy and early careers attraction.

At Barclays, she leads on the global content strategy which drives brand awareness and communicates key messaging pillars using innovating creative and activation on social channels, as well as leading on the global early careers attraction strategy across graduate, intern and apprenticeship programmes.