The RAD Awards 2024

Now in their 34th consecutive year, the RAD Awards champion the very best in recruitment marketing and employer branding! Agencies in partnership with their clients, as well as in-house teams, enter their most innovative and effective solutions in talent acquisition, retention and employer branding, from the past year.

Entries into the 2024 awards are now closed and the shortlist has been announced.

There were 20 categories open for entries this year, including the brand new Visual Crafts category. You can view all of this year’s categories and criteria in the entry guide. Entries are judged by an annually updated panel of industry experts, before the winners are announced in January.

The awards ceremony will take place on Thursday 25 January in the glamorous Great Room of the Grosvenor House Hotel on London’s exclusive Park Lane. The evening will consist of a drinks reception, three-course fine dining menu, celebrity entertainment, awards ceremony and after-party.

Why attend the RADS?

Learn from the industry

Hear about the campaigns, ideas and best practice employed by the very best recruitment advertising and employer branding agencies and in-house teams, and come away with learnings you can apply to your own organisation.


It’s fun!

You and your team work hard, it’s time to play hard! The RADS are a perfect opportunity to reward your team with a great night out. Indulge in the drinks reception and three-course fine dining menu, belly laugh at the celebrity entertainment, sit on the edge of your seat during the awards ceremony, and dance the night away at the after party.

Show that you’re part of the profession

The industry’s best will be in attendance, shouldn’t that include you? The RADS has represented the crème de la crème of recruitment advertising and employer branding for over three decades – demonstrate that your organisation is part of that.

Network and entertain

Mingle with key decision makers or impress clients at this glamorous black tie event held at the prestigious Grosvenor House Hotel on London’s Park Lane, which has hosted renowned events such as the BAFTAs and the Pride of Britain Awards.

The archive

We’re in the process of updating the RAD Awards website to provide more information about the campaigns shortlisted every year. So far we’ve got the shortlisted campaigns from 2023 added. Have a look round by using the archive tab in the header menu.

Register for email alerts to be notified when more campaigns are added.

Join the RAD Awards mailing list

To get updates about this year’s RAD Awards including deadlines, shortlist and winner announcements, and for news about the campaign archive, click the button below.

The RAD Awards 2023

Watch the highlights video

Work of the Year 2023


Capgemini and Pink Squid’s Active Inclusion campaign used personal stories to bring together employee networks. The results were a ‘seismic’ impact on the organisation, winning them three awards at the 2023 RADS, including Work of the Year.

Our sister brand Personnel Today ran a free webinar with Capgemini’s Northern & Central Europe Talent Director, Bal Gill and Pink Squid’s President and Co-founder Manjoor Azizul, to discuss how the campaign promoted the activity of Capgemini’s six employee networks.

To find out more about the campaign and watch the webinar on-demand, click here.

2023 winners

Let's... Together - McDonald's with ThirtyThree

McDonald’s employer website gets personal

McDonald’s, together with ThirtyThree, was praised for personalised and localised content on its careers site, bringing its unique culture to life.

Delivered - Royal Mail Group with ThirtyThree

Royal Mail Group delivers social success to a new generation

Royal Mail Group attracted a new generation of apprentices with a creative campaign by ThirtyThree that won 2023’s Use of Social.

Neuro-diverse Centre of Excellence - EY

EY ‘sets the standard’ for hiring neurodiverse candidates

Candidates get to ‘choose their own adventure’ in this multi-award-winning, innovative work by the in-house team at the big four firm.

SAP's Global Employer Brand Team

Building breakthroughs together at SAP

The team at SAP becomes In-house Employer Brand Team of the Year in 2023 with this ‘proactive’ campaign with a human touch.

Onboarding Unlimited! - Autism Unlimited with CA3

Onboarding experience at Autism Unlimited impresses judges

Autism Unlimited worked with CA3 to create a “two-way” onboarding experience, winning them the 2023 Use of Technology award.

Active Inclusion - Capgemini with Pink Squid

Capgemini’s Active Inclusion shows the power of stories

Capgemini and Pink Squid’s use of personal stories brought together employee networks and had a ‘seismic’ impact on the organisation, winning it Work of the Year in 2023.

See the Difference Your Commitment Can Make - HGV Driver Recruitment - Veolia with Pink Squid

Veolia: See the difference your commitment can make

Integrated campaign by Pink Squid makes all the difference for HGV driver recruitment at waste and recycling company Veolia.

Pot Noodle Internships - with Raptor Marketing and Gradbay

Interns savour Pot Noodle’s winning digital experience

Working with Raptor Marketing and GradBay, Pot Noodle’s alternative internships campaign is praised by the 2023 RADs judges for its super fun digital experience.

Be You @ EQ Tapestory - EQRx with Ph.Creative

‘Be You’ project delivers for pharmaceuticals firm EQRx

Judges liked the way this project by Ph.Creative for pharmaceuticals company EQRx evolved organically, demonstrating the importance of individuality and psychological safety in the workplace.

For Health. With Humanity. - Haleon with Havas People

Haleon employer branding work with Havas People triumphs

In 2023 this Havas People campaign for GSK spin-off company Haleon won for International Employer Brand and made the shortlist for Use of Research and Insight in Employer Branding.

Ripple Effect x DecodeCode Challenge Events & Experiential 1

Ripple Effect and huge coding challenge in Toronto by Blu Ivy

Blu Ivy Group creates Decode/Code challenge for tech firm Ripple, one of the largest in-person recruitment events since the pandemic.

The AXA Hello - with MSL

The AXA Hello: Onboarding gifts bring culture to life

AXA works with MSL to create an engaging ‘hello’ for new starters during lockdown, helping them settle in to their week-long onboarding experience.

It's Time - Allen & Overy with ThirtyThree, 2023 entry

It’s Time: Allen & Overy helps graduates navigate their career

Law firm Allen & Overy collaborated with ThirtyThree to win best graduate campaign in 2023, helping students navigate a career in the legal sector.

Make More of Yourself - Screwfix with ThirtyThree

Screwfix crafts a dynamic new employer brand

After overhauling its consumer image, Screwfix worked with ThirtyThree to hone its employer brand to focus on the skills and personalities of its people.

All Kinds of Extraordinary - Westminster City Council with TMP Worldwide

Westminster City Council’s moving film is All Kinds of Extraordinary

Judges were deeply moved by TMP Worldwide’s video showing that people at Westminster City Council can truly be themselves, whatever their background.

New Talent Programme - Specsavers with ThirtyThree

Specsavers turns its eye to new talent

Specsavers, working with ThirtyThree, pushed the boundaries of possibility with their award-winning campaign for early careers attraction.

Credit Where Credit's Due - Provident with Blackbridge Communications

Provident praised for insights in employer branding

Provident’s employee insights campaign, created with Blackbridge, helped it improve the experience of its customer service representatives.

Thank you to all our amazing sponsors, who make the RAD Awards possible!