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IMPORTANT INFORMATION

When you enter you will then be required to register, on doing so, you will receive an email, please click the link to confirm.

You will then be able to complete your entry.

Return at any point using your login credentials to manage your account and modify your entry until to closing date.

  • To enter the awards please complete an entry form and submit any relevant supporting materials.
  • Read the description and criteria of the category you wish to enter carefully – entries that do not comply might be marked down or rejected.
  • You may enter as many categories as you wish, although make sure your entries are relevant to each category's criteria.
  • Entries are charged at £225 + VAT per entry.
  • Entries that have not been paid when judging commences will be disqualified.


Deadline for entries: 1 October 2021

Candidate Experience

This award recognises everything employers do to offer an outstanding, valuable and distinctive experience for every candidate from the point of application through to hire or rejection. We are looking for evidence of a well-planned, well executed experience that is consistent across one or multiple stages of the candidate journey.

We’re looking for evidence that the experience is consistently delivered throughout the process. We’d also like to see candidate feedback and testimonials to evidence the experience.

Entrants should also demonstrate how the experience enhances and amplifies the employerbrand.

Judges will be looking for:

  • A sense of the impact this experience is having on your candidate population. As judges, we will be looking for evidence your work is changing the experience.
  • Consistency and alignment to the employer brand.
  • Evidence of effectiveness. Were results linkedto initial brief?
  • What opportunities do you offer forcandidates to feedback on their individual experiences? How has this improved the experience?
£ 225.00 +VAT (20%)

Creative Idea

Whether it’s a big campaign idea, a long branding idea or a one-off execution, this category recognises brilliant conceptual thinking.

Effectiveness isn’t the key here. Instead we’re celebrating the creative ideas that go beyond the expected and demonstrate how we can convey messages and experiences in bolder, braver and more compelling ways.

Judges will be looking for:

  • A clear outline of the problem that needed solving
  • A smart creative solution
  • Demonstrable evidence that the idea was used.
£ 225.00 +VAT (20%)

Digital Experience for Early Talent

In today’s world digital is even more critical to the attraction and engagement of early talent. Virtual relationships that drive engagement are key. This award recognises excellence in the development of digital platforms designed to attract and engage graduates, apprentices or school leavers.

Entries must outline how the approach has driven engagement and enhanced interaction with the target groups.

Judges will be looking for:

  • A strong virtual strategy well planned and executed that was relevant for the target audience
  • Relevance, quality and access to the right content for all audience segments
  • Technical quality of the product; responsive design; user experience; application process
  • Evidence of effectiveness against your virtual strategy
£ 225.00 +VAT (20%)

Early Careers Attraction

This category is looking for a clearly defined strategic plan to engage with this target audience. Supported by a coordinated marketing campaign utilising different engagement channels, designed to attract emerging talent in school leaver, apprentice, interns, placements and non-graduaterecruitment.

Judges will be looking for:

  • Entries that clearly define each target audience and explain how they have engaged with them
  • The organisation’s long-term plans for this audience segment and how it engages with stakeholders, whether pupils, teachers orparents.
  • Evidence of effectiveness. Were results linked to the initial brief and how well did the campaign perform? What did you want to achieve? What was achieved?
  • Creativity.
£ 225.00 +VAT (20%)

Employee Engagement

As we live through the Covid-19 pandemic employee engagement is more critical then ever more and more employers are seeing the importance of strong employee engagement with both operational and furloughed colleagues. This category seeks to recognise excellence in addressing this. For example, to keep people motivated, confident, connected to the business both functionally and emotionally. To improve dialogue and relationships, to address issues from employee feedback, and to enhance employee engagement overall.

Any work specifically produced for employers wishing to communicate with employees can be entered including direct mail, video, social activations, newsletters, apps, websites or a one-off communications project.

This category is also open to any work specifically produced for employers wishing to promote internal initiatives, for example through employee referrals.

Judges will be looking for:

  • Evidence of effectiveness
  • A clear outline of the project, its objectives, goals, audience and methodology
  • Clarity of how the project reflects the Employer Brand and culture of the organisation
£ 225.00 +VAT (20%)

Employer Brand - International

This category celebrates excellence in Employer Brand development on an international stage. We’re looking for the organisation that demonstrates how their Employer Brand has delivered real business benefit through a robust programme of insight, testing, execution and analysis of the effectiveness of their Employer brand. Judges will be looking for a robust narrative and a strong message framework that has international resonance and effective local tuning to country or territory.

We recognise employer brands evolve and measurable impact may only become apparent over time, work can be re-entered in this category from one year to the next.

Judges will be looking for:

  • Evidence of clear methodology which involved consultation with the appropriate stakeholders
  • A clear understanding of the employee value proposition (EVP) and how it relates to the entry
  • Examples of how the creative executions are firmly based on the EVP and are compelling to achieve the goals for the project
  • Effective country, or territory tuning
  • Consistent creative messaging and delivery with a clear creative strategy.
£ 225.00 +VAT (20%)

Employer Brand - National

This category celebrates excellence in Employer Brand development at a national (country) level. We’re looking for the organisation that demonstrates how their Employer Brand has delivered real business benefit through a robust programme of insight, testing, execution and analysis of the effectiveness of their Employer brand.

We recognise employer brands evolve and measurable impact may only become apparent over time, work can be re-entered in this category from one year to the next.

Judges will be looking for:

  • Evidence of clear methodology whichinvolved consultation with the appropriate stakeholders
  • A clear understanding of the employee value proposition (EVP) and how it relates to the entry
  • Examples of how the creative executions are firmly based on the EVP and are compelling to achieve the goals for the project
  • Consistent creative messaging and delivery with a clear creative strategy.
£ 225.00 +VAT (20%)

Employer Website

Any employer website dedicated to the recruitment of people. Sites targeting both experienced hires and graduates should be entered into this category. Entries will be assessed on their ability to be found easily and a site map highlighting the relevant area to be judged must be provided.

Website URL must be included.

NB: Short-term campaign sites or graduate-specific sites should be entered into the Digital Experience for Early Talent category.

Judges will be looking for:

  • A site that provides jobseekers a brand-based candidate experience (i.e. does the company culture come across in the overall design and copy quality)? Is there continuity of branding throughout the site?
  • How are jobseekers engaged? How are they directed to relevant webpages? Personalisation?
  • Relevance, quality and access to the right content for all audience segments
  • Technical quality of the website; responsive design; user experience; application process
  • Evidence of effectiveness.
£ 225.00 +VAT (20%)

Equality, Diversity and Inclusion

Entries into this category will demonstrate a commitment to supporting a diverse and inclusive workforce in attraction and/or engagement. Entrants should include detail on how they make their organisation accessible to people from a diverse range of backgrounds. Entries may be either campaigns or initiatives but are clearly focused on improving diversity in the workplace.

Judges will be looking for:

  • Evidence of a clear response to a specific challenge by the organisation to support adiverse and inclusive workforce
  • The ability to demonstrate impact/response
  • Relevance of information defining the target audience and the channels through which they communicated
  • Creativity/Impact and innovation.
£ 225.00 +VAT (20%)

Events and Experiential

This category covers all events, virtual or face to face experiential campaigns. The judges are looking for work that uses creativity and context to capture the essence of your brand, and allows your target audience to view and/or engage in an experience that enhances their perception of the employer. Entries may be for standalone executions or as part of an integrated campaign.

Judges will be looking for:

  • How the selection of this route to engage the target audience was chosen
  • How the experience, made an impact on the brand and campaign and how this fits withthe broader recruitment marketing strategy
  • Creativity.
£ 225.00 +VAT (20%)

Graduate Campaign

Open to all entry-level campaigns targeting graduate and postgraduate hires. A coordinated marketing campaign utilising different media, designed to solve an organisation’s graduate recruitment objectives.

Judges will be looking for:

  • A clear outline of the brief, the challenges for any specific skills within the brief that may have required a special focus,e.g. female engineers
  • Effective and relevant creative strategy and executions
  • Promotes the employer brand in an effective manner that is appropriate for the audience(s)
  • Evidence of effectiveness. Were results linked to initial brief and how well did the campaign perform?
£ 225.00 +VAT (20%)

Innovation

This category rewards executions of innovative solutions. We’re looking for great outstanding creativity and thinking. Ideas that are not just out of the ordinary, but change and challenge the brief. It could be an entirely new experience or a single execution, it could be digital, physical or both.

Judges will be looking for:

  • An innovation that offers something unexpected or unique in relation to the brief
  • A clearly established, well-articulated link between the challenge you faced and the solution you developed
  • The relevance of the idea to your wider brand and principles
  • Evidence of effectiveness
£ 225.00 +VAT (20%)

Integrated Campaign

This category focuses on the synergy created through a clever combination of media channels; print, digital, social, audio, outdoor and experiential designed to solve a specific recruitment challenge. A minimum of two different media channels must have been utilised.

Judges will be looking for:

  • The specific recruitment challenge that had been identified and audience(s) defined
  • Which channels were selected and why? All social channels count as one channel.
  • Is the branding/messaging consistent across all the media/channels?
  • Originality and creativity
  • Evidence of effectiveness. Were results linked to initial brief and how well did the campaign perform?
£ 225.00 +VAT (20%)

Offline Communications

This category covers all offline materials (printed brochures, literature, leaflets, inserts, employee handbooks, wellness boxes, give-aways, graduate collateral and merchandise) specifically produced to recruit, engage and retain people.

Entrants must supply an electronic PDF, highlighting any special print features. You should provide visuals of the work.

You must also supply a hard copies of material by deadline day.
(Please send to: RAD Awards, DVV Media International, 1st floor Chancery House, St Nicholas Way, Sutton, Surrey, SM1 1JB, UK.)

Judges will be looking for:

  • Evidence of how your entry met the brief
  • Overall quality could include: Copy – Typography –Illustration – Art direction – Photography – Quality of product.
  • Relevance of the information to target audience
  • Effectively promotes the employer brand in the format and is consistent with wider branding.


£ 225.00 +VAT (20%)

Single Use of Video

Open to all visual work including film, video, cinema, television, vlog, streaming, virtual reality and augmented reality. A separate entry must be completed for each piece of work. Collections of work should be entered into the Video Campaign category. The work cannot be a video of other projects; it must be a film in its own right. The category is judged on the content, not on the format.

Judges will be looking for:

  • A powerful use of video that makes significant impact and reflected the brief
  • Strong creative execution for the medium it is delivered through
  • Has a good structure that takes viewers on an engaging journey
  • Demonstrate effectiveness, and the criteria for measurement
  • Why video was selected and what was the relevance of the audience?
  • Employee engagement
£ 225.00 +VAT (20%)

Use of Audio

Open to all audio formats (digital audio streaming, podcasts, radio, editorial, voice notes and content creation) used to attract people, build brand awareness, drive traffic or challenge perceptions. Single and multi-audio files may be entered. You must be able to demonstrate how the campaign impacted through strong creative and an innovative use of the media along with evidence of effectiveness.

Judges will be looking for:

  • A clearly defined brief, outlining what the audio needed to achieve
  • The entry must be able to demonstrate a powerful use of audio
  • Why audio was selected as the media (provide campaign details, live dates and platforms)
  • Overall creativity and quality of the execution: the scripting of the advert, audio (sound design, music, use of effects, etc.)
  • Evidence of effectiveness
  • The media selected and how well it targets the audience.
£ 225.00 +VAT (20%)

Use of Social

Jobseekers are active users of social platforms to interact with brands and organisations. This category recognises initiatives or campaigns specifically designed to attract, engage or recruit candidates. The essential elements of a social initiative should include the selection of channels for interaction, how the brand is expressed and managed, the quality of the content and evidence of regular interaction.

Judges will be looking for:

  • Demonstrate why social was chosen and how it solved a specific challenge
  • Show an effective go-to-market strategy with demonstrable segmentation, targeting and activation strategies
  • Demonstrate effectiveness and the criteria for measurement and ROI
  • How does the content effectively promote the employer brand
£ 225.00 +VAT (20%)

Use of Technology

Technology is becoming ubiquitous in talent attraction and retention. Here we’re looking for great technology applications that solve a real recruiting or retention problem. This can cover a broad range of subjects/application, but most importantly, we’re looking for innovative, intelligent applications of technology that address a specific challenge an organisation might face/has faced, and deliver demonstrable impact and results.

Judges will be looking for:

  • Evidence that the entry was aligned to the brief
  • Reason and relevance of technology solution developed – why did you do what you did?
  • Strong alignment and seamless integration of the technology to deliver an excellent branded experience – how you used to technology to improve the experience, and support your employer brand messaging
  • Evidence of effectiveness against the project objectives, and the criteria for measurement.


£ 225.00 +VAT (20%)

Video Campaign

This category focuses on the synergy created through the clever combination of video, whether short-form or long-form, that engages potential candidates for recruitment.

Open to all collections of visual work including film, video, cinema, television, vlog, streaming, virtual reality and augmented reality. The category is judged on the content, not on the format. The campaign should comprise two or more executions in one or more video formats.

Judges will be looking for:

  • An outline of specific recruitment challenge identified and the relevant audiences
  • A powerful use of video that makes significant impact through a strong creative execution
  • Structure that engages viewers, regardless of format
  • Reasons why video format/s were selected and the relevance for the audience?
  • Consistency in branding/messaging, and if not explanation of why
  • Evidence of effectiveness. Were results linked to the initial brief and how well did the campaign perform?
£ 225.00 +VAT (20%)