About the campaign

For Capgemini, fostering an inclusive culture is integral to building a diverse and thriving workforce and creating competitive advantage. The company’s internal networks create a safe space for employees with similar backgrounds and experiences. Capgemini wanted to support its networks by raising awareness of them internally, increasing their membership and allyship, and showcasing the impact they could make.

Capgemini has six key networks focused on race equality, women, LGBTQI+, capability (disability and carers), veterans, and mental health. It spoke to members of each network to gain insight into their origin stories and how they support employees.

With its creative, it wanted to challenge people’s perceptions, open their minds and engage with internal audiences. One person from each network was selected to share a personal story in a letter, read by someone on camera outside of the network. Readers were interviewed to understand their reactions, after which the writer was revealed and both parties were encouraged to connect. Following this, the audience could join the conversation and hopefully, the network.

The ‘Stories’ exercise has been one of the top 10 most viewed on Capgemini’s UK website, with a 280% increase in active dwell time. All of the company’s networks have enjoyed membership growth, in particular the mental health network ‘Talking Heads’ which gained 32% more members as a result.