The 2026 winners have been announced!

Now in its 36th consecutive year, the RAD Awards champion the very best in employer branding, recruitment marketing and people communications. Agencies in partnership with their clients, as well as in-house teams, enter their most innovative and effective solutions from the past year.

You can still view the 19 categories, criteria and entry info in the entry guide.

Entries are judged by an annually updated panel of industry experts, before the finalists are revealed in late November and winners are announced in January.

The RAD Awards 2026 took place on 29 January 2026. The ceremony will be held in the glamorous Great Room of the Grosvenor House Hotel on London’s exclusive Park Lane. The evening will consist of a sparkling drinks reception, three-course menu, celebrity entertainment, awards ceremony and after-party.

Find out more about the 2026 winners

Environment Agency grows green ambitions with Green Careers Live

An immersive event at the Science Museum inspired young people to consider career paths in sustainability.

Fostering South West campaign brings children closer to home

The message needed to bust misconceptions about who can foster, and led to a significant increase in enquiries.

Day in the life format wins early careers candidates over for Hogan Lovells

In a competitive market, the law firm came up with an always-on, constantly evolving brand campaign that showed candidates the real picture.

Skyscanner shows staff they’re the Real Deal

The travel company wanted to capture and reflect its vibrant working culture through intensive research and confident branding.

Ministry of Justice locks in the perfect match with new tool

The Match Me Tool showed candidates the range of roles available in the prison service, and which opportunities might be most suitable.

Frasers takes a bold approach with Find the Fearless campaign

Stories from real employees show that career progress in retail is fast-paced for those who are willing to take on the challenge.

Mitchells & Butlers adds a new learning star to its roster

Building on the success of learning platform Mable, Tams helps employees understand the benefits of career development at the hospitality chain.

Nordeus ups its employer brand game with site refresh

The mobile games company gave candidates a more approachable experience and applicants are better informed.

Hogan Lovells gets personal with This is Me campaign

These raw and powerful stories of law firm staff were told through thoughtful cinematic direction and artistry.

Knight Frank puts real estate careers on the map

A social-first, influencer-backed campaign drew in Gen Z candidates to design their dream property.

Aegon steals the show with heist game assessment

The insurer took a radically different approach to contact centre recruitment, building positive brand association while streamlining hiring processes.

Aegon takes the boredom out of onboarding

The life insurance company wanted to broaden its pool of applicants while enhancing the joining experience, through process reimagination and manager training.

KFC Europe’s START program shows the value of refugees

The campaign featured employees who are also refugees, drawing an emotional response that encouraged support and donations.

Campaign shows a bright future at Lloyds Banking Group

Don’t Wake Up To Dull broke away from traditional corporate recruitment campaigns with a concept based around Monday mornings.

Global NGO’s campaign shows there is Work Worth Doing

The NGO undertook an impactful first employer branding campaign thanks to deep research and insight.

In-house brand experts power up the Sanofi Feeling at pharma giant

The company built a Center of Excellence that delivered global consistency and drove brand performance.

SCS JV brings engineering to life, brick by brick

A custom-built tunnel boring machine made from Lego inspired school pupils, teachers and parents to consider a career in engineering.

Gloucestershire breathes new life into careers in midwifery

Facing a shortfall of midwives, this NHS Trust shared what made it special through powerful storytelling and a spoken word poem.

The archive

Within the archive you can find out more about previous RADS finalists and winners.

Why attend the RADS?

Be inspired
The RADS showcase the most innovative and effective solutions in employer branding and recruitment marketing. Come away energised and with learnings you can apply to your own organisation.

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The networking opportunity of the year!
Mingle with key decision makers or impress clients at this glamorous black tie event held at the prestigious Grosvenor House Hotel on London’s Park Lane, which has hosted renowned events such as the BAFTAs and the Pride of Britain Awards.

Join the RADS community
The industry’s best will be in attendance, shouldn’t that include you? The RADS has brought together the crème de la crème of recruitment advertising and employer branding for over three decades. Make sure you’re part of this special night.

Let us entertain you!
The RADS are a perfect opportunity to reward your team with a great night out. Enjoy our drinks reception, three-course dinner menu and fabulous celebrity entertainment. Congratulate the industry’s best during the awards ceremony, and dance the night away at the after party.

Join the RAD Awards mailing list

To get updates about the RAD Awards including deadlines, shortlist and winner announcements, click the button below.

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RAD Awards are the most credible, historic and sought-after awards to win!

Fin O'Kane
Fin O'Kane
CEO
Wiser
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After 35 years the RADS remains the premier event for our industry, combining the best work, the best range of categories and of course, the best night out in the calendar!

Gavin Anderson
Gavin Anderson
Group Managing Director
ThirtyThree
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The RAD Awards raise the benchmark for recruitment marketing every year, which is testament to the quality of entries, thoroughness of the judging and glam of the actual ceremony.

It really is the biggest event in the industry calendar!

Manj Azizul
Manj Azizul
President & Co-founder
Pink Squid