Shortlists and winners
RAD Awards 2024
The 34th annual RAD Awards took place on Thursday 25 January 2024.
Congratulations to all our 2024 winners and finalists!
Click the campaigns below for more information.
Archive
People often ask us for more information about the campaigns shortlisted at the RADS each year. So that’s what we’re giving you!
From 2023 onwards, you can click on the campaign names to learn more about them. You can also click on the client and agency for related campaigns.
Click on the campaigns for more information, or click on the clients or agencies for related campaigns.
Click on the campaigns for more information, or click on the clients or agencies for related campaigns.
Work of the Year
Winner Campaign: Better Verses
Candidate Experience
Winner Campaign: Every Street Has a Story Finalists Campaign: Adobe on Adobe Sign: Transforming the Candidate Experience
Creative Idea
Winner Campaign: Real Choice (Women in Tech) Finalists Campaign: Geeks of the World Campaign: ID Empowered by Accenture Campaign: Mars Journeys Campaign: The Curious Case of the Hungry Kitty Campaign: The Virtual HQ
Digital Experience for Early Talent
Winner Campaign: Feel Good Fest Finalists Campaign: Mars Insiders Campaign: Progressive Connections Campaign: Represent Mini Series Campaign: Start Discovering – The Vault Campaign: The Vault of Secrets
Early Careers Attraction
Winner Campaign: The Virtual HQ Finalists Campaign: National Apprenticeship Week Campaign: This is a CyberFirst World Campaign: We Can Campaign: We Get You There
Employee Engagement
Winner Campaign: Dishoom Internal Communications 2020-2021 Finalists Campaign: AXA Health, Switch It Campaign: Changing Lives Content Programmes Campaign: McLaren Employee Engagement Campaign: Stride for Pride Campaign: Welcome to GE Healthcare
Employer Brand – International
Winner Campaign: I Am IBM Finalists Campaign: Know You Can Campaign: We’re More Than Ourselves Campaign: Your Tomorrow Starts Today
Employer Brand – National
Winner Campaign: See the World as We Do Finalists Campaign: Essex County Council Employer Brand Campaign: UK EVP Campaign: You Make the Story
Employer Website
Winner Campaign: Screwfix Careers Website Finalists Campaign: Arm Careers Website Campaign: Barclays Careers Website Campaign: Developing a Personalised Website Experience for LV= Campaign: Join Our Extraordinary World Campaign: Tipico Careers Website Campaign: Working for Essex Careers Website
Equality, Diversity and Inclusion
Winner Campaign: Better Verses Finalists Campaign: Championing Diversity & Inclusion with Clyde & Co Campaign: Change the Story Campaign: Empowering Black Futures Campaign: Equality, Diversity and Inclusion Strategy Campaign: ID Empowered by Accenture Campaign: In Difference Campaign: Re-Engineering Diverse Hiring at HSBC Campaign: This is a CyberFirst World |
Events and Experiential
Winner Campaign: The Vault of Secrets Finalists Campaign: This Is Not a Rehearsal
Graduate Campaign
Winner Campaign: Accenture Grad Finalists Campaign: It’s Time Campaign: Mars Insiders Campaign: Start Discovering Campaign: The Virtual HQ
Innovation
Winner Campaign: Feel Good Fest Highly Commended Campaign: The Curious Case of the Hungry Kitty Finalists Campaign: Mars Journeys Campaign: Smoother Running Projects Campaign: The Learning Room
Integrated Campaign
Winner Campaign: My Reason Why Finalists Campaign: Brand Specialists Campaign: MadTech Campaign: Mars Journeys Campaign: Together All The Way
Offline Communications
Winner Campaign: The Dishoom Samachar Finalists Campaign: Team Playbook
Single Use of Video
Winner Campaign: ”It’s a Funny Story” Highly Commended Campaign: Better Verses Finalists Campaign: Leadership Conference Video Campaign: Let’s Get It Done – Theatres Campaign Campaign: People Just Like You Campaign: See the World as We Do
Use of Audio
Winner Campaign: Now I’m Grown Up Finalists Campaign: This Is a CyberFirst World Campaign: WiT Podcast
Use of Social
Winner Campaign: I Am IBM Finalists Campaign: A & O Social Grad Campaign: Behind the Bricks Campaign: Mars Insiders Campaign: Mondelēz Always On Social Campaign: Tech is Behind Everything We Do Campaign: Together All the Way
Use of Technology
Winner Campaign: Welcome to GE Healthcare Finalists Campaign: Adobe on Adobe Sign: Transforming the Candidate Experience
Video Campaign
Winner Campaign: STRENGTH Finalists Campaign: Behind the Bricks Campaign: Everyday Influencers Campaign: Food is Our Passion, Tech is Our Power Campaign: Purplebricks Recruitment Videos Campaign: Smoother Running Projects Campaign: Unpacked |
Work of the Year
Winner Campaign: Act Up
Candidate Experience
Winner Campaign: Tomorrow’s Talent Finalists Campaign: Building What Matters… For Life Campaign: GCHQ Check-in
Creative Idea
Winner Campaign: SustainaCity Racer Finalists Campaign: Bright Minds Shine Brighter Campaign: BLKBOX2 Campaign: Hello Board Campaign: Shape the Answer Campaign: Smoother Running Projects Campaign: The Lidl Skills Trap Challenge Campaign: We’re Made Of
Digital Experience for Early Talent
Winner Campaign: The Virtual HQ Finalists Campaign: Accenture Live Campaign: Future Cities Campaign: Mars Insiders 2020 Campaign Campaign: Morgan Stanley Grad Fest 2020 Campaign: Project You AR Experience
Diversity and Inclusion Initiative
Winner Campaign: What the F… Finalists Campaign: Proudly Connected Campaign: Watch Me Campaign: We Need People Like You
Early Careers Attraction
Winner Campaign: Shape the Answer Finalists Campaign: Build Your Potential Campaign: Here, There and Everywhere Campaign: We Get You There
Employee Engagement
Winner Campaign: Nurses Campaign Finalists Campaign: Anything But Linear Campaign: Change the Way People Think About Work Campaign: GVC Global Employer Brand Campaign: Hello Energy 2020 Campaign: How Inspired Villages Kept Their Employees Engaged Through Covid Campaign: Rebuild the Working World Campaign: Stride for Pride Campaign: We Are The Protectors
Employer Brand – International
Winner Campaign: Shape Your World Finalists Campaign: GSK – a Modern Employer Campaign: GVC Global Employer Brand Development Campaign: It Can Be Campaign: PMI Employer Brand
Employer Brand – National
Winner Campaign: Together We Can Finalists Campaign: A Lidl Less Ordinary Campaign: Now is the Moment Campaign: Power a Revolution Campaign: You Make the Story
Employer Website
Winner Campaign: Together We Can Finalists Campaign: ARM Careers Website Campaign: Be Empowered to Be Your Best Campaign: Cleveland Clinic London Website Campaign: King Employer Website
Events and Experiential
Winner Campaign: Accenture Live Finalists Campaign: Escape Box Challenge Campaign: Police Now Neighbourhood Campaign: Rebuild the Working World Campaign: Shape the Answer Campaign: SustainaCity Racer Campaign: The Lidl Skills Trap Challenge |
Graduate Campaign
Winner Campaign: Act Up Finalists Campaign: Elevation Programme Campaign: Mars Insiders 2020 Campaign Campaign: Powerful Minds Campaign: What The F…
Innovation
Winner Campaign: The Virtual HQ Finalists Campaign: Future Cities Campaign: BLKBOX2 Campaign: Mars Journeys Campaign: Project You AR Experience Campaign: Smoother Running Projects Campaign: Sustainable Recruitment Alliance Campaign: We Are The Protectors
Integrated Campaign
Winner Campaign: We Are The Protectors Finalists Campaign: #MoreThanOneWay Campaign: Be the Lawyer You Want to Be Campaign: Do the Job Campaign: I Am a Caregiver Campaign: Mars Journeys Campaign: Take Retail to the Next Level Campaign: That EE Feeling Campaign: What The F…
Offline Communications
Winner Campaign: GVC Global Employer Brand Development Finalists Campaign: Addleshaw Goddard Graduate Campaign Campaign: Now Teaching: Termly Magazine for Transitioning Into Teaching Campaign: Reimagining BP’s Graduate Brochure
Outdoor Experience
Winner Campaign: Play for Positivity Finalists Campaign: Nurses Big Poster Campaign Campaign: The Lidl Skills Trap Challenge
Single Use of Video
Winner Campaign: No Magic Finalists Campaign: A Piece of Our Mind Campaign: Proud to Serve Campaign: Smoother Running Projects Campaign: What Drives Us Campaign: Why Do We Clap? Campaign: “You Make the Story” Employer Brand Film
Use of Audio
Winner Campaign: Act Up Finalists Campaign: New to Newton Campaign: The Trainee Test Campaign: We Are The Protectors Campaign: We Get You There Campaign: Why We Care: The Nursing Career Podcast
Use of Social
Winner Campaign: Mars Insiders 2020 campaign Finalists Campaign: #ForTheFearless Campaign: Connection Campaign: Ingenious Solutions Campaign: Rebuild the Working World Campaign: The Best Giveaway
Use of Technology
Winner Campaign: Future Cities Finalists Campaign: Assessment Tool Campaign: Job Page Grader Campaign: Morribot Campaign: SFX Programmatic
Video Campaign
Winner Campaign: Content Hub Finalists Campaign: Act Up Campaign: Behind the Bricks Campaign: I Can Campaign: Ingenious Solutions Campaign: Take Retail to the Next Level |
Work of the Year
Winner Campaign: Ant Middleton’s Ready for Anything
Creative Idea
Winner Campaign: Fountain Challenge Finalists Campaign: Aurora Campaign: Ant Middleton’s Ready for Anything Campaign: Break the Silence Campaign: Dstl Creative Idea Campaign: Future Hunters Campaign: I Want In Campaign: Nexans Creative Idea
Digital Experience for Early Talent
Winner Campaign: Dstl Digital Experience for Early Talent Finalists Campaign: Discovery Portal Campaign: Early Talent Website and Digital Attraction Campaign: Skills Refinery
Diversity and Inclusion Initiative
Winner Campaign: Recruiting Women into the Dutch Military Finalists Campaign: #WomenWhoRock Campaign: Belong Campaign: Break the Silence Campaign: CyberFirst Girls’ Competition Campaign: Met Police Diversity and Inclusion Initiative Campaign: Police Now Diversity and Inclusion Initiative Campaign: Social Mobility Chatbot
Early Careers Attraction
Winner Campaign: Choose What’s Right for You Finalists Campaign: National Apprenticeship Week and Early Careers Attraction Campaign: National Apprenticeship Week Campaign Campaign: The Future Needs Campaign: The Wonderful World of Murphy
Employee Engagement
Winner Campaign: Voice Finalists Campaign: Ant Middleton’s Ready for Anything Campaign: Epic Awards Campaign: FORM Campaign: Hello Energy Campaign: The Soundtrack
Employer Brand – International
Winner Campaign: Life-changing Careers Finalists Campaign: AXA Employer Brand – International Campaign: Keep Advancing Campaign: Mars International Employer Brand
Employer Brand – National
Winner Campaign: Shape Everything Finalists Campaign: Belong Campaign: Make More of Yourself Campaign: Powered by Personality Campaign: Ready for Anything? Campaign: Together, We’ll Get the Job Done
Employer Website
Winner Campaign: EE Careers Website Finalists Campaign: AA Careers Website Campaign: Capital One Employer Website Campaign: DAZN Careers Website Campaign: For the Love of Flying Campaign: mydentist Employer Website Campaign: Putting EY’s Purpose at the Heart of its Employer Website Campaign: Sky Employer Website
Events, Experiential and Outdoors
Winner Campaign: GCHQ Events, Experiential and Outdoors Finalists Campaign: #WomenWhoRock Campaign: Crack the Combination Campaign: MTS Fountain Challenge Campaign: The Sir William Siemens Challenge Campaign: Where’s Bot been? |
Graduate Campaign
Winner Campaign: The Future Needs Finalists Campaign: #ExpectUnexpected Campaign: BT Graduate Campaign 2018 Campaign: Graduate Campaign Campaign: I Want In Campaign: Made for More Campaign: The Future of Law is Here
Innovation
Winner Campaign: Ant Middleton’s Ready for Anything Finalists Campaign: #Crimediggers Campaign: Dstl Innovation Campaign: Unlock Tomorrow
Integrated Campaign
Winner Campaign: The Future Needs Finalists Campaign: Are you EE? Campaign: Do Something Real Campaign: Dstl Integrated Campaign Campaign: It’s Your Call Campaign: Let’s be honest Campaign: Secretly, We’re Just Like You Campaign: STRONG
Offline Communications
Winner Campaign: Mars Offline Communications Finalists Campaign: Brochure and Offline Communications Campaign: Dear Britain Campaign: EY Early Talent Print Brochure Campaign: Never Not Newton Campaign: Progress with Purpose
Out of Home Advertising
Winner Campaign: No Predator Too Big Finalists Campaign: Metropolitan Police Out Of Home Advertising Campaign: Secretly, Just Like You Campaign: Secure Better
Single Use of Video
Winner Campaign: What. The. F… Finalists Campaign: A Little Passion Goes a Long Way Campaign: Break the Silence Campaign: Do Something Real Campaign: Everything That’s Inside You Campaign: Frankie & Jolene Campaign: It All Comes Back To You Campaign: Uniquely You, Together Harrods Campaign: What Part Will You Play?
Use of Audio
Winner Campaign: Do Something Real Finalists Campaign: Deloitte Use of Audio Campaign: The Soundtrack
Use of Social
Winner Campaign: Ant Middleton’s Ready for Anything? Campaign: I Want In Campaign: Life at Royal Mail Campaign: National Apprenticeship Week Campaign Campaign: Philips Use of Social Campaign: Shifting Global Graduate Perceptions of a Career with EY
Use of Technology
Winner Campaign: Retail Manager Portal and Store Level Recruitment Finalists Campaign: #Crimediggers Campaign: Kingfisher Careers Website Campaign: Tech Your Portrait Campaign: Where’s Bot been?
Video Campaign
Winner Campaign: National Apprenticeship Week Campaign Finalists Campaign: Ant Middleton’s Ready for Anything? Campaign: My Foundation Campaign: Sunday Times Best Place to Work Campaign: Turn Night Shifts Into Bright Shifts Campaign: Unsung |
Work of the Year
Winner Campaign: Active Inclusion
Apprentice, Graduate and Early Careers Website
Winner Campaign: EY Early Careers Website Finalists Campaign: Build the difference Campaign: easyJet Early Careers Website Campaign: Global Game-changers Campaign: YBS Apprenticeship Campaign 2018
Branded Material
Winner Campaign: Early Careers Brochure Finalists Campaign: Future Unleashed Magazine Campaign: Generation T
Candidate Experience
Winner Campaign: Not Your Average Joe Finalists Campaign: Our Strategy Campaign: Stay Connected App
Creative Idea
Winner Campaign: Race Your Code Finalists Campaign: Always Interesting Campaign: Beat the Game Changers Campaign: Laws Of Time Campaign: Powerful Minds Campaign: Space Invaders Campaign: TechQuest Campaign: The Tab Future 100
Diversity and Inclusion Initiative
Winner Campaign: Active Inclusion Finalists Campaign: Autumn campaign Campaign: Graduate Attraction Campaign: LGBT+ Campaign Campaign: Ready When You Are Campaign: Women in Home Service, Up your Street Campaign
Employee Engagement
Winner Campaign: Hello Tomorrow Finalists Campaign: Becoming a More Human Organisation Campaign: Customer Segmentation Campaign: Join.Rolls-Royce.com Campaign: Talent Spotters Campaign: Work Well Done
Employer Brand
Winner Campaign: Pride Finalists Campaign: B&Q Employer Brand Campaign: Better Life Campaign: Beyond Tomorrow – Pioneers of Tomorrow Campaign: SAP Employer Brand
Employer Website
Winner Campaign: Life @ Vodafone Careers Site Finalists Campaign: Attracting Candidates in the Watch and Jewellery Trade Campaign: EY Employer Website Campaign: Immunocore Careers Website Campaign: WBA Careers Website
Events, Experiential and Outdoor
Winner Campaign: Ready for ANYTHING? Challenge Finalists Campaign: Always Interesting Campaign: Autumn Campaign Campaign: Powerful Minds Campaign: The Sir William Siemens Challenge: Mindsphere Live! |
Graduate Campaign
Winner Campaign: Beat the Game Changers Finalists Campaign: …To the nth Degree’ Campaign: BT Graduate Campaign Campaign: Each Child Each Future Campaign: Future of Work – Build Tomorrow Campaign: The Sir William Siemens Challenge: Mindsphere Live!
Innovation
Winner Campaign: Race Your Code Finalists Campaign: Any More Bright Ideas? Campaign: Powerful Minds Campaign: The Next Reality Campaign: Walk This Way
Integrated Campaign
Winner Campaign: Find the Real Story Inside Finalists Campaign: Ambition Nursing Recruitment Campaign Campaign: ARE YOU EE? Campaign: Christmas Peak Campaign: EY Parental Advice Campaign Campaign: Project Mindset Campaign: Space Invaders
School Leaver and Apprentice Campaign
Winner Campaign: More Ready Than You Think Finalists Campaign: Apprentices Fly Campaign: CyberFirst Has Your Back Campaign: Walk This Way
Single Use of Video
Winner Campaign: Engine Ears Finalists Campaign: A Question of Taste Campaign: Changing the World, One Lightbulb at a Time Campaign: Each Child Each Future Campaign: Loneliest Data Set Campaign: The ‘No Technology’ Department Campaign: Unsung
Use of Audio
Winner Campaign: Get Into Teaching Finalists Campaign: Degree Apprenticeship in Digital Innovation Campaign: Everybody Thinks They Know Me Campaign: Leading Starts Here
Use of Social
Winner Campaign: Walk This Way Finalists Campaign: #UniquelyUnilever Campaign: Fit the Bill Campaign: Laws of Time Campaign: TechQuest
Use of Technology
Winner Campaign: Early Talent Technology Finalists Campaign: Assessment Portal Campaign: Brand Portal Campaign: Join.Rolls-Royce.com
Video Campaign
Winner Campaign: Active Inclusion Finalists Campaign: EVP Campaign Campaign: Leading Starts Here Campaign: The Tab’s Guide to Investment Banking Campaign: What Makes You Campaign: Women in Home Service, Up your Street Campaign Campaign: Youth Campaign |
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