Knight Frank shows another side to estate agents

The property company puts people at the heart of its new social strategy, shifting perceptions about the sector.

Lloyds Banking Group banks on digital early talent

Lloyds Banking Group aims to increase its profile as a tech employer through this integrated campaign.

KPMG imagines a thriving future for graduates

The consulting company’s year-round campaign is quick to respond and engage with key audiences.

NSPCC makes applications child’s play with new site

Research informs an array of user journeys, making it easier to find the right roles and stay engaged.

Unlocked’s arresting campaign attracts appeal

The prisoner rehabilitation charity wants to source the best leaders, but also show the realities of the role.

Lloyds Banking Group beats big tech at its own game

Lloyds Banking Group repositions itself as an exciting employer of digital talent through an always-on approach.

N Family Club nurtures an inspiring new employer brand

The childcare provider now stands out to candidates, with a healthy future pipeline of talent in a competitive market.

Primark’s retail revolution. Deploying a people-first employer brand.

Champion of the hight street, Primark’s employer brand attracts the talent to drive its growth agenda.

Royal Air Force takes off through content collaboration

RAF partners with Not Going to Uni to create an engaging range of podcasts and other relevant content.

DNV Energy Systems powers up engagement

An ambitious in-person event brings many employees together for the first time.

KPMG shows its human side

The ‘Come as you are’ campaign reassures candidates they can excel personally and professionally at the firm.

bp stands with employees in changing the face of energy

Radical changes to its employer brand show the human side of the business.

Nisbets cooks up a tasty employer brand refresh

The catering supplier is enjoying substantial increases in interest thanks to new brand guidelines and assets that truly reflect its culture.

Pandora’s sparkling new brand hits the spot

‘Craft the incredible’ brings colleague stories to the forefront across multiple channels and geographies.

Quantexa brand team makes employees UNSTOPPABLE

The brand team at the ‘unicorn’ software company undertake deep research to understand what makes Quantexans tick.

Building Safety Regulator packs a punch with emotional video

‘Standing Safer Together’ campaign is a raw and honest reflection of the importance of regulation in construction.

Evri delivers success with its side-hustle campaign

Targeting ads at people who don’t want the job may seem counterintuitive, but Evri’s flexible working options were a hit with candidates.

Vodafone sends a signal to diverse communities

The mobile and tech company shows its commitment to inclusion through powerful visuals and messages.

King crushes its targets with Kingdoms film

The Candy Crush producer showcases its playful culture through a visually stunning video.

Lloyds Banking Group cuts through the noise with employability advice

The bank helps students and graduates become ‘Life Ready’, not just career-ready, with engaging video and social content.

Airbus takes off with STEAM recruitment strategy

The space and defence giant launched a unique product that sparked conversations about careers in the sector.

British Airways supercharges student engagement

The Speedbird Z platform offers learning, mentoring and work experience opportunities to future apprentices and graduates.

Department of Health Northern Ireland eradicates social work agency spend

HST’s innovative Healthdaq system significantly reduces trusts’ time to hire through increased automation and better integration.

ASOS fashions a compelling employer website

The online retail giant shows its dynamic workplace culture through an easy-to-use interface.

We The Curious embraces inclusion with its people-centric hiring process

The charity turns to its own employees, transforming its approach away from traditional recruitment methods.

B&Q Belong builds up candidate momentum

The home retailer shows its passionate and diverse workplace culture through videos, print media and socials.

Experian takes the credit for accelerating talent attraction

The in-house team manages a global employer brand, supporting internal stakeholders to spread the message.

GSK sharpens its socials through targeting

The global Life Sciences company revamps its social strategy with new and curated content targeting specific and relevant audiences.

Quantexa employees are unstoppable thanks to new EVP

The ‘unicorn’ software company brings everyone together through quizzes, advocacy and a new careers site.

Siemens’ hiring for potential has powerful impact

Working with psychology company Arctic Shores, recruiters save time, money and are boosting the diversity and capability of candidates.

WHSmith shows candidates what’s on the shelves

The retailer makes it easy for jobseekers to see the wide range of opportunities on offer.

Frasers Group makes a big splash on campus

The company gets noticed across UK universities with free merch and a major competition.

The LEGO Group builds up brand values brick by brick

The much-loved consumer brand invites employees and potential recruits into a world of possibilities.

Accenture guides graduates into a virtual world of potential

Videos and trips through the metaverse showcase the variety of digital careers on offer at the company.

British Army‘s live events nudge candidates into action

A series of virtual events address potential applicants’ reservations about an Army career.

Northrop Grumman takes you behind the scenes for a comedic peek into culture

The defence company takes an unexpected approach to challenging preconceptions with its ‘Overheard’ campaign.

King’s social strategy takes the crown

The game producer adopts a playful approach to social outreach through games and videos showing ‘Life at King’.

Babcock engineers a more diverse candidate pool

The engineering company goes back to basics to show what it has to offer.

Diageo puts talent first with personalised UX, designed to inform and inspire from the very first click

A more responsive and personalised site drives up engagement and applications.

Resources for Autism shows that ‘everyone can’ become a support worker

Blackbridge aids the charity to bring the positives of working with autistic people to life.

EY’s Employer Brand team puts people and numbers at the centre

During a turbulent year, the EY in-house Employer Brand team focuses on story-telling and insight-sharing to drive engagement and interest.

Dunelm makes candidates feel at home

The home retailer dusts down a new employer value proposition and careers site to drive awareness and applications.

Santander banks on boosting skills through early talent schemes

Drawing on its wider employer brand, the company wanted to share authentic stories of life in financial services.

EY immerses students in client care

The virtual reality ‘Internship of the Future’ showcases EY’s tech credentials while exposing candidates to real work situations.

ICAEW’s virtual work experience programme opens doors

Springpod hosts a fully interactive format for students from diverse backgrounds to find out more about accounting.

Blizzard makes its employees its central characters

In a bid to build trust and generate excitement, the gaming company amplifies employee voices across social platforms.

Novo Nordisk injects a new perspective on obesity

The pharmaceutical giant challenges employees’ and candidates’ perceptions to support its wider purpose.

Kingfisher gives its employer website a home makeover

Candidates can search for roles based on tailored content, enjoying a more consistent experience.

EQRx gets inside employees’ heads to boost engagement and belonging

The follow-up to last year’s Tapestory embeds employees’ sense of feeling valued.

MBDA keeps candidates warm with chat and on-brand content

Using onboarding tools from Meet and Engage, the defence company has transformed how it interacts with candidates.

Activision Blizzard battles for candidates with in-game advertising

The new approach increases employer brand awareness and generates a huge amount of traffic to ABK’s careers site.

BD’s global employer brand shows the power of the possible

Cielo embarks on extensive research and gains senior leader buy-in to power up a new EVP.

BBC shifts the spotlight to employer brand

The organisation builds a picture of what it’s like to work behind the scenes at an iconic employer.

bp invites female talent into its virtual city

The energy company stands out from the crowd at the European Women in Tech event.

JCB engineers a dynamic new talent pool with Genius

The machinery company draws on its sustainability credentials and existing employees with this online campaign.

Rolls-Royce animates its apprenticeship audience

The engineering giant showcases a variety of apprenticeship routes through a high-quality stop-motion video.

TUI’s global employer brand flies high

The travel and leisure experience company turns to employees to deliver a passionate new EVP and reinvigorate its brand after the pandemic.

Entain joins McLaren F1 in pole position

The two businesses engineered an impactful returnship scheme to attract more women into STEM careers.

Better Futures – EY’s careers in sustainability campaign

The professional services firm shares how talent can help to build a better, more sustainable working world.

Capgemini’s speak-up culture gets a refresh

‘Respectfully us’ receives a makeover to reflect the challenges of the hybrid working world.

bp powers up its new employer brand

bp reinvigorates its in-house recruitment and branding functions with great results.

Coca-Cola HBC brings the magic to Gen Z

A top-talent trainee program that turned the recruitment process into a learning journey.

Activision Blizzard King levels up engagement with ambassador programme

ABK Game Changers amplifies the gaming brand on social platforms, generating thousands more applications and strong direct referrals.

PepsiCo adds fizz to its female hiring strategy

The global FMCG company tailors its employer brand to women through comprehensive research and targeting.

Circle Health Group brings candidates and employees to life

A dynamic new employer brand shows how colleagues ‘resist the ordinary’.

Cognizant portal puts new graduate scheme on the fast track

A data-driven approach to onboarding helps grads to hit the ground running.

Every little helps when it comes to Tesco’s tech credentials

The retailer shows candidates the role of technology in driving its success, helping it stand out in a tough market.

British Army calls up a new generation of recruits

A Gen Z optimised website leads to a massive uplift in registrations from candidates.

Kent County Council ups its game with innovative real-life experience

TMP Worldwide creates a unique board game that captures the benefits of working for the council and the career development available.

Flutter UK&I bets on better engagement through events

The gaming company unites employees through activities that help them understand its values and behaviours.

Just Eat Takeaway.com perfects the recipe for brand success

The company whips up a holistic approach to employer branding, bringing its culture and operations to life.

BT steps up its cyber security game

CAPSLOCK programme raises the profile for cyber skills in the organisation and builds new skills in this crucial area.

Currys gets up to speed with driver recruitment

Faced with a shortage of HGV drivers, the retailer shows a demanding job with a fun side.

Heathrow Airport flies high with security officer recruitment

A new hiring portal for this crucial role has reduced time to hire and reassured candidates of their value.

Alshaya Group campaign breaks new ground in Saudi Arabia

The business showcases the exciting possibilities of a career in retail through employees’ eyes.

Hogan Lovells reels in graduates with new social approach

Law firm takes a chance on TikTok and Instagram to bring careers to life.

Royal Mail delivers with diverse life of a postie campaign

A hero film shows the strong sense of pride and community employees take in delivering to their people.

ICAEW busts myths with colourful storytelling

Authentic videos showcase the variety of roles and backgrounds in accountancy, aiming to break down its boring image.

Lloyds Banking Group immerses students in a digital future

An interactive installation toured a series of UK campuses to pull in digital talent that might not have considered a bank before.

Newton busts myths on the world of consulting

The company enlightens students on a career solving big problems, engaging early with its audience.

DJI campaign breaks down barriers with provocative video

The Dutch Custodial Institutions Agency challenges its audience to look at their preconceptions and consider a career helping detainees to thrive in society.

The Metropolitan Police puts family first

A suite of videos highlights the perceived barriers to joining the force, and shows how loved ones have overcome them.

Barclays banks on clever cloud tech to boost applications

The Radancy Talent Acquisition Cloud allows the company to target the right candidates at the right time.

EY goes on an adventure with their early careers experience

An immersive experience that gives students a flavour of the EY brand whilst supporting them with mental health and career confidence.

Secret Intelligence Service levels up skills with retro game

MI6 launches a 16-bit quest to unearth the everyday skills needed for an Intelligence Officer.

Capgemini’s Active Inclusion shows the power of stories

Capgemini and Pink Squid’s use of personal stories brought together employee networks and had a ‘seismic’ impact on the organisation, winning it Work of the Year in 2023.

Accenture’s digital campus experience boosts diversity

Accenture’s unique digital event attracted a diverse range of students, putting it on the 2023 shortlist with ThirtyThree for Events and Experiential.

Screwfix crafts a dynamic new employer brand

After overhauling its consumer image, Screwfix worked with ThirtyThree to hone its employer brand to focus on the skills and personalities of its people.

Royal Mail Group delivers social success to a new generation

Royal Mail Group attracted a new generation of apprentices with a creative campaign by ThirtyThree that won 2023’s Use of Social.

Interns savour Pot Noodle’s winning digital experience

Working with Raptor Marketing and GradBay, Pot Noodle’s alternative internships campaign is praised by the 2023 RADs judges for its super fun digital experience.

Provident praised for insights in employer branding

Provident’s employee insights campaign, created with Blackbridge, helped it improve the experience of its customer service representatives.

The AXA Hello: Onboarding gifts bring culture to life

AXA works with MSL to create an engaging ‘hello’ for new starters during lockdown, helping them settle in to their week-long onboarding experience.

It’s Time: Allen & Overy helps graduates navigate their career

Law firm Allen & Overy collaborated with ThirtyThree to win best graduate campaign in 2023, helping students navigate a career in the legal sector.

‘Be You’ project delivers for pharmaceuticals firm EQRx

Judges liked the way this project by Ph.Creative for pharmaceuticals company EQRx evolved organically, demonstrating the importance of individuality and psychological safety in the workplace.

Veolia: See the difference your commitment can make

Integrated campaign by Pink Squid makes all the difference for HGV driver recruitment at waste and recycling company Veolia.

Building breakthroughs together at SAP

The team at SAP becomes In-house Employer Brand Team of the Year in 2023 with this ‘proactive’ campaign with a human touch.

McDonald’s employer website gets personal

McDonald’s, together with ThirtyThree, was praised for personalised and localised content on its careers site, bringing its unique culture to life.

Ripple Effect and huge coding challenge in Toronto by Blu Ivy

Blu Ivy Group creates Decode/Code challenge for tech firm Ripple, one of the largest in-person recruitment events since the pandemic.

Westminster City Council’s moving film is All Kinds of Extraordinary

Judges were deeply moved by TMP Worldwide’s video showing that people at Westminster City Council can truly be themselves, whatever their background.

EY ‘sets the standard’ for hiring neurodiverse candidates

Candidates get to ‘choose their own adventure’ in this multi-award-winning, innovative work by the in-house team at the big four firm.

Specsavers turns its eye to new talent

Specsavers, working with ThirtyThree, pushed the boundaries of possibility with their award-winning campaign for early careers attraction.

Onboarding experience at Autism Unlimited impresses judges

Autism Unlimited worked with CA3 to create a “two-way” onboarding experience, winning them the 2023 Use of Technology award.

Haleon employer branding work with Havas People triumphs

In 2023 this Havas People campaign for GSK spin-off company Haleon won for International Employer Brand and made the shortlist for Use of Research and Insight in Employer Branding.

Miele X careers website makes emotional connection with visitors

Miele X, supported by creativestyle, That Little Agency and Praetorius, were highly commended in the Employer Website category in 2023.

EY builds advocacy with assurance ambassadors

EY’s in-house team’s employee engagement project is recognised for its advocacy approach in audit, advisory and forensic services, gaining a place on the 2023 shortlist.

Understanding the EVP across different teams at IBM

With complex departments and skill sets, IBM worked with Pink Squid to gain a deep understanding of its EVP, allowing it to be tailored for each audience.

Diageo’s employer brand improved with user-centric careers site

Diageo worked with Comprend to improve its website for users, particularly early careers applicants, in this campaign shortlisted in the 2023 Employer Brand – International category.

Fintech start-up Mollie feels the love with truthful creative

Payments platform Mollie worked with TheTruthWorks to create a campaign including a Spike Lee-style video which made the shortlist for 2023’s best Creative Idea.

DSM brings out the best in candidates with personality quiz

DSM discovered more about candidates in this quiz campaign with Symphony Talent, shortlisted for the Candidate Experience category in 2023.

Sanofi’s new employer brand is winning favour

Sanofi and Symphony Talent used extensive research to develop a new brand, shortlisted for the Employer Brand – International category.

EY creates Internship of the Future with virtual reality journey

Shortlisted for the Digital Experience for Early Talent, Innovation and Use of Technology categories in 2023, Cappfinity’s VR experience for interns paid off for EY.

NHS England reduces cost and time per hire with recruitment events

NHS England worked with TMP Worldwide and Indeed to create a series of in-person and virtual recruitment events for healthcare support workers up and down the country.

HelloFresh Licence to Hire scheme creates appetising candidate experience

The In-House team at HelloFresh embarked on a Licence to Hire programme for employees leading to a place on the 2023 shortlist for candidate experience.

TikTok campaign combats misconceptions of life at Mars

Mars worked with Havas People to use social media to build awareness of the world leading FMCG group’s working culture.

Sainsbury’s Tech recruitment gets a jumpstart with TikTok

Sainsbury’s Tech teamed up with Entroxy to create this campaign including TikTok elements which made the shortlist for the Integrated Campaign award in 2023.

Diageo refreshes careers site with focus on early talent

Premium drinks company Diageo collaborates with Comprend to serve up a more user-focused careers website.

FORDLiive campaign recognised for creative use of tech

Ford of Europe collaborated with Havas People to produce its FORDLiive gamified dealer learning campaign, shortlisted in 2023 in the Creative Idea and Use of Technology categories.

Detail drives new talent acquisition strategy at Sanofi

Detailed interviews and focus groups ensured this entry secured a place on the shortlist in the Use of Research and Insight in Employer Branding category.

SAP video shows candidates We’re Just Like You

SAP film captures everyday quirks of its employees to drive applications and secure a place on the 2023 shortlist for Single Use of Video.

You, Unlimited – Civil Service Fast Stream crafts influential campaign

This TMP Worldwide campaign for Civil Service Fast Stream harnessed the power of social media influencers to attract a diverse group of graduates to its scheme.

DHL Parcel UK campaign finds workers who Enjoy the Drive

DHL Parcel UK’s integrated campaign, created by CA3, makes 2023 shortlist for its work during the drivers shortage.

AND-E, the best insurance company you’d never heard of

AND-E worked with BrandPointZero to raise awarness of its Employer Brand in the UK, articulating its purpose, vision and mission, and earning a place on the 2023 shortlist.

MI5 spies the benefits of a more diverse candidate pool

MI5’s campaign with Penna focuses on changing perceptions, increasing the number of applicants from ethnic minorities, female candidates and people with disabilities.

BT’s powerful campaign boosts applications from women

BT’s campaign with Ph. Creative showed the power of video in recruiting more women into engineering.

Sky aims high with virtual candidate tours

Sky’s campaign with Symphony Talent landed three shortlist spots in 2023 in the Digital Experience for Early Talent, Graduate Campaign and Integrated Campaign categories.

Skyscanner flies high with candidate attraction

Skyscanner reached out to more applicants and raised brand awareness, earning a place on the 2023 Integrated Campaign shortlist.

The Future of Movement campaign drives early careers interest at Jaguar Land Rover

This video campaign by Jaguar Land Rover and Creed Communications sought to change the perception of what early careers programmes would offer, and resulted in thousands of apprenticeship applications.

Cepheid goes bold with integrated attraction campaign

Cepheid builds brand awareness with Prophet through a unique mix of media and a cheeky approach to branding.

Refreshing SAP’s EVP

Havas People helped SAP refresh its EVP while adapting to local needs, winning it a place on the 2023 International Employer Brand shortlist.

Defence Equipment & Support’s people underpin new employer brand

Stafford Long worked with their client Defence Equipment & Support (DE&S) on this employer brand launch, which included films and animations, and put the people working on a wide range of exciting projects – and their ambitions – centre-stage.

British Army gets stronger with belonging campaign

This internal British Army EDI campaign, developed with ThirtyThree, started conversations and changed attitudes around discrimination.

PizzaExpress serves up a tasty employer brand campaign

Working with ThirtyThree, PizzaExpress created a vibrant employer brand showcasing how people are empowered to express themselves at work.

HelloFresh employer brand is a recipe for success

HelloFresh’s In-house Employer Brand Team takes a place on the 2023 shortlist for its work boosting the value of its brand among candidates and stakeholders.

Internal mobility platform helps AXA’s people MOVE and grow

AXA campaign by Havas People promoting internal mobility platform ‘MOVE’ makes 2023 shortlist for Employee Engagement.

Excellence in talent acquisition for EY at RecFest

The EY in-house team received a place on the shortlist in the Events and Experiential category in 2023, when it sponsored a stage at RecFest and launched an Excellence in TA community.

EY powers up its employer brand team

EY doubled the size of their internal employer brand team and see impressive results in terms of advocacy and savings.

Hologic prescribes interactive recruitment insights tool

The women’s health innovator partnered with SMRS to deliver a tool that would help it hire more efficiently and strategically.

Kingfisher gets employees talking with DEI campaign

Kingfisher’s tough-talking conversation series, developed with ThirtyThree, provided insights into both minority – and majority – groups.

Talent networks grow thanks to WeWork careers site

WeWork’s talent network has flourished since Symphony Talent created a custom careers site experience, shortlisted for the Employer Website category.

Inclusive conversations form part of a successful EDI strategy at Veolia

“What not to say” videos were part of a successful EDI campaign for Veolia, created by Pink Squid, and recognised in the 2023 shortlist.

Accenture’s graduate campaign rings in the changes

Graduates ‘Discover the Difference’ at Accenture in this campaign produced in partnership with ThirtyThree and entered in the 2023 awards.

F is for Family at the Metropolitan Police

This Met Police Video Campaign, produced by Tonic, made the 2023 shortlist for its impact in attracting talent from London’s numerous and wide ranging communities.

Refreshed Nestlé Academy assessments are a force for good

Nestlé and Cappfinity overhauled the academy’s existing assessment process, gaining a place on the 2023 shortlist for Candidate Experience.

Lloyds Banking Group urges students to be kind to themselves

Lloyds Banking Group challenged students’ misconceptions about working for a bank by demonstrating how the banking group prioritises people’s wellbeing.

AB InBev dreams big with inclusive employer brand

Drinks giant AB InBev partners with MSL to develop a more inclusive employer brand and generate thousands of applications from a more diverse audience.

Barclays’ careers site clicks with candidates

Barclays puts digital careers front and centre with a revamped hiring site, working with Radancy to make the application process smoother and easier.

AstraZeneca builds chemistry with candidate experience

AstraZeneca and Ph. Creative concoct an enhanced candidate experience from attraction to onboarding.

The LEGO Group sharpens its focus on employee engagement

LEGO’s Behind the Bricks photography campaign, created with Comprend, showcases the diversity and authenticity of its workforce.

Fidelity creates an employer brand with feeling

SMRS and Fidelity International developed new ‘Feel Fidelity’ branding to attract and retain talent in global markets.

Video campaign makes a world of difference for GE Renewable Energy

Individual videos alongside one overarching film produced impressive results for GE Renewable Energy and Pink Squid, placing them on the Video Campaign shortlist in 2023.

Social campaign showcases diversity of life at Knight Frank

The Wiser and Knight Frank campaign utilised Instagram and LinkedIn to celebrate its diverse talent, resulting in an increase in clicks through to its careers site.

Bupa boosts recruitment by showing the ‘Characters in Care’

Needing a sustainable pipeline of candidates for its care roles, Bupa worked with ThirtyThree to create videos combining carers’ and residents’ stories.

Royal Mail Group delivers on its Christmas hiring campaign

Meet & Engage supports Royal Mail Group to improve its candidate communications and offer a more efficient onboarding process.

Unlocked Graduates video campaign opens up opportunities

SMRS collaborated with Unlocked on this powerful campaign, which urges graduates to make their career count.

KPMG graduates engage with Future Me campaign

Mentor programme and video campaign gained KPMG and Pink Squid a spot in the Graduate Campaign category in 2023.