An immersive event at the Science Museum inspired young people to consider career paths in sustainability.
Early Careers Attraction
Here are all the campaigns currently available on the archive that were shortlisted in the Early Careers Attraction or Graduate Campaign categories.
Day in the life format wins early careers candidates over for Hogan Lovells
In a competitive market, the law firm came up with an always-on, constantly evolving brand campaign that showed candidates the real picture.
Unlocked opens up the prison sector
An eye-catching campaign encouraged graduates to consider the rewards of working in a sector they might not have considered.
Specsavers envisions a bright future
The Bright Stars Scholarship targeted locations where roles are hard to fill, getting teachers on board with its future talent pipeline.
Deloitte Brasil wins hearts and minds at careers fair
Monitoring candidates’ heart rates and comparing them to existing employees showed potential recruits there was nothing to fear.
Sky transmits a strong message to candidates
The media company amplified its consumer branding to attract applicants for digital roles.
Lloyds Banking Group goes digital for tech talent
The bank used multiple platforms to reach out to hard-to-find talent, improving its reputation among tech-savvy candidates.
KPMG targets talent personas to boost diversity
The company shifted from skills-driven to mindset-driven by creating a series of candidate personas.
Royal Air Force takes off with school leavers
A partnership with Not Going To Uni has paid off in terms of candidate attraction for its early career schemes.
M&S gets the Gen on school leavers and graduates
The retailer showcased a modern and innovative employer brand to young recruits via its Gen M&S campaign.
EY reaches out to Gen Z
The consulting firm made the most of influencers and social media to boost its profile with potential apprenticeship candidates.
JLR drives up diversity in early careers
After a consumer brand change, the automotive company ramped up its employer branding to reach a new audience.
Intelligence Services shows the surprising side to government agency work
Penna’s campaign for MI5, MI6 and GCHQ aimed to dispel preconceptions and convey a real employee experience.
A&O Shearman breaks down barriers through storytelling campaign
The law firm reached out to new early careers audiences via a range of platforms, showcasing the career journeys of diverse lawyers.
CyberFirst Girls reaches out to the next generation of experts
The campaign was aimed at pupils, teachers and parents and drove up female participation in cyber-focused schemes.
KPMG imagines a thriving future for graduates
The consulting company’s year-round campaign is quick to respond and engage with key audiences.
Royal Air Force takes off through content collaboration
RAF partners with Not Going to Uni to create an engaging range of podcasts and other relevant content.
Accenture guides graduates into a virtual world of potential
Videos and trips through the metaverse showcase the variety of digital careers on offer at the company.
Babcock engineers a more diverse candidate pool
The engineering company goes back to basics to show what it has to offer.
Mars Made by You gives talent a taste of career success
The company recruited a team of internal influencers to show how early talent can take charge of their futures.
Santander banks on boosting skills through early talent schemes
Drawing on its wider employer brand, the company wanted to share authentic stories of life in financial services.
Next brings early talent home with virtual tour
The retailer shows students a glimpse of life working for the business through its ‘Let’s take it on’ message.
Coca-Cola HBC brings the magic to Gen Z
A top-talent trainee program that turned the recruitment process into a learning journey.
ICAEW busts myths with colourful storytelling
Authentic videos showcase the variety of roles and backgrounds in accountancy, aiming to break down its boring image.
Newton busts myths on the world of consulting
The company enlightens students on a career solving big problems, engaging early with its audience.
EY goes on an adventure with their early careers experience
An immersive experience that gives students a flavour of the EY brand whilst supporting them with mental health and career confidence.
It’s Time: Allen & Overy helps graduates navigate their career
Law firm Allen & Overy collaborated with ThirtyThree to win best graduate campaign in 2023, helping students navigate a career in the legal sector.
Specsavers turns its eye to new talent
Specsavers, working with ThirtyThree, pushed the boundaries of possibility with their award-winning campaign for early careers attraction.
Sky aims high with virtual candidate tours
Sky’s campaign with Symphony Talent landed three shortlist spots in 2023 in the Digital Experience for Early Talent, Graduate Campaign and Integrated Campaign categories.
The Future of Movement campaign drives early careers interest at Jaguar Land Rover
This video campaign by Jaguar Land Rover and Creed Communications sought to change the perception of what early careers programmes would offer, and resulted in thousands of apprenticeship applications.
Accenture’s graduate campaign rings in the changes
Graduates ‘Discover the Difference’ at Accenture in this campaign produced in partnership with ThirtyThree and entered in the 2023 awards.
KPMG graduates engage with Future Me campaign
Mentor programme and video campaign gained KPMG and Pink Squid a spot in the Graduate Campaign category in 2023.