Fintech start-up Mollie feels the love with truthful creative

Payments platform Mollie worked with TheTruthWorks to create a campaign including a Spike Lee-style video which made the shortlist for 2023's best Creative Idea.
Driven by Love - Mollie with TheTruthWorks
Driven by Love - Mollie with TheTruthWorks

Year: 2023
Achievement/category: Shortlisted in Creative Idea
Client: Mollie
Agency: TheTruthWorks
Industry: Accountancy, banking and finance

About the campaign

Fintech start-up Mollie wants to become the world’s most loved financial services provider. To do this it needed to create an employer brand where people are inspired by what the company stands for: Be Bold, Be Authentic, Be Loved. TheTruthWorks immersed itself in Mollie’s culture, speaking with founders, senior executives and colleagues at all levels to discover what drove them.

A culture of love kept coming up in discussions, which led to the creation of the ‘Driven by love’ employer brand – this referred to employees’ love of creating industry-leading products, challenging each other to get the best solutions, and in creating lasting impact. Any output needed to show how it feels to love what you work on – emotive, memorable and intriguing for potential candidates.

The agency built an employer brand toolkit, culture guide, tone of voice guide, social assets and new careers site. Its ‘crown jewel’ was a film bringing the culture to life, depicting colleagues gliding through workplace situations. It uses a ‘double-dolly’ shot in the style of Spike Lee to show employees moving in sync with one another.