Barry is one of the Creative Directors and the lead copywriter at Chatter. His path into employer branding began right after University: he didn’t much fancy the idea of getting a proper job, so the next best option was to write about other people’s. He’s spent much of his 25 year career working with sector leading people comms agencies and household name clients across the UK, from scripting TV ads for universities, to branding retail banks and supermarkets, to helping Formula 1 racing teams define their culture.