About the campaign
WeWork was founded in 2010 with the vision to create environments where people and companies come together, get inspired, and do their best work. In the beginning of 2021, it introduced its Employer Value Proposition, and wanted to bring this to life across the candidate and employee journey on its careers site. Its rallying cry comprises three words: “Here we will.”
WeWork brought together multiple stakeholders across the business with a view to capturing the conversation and showcasing opportunities the company can offer globally. The site needed to represent the brand, educate candidates about the business and what they could achieve there, highlight its values and purpose, and offer a smooth user experience inspiring candidates to apply.
Symphony Talent worked with WeWork to create a custom site experience with inspiring messaging, engaging design and human-centric photography. More candidates are now completing the application process, and the company’s talent network has increased significantly in number.