Capgemini and Pink Squid’s use of personal stories brought together employee networks and had a ‘seismic’ impact on the organisation, winning it Work of the Year in 2023.
Winners
Here you can find all the winning campaigns currently available on the archive.
Screwfix crafts a dynamic new employer brand
After overhauling its consumer image, Screwfix worked with ThirtyThree to hone its employer brand to focus on the skills and personalities of its people.
Royal Mail Group delivers social success to a new generation
Royal Mail Group attracted a new generation of apprentices with a creative campaign by ThirtyThree that won 2023’s Use of Social.
Interns savour Pot Noodle’s winning digital experience
Working with Raptor Marketing and GradBay, Pot Noodle’s alternative internships campaign is praised by the 2023 RADs judges for its super fun digital experience.
Provident praised for insights in employer branding
Provident’s employee insights campaign, created with Blackbridge, helped it improve the experience of its customer service representatives.
The AXA Hello: Onboarding gifts bring culture to life
AXA works with MSL to create an engaging ‘hello’ for new starters during lockdown, helping them settle in to their week-long onboarding experience.
It’s Time: Allen & Overy helps graduates navigate their career
Law firm Allen & Overy collaborated with ThirtyThree to win best graduate campaign in 2023, helping students navigate a career in the legal sector.
‘Be You’ project delivers for pharmaceuticals firm EQRx
Judges liked the way this project by Ph.Creative for pharmaceuticals company EQRx evolved organically, demonstrating the importance of individuality and psychological safety in the workplace.
Veolia: See the difference your commitment can make
Integrated campaign by Pink Squid makes all the difference for HGV driver recruitment at waste and recycling company Veolia.
Building breakthroughs together at SAP
The team at SAP becomes In-house Employer Brand Team of the Year in 2023 with this ‘proactive’ campaign with a human touch.
Ripple Effect and huge coding challenge in Toronto by Blu Ivy
Blu Ivy Group creates Decode/Code challenge for tech firm Ripple, one of the largest in-person recruitment events since the pandemic.
McDonald’s employer website gets personal
McDonald’s, together with ThirtyThree, was praised for personalised and localised content on its careers site, bringing its unique culture to life.
Westminster City Council’s moving film is All Kinds of Extraordinary
Judges were deeply moved by TMP Worldwide’s video showing that people at Westminster City Council can truly be themselves, whatever their background.
EY ‘sets the standard’ for hiring neurodiverse candidates
Candidates get to ‘choose their own adventure’ in this multi-award-winning, innovative work by the in-house team at the big four firm.
Specsavers turns its eye to new talent
Specsavers, working with ThirtyThree, pushed the boundaries of possibility with their award-winning campaign for early careers attraction.
Onboarding experience at Autism Unlimited impresses judges
Autism Unlimited worked with CA3 to create a “two-way” onboarding experience, winning them the 2023 Use of Technology award.
Haleon employer branding work with Havas People triumphs
In 2023 this Havas People campaign for GSK spin-off company Haleon won for International Employer Brand and made the shortlist for Use of Research and Insight in Employer Branding.