The ‘Come as you are’ campaign reassures candidates they can excel personally and professionally at the firm.
Use of Video
Here are all the campaigns currently available on the archive that were shortlisted in the Use of Video and Single Use of Video categories.
Building Safety Regulator packs a punch with emotional video
‘Standing Safer Together’ campaign is a raw and honest reflection of the importance of regulation in construction.
King crushes its targets with Kingdoms film
The Candy Crush producer showcases its playful culture through a visually stunning video.
Lloyds Banking Group cuts through the noise with employability advice
The bank helps students and graduates become ‘Life Ready’, not just career-ready, with engaging video and social content.
Airbus takes off with STEAM recruitment strategy
The space and defence giant launched a unique product that sparked conversations about careers in the sector.
B&Q Belong builds up candidate momentum
The home retailer shows its passionate and diverse workplace culture through videos, print media and socials.
Resources for Autism shows that ‘everyone can’ become a support worker
Blackbridge aids the charity to bring the positives of working with autistic people to life.
EQRx gets inside employees’ heads to boost engagement and belonging
The follow-up to last year’s Tapestory embeds employees’ sense of feeling valued.
TUI’s global employer brand flies high
The travel and leisure experience company turns to employees to deliver a passionate new EVP and reinvigorate its brand after the pandemic.
Capgemini’s speak-up culture gets a refresh
‘Respectfully us’ receives a makeover to reflect the challenges of the hybrid working world.
Royal Mail delivers with diverse life of a postie campaign
A hero film shows the strong sense of pride and community employees take in delivering to their people.
DJI campaign breaks down barriers with provocative video
The Dutch Custodial Institutions Agency challenges its audience to look at their preconceptions and consider a career helping detainees to thrive in society.
The Metropolitan Police puts family first
A suite of videos highlights the perceived barriers to joining the force, and shows how loved ones have overcome them.
Capgemini’s Active Inclusion shows the power of stories
Capgemini and Pink Squid’s use of personal stories brought together employee networks and had a ‘seismic’ impact on the organisation, winning it Work of the Year in 2023.
Screwfix crafts a dynamic new employer brand
After overhauling its consumer image, Screwfix worked with ThirtyThree to hone its employer brand to focus on the skills and personalities of its people.
Westminster City Council’s moving film is All Kinds of Extraordinary
Judges were deeply moved by TMP Worldwide’s video showing that people at Westminster City Council can truly be themselves, whatever their background.
SAP video shows candidates We’re Just Like You
SAP film captures everyday quirks of its employees to drive applications and secure a place on the 2023 shortlist for Single Use of Video.
BT’s powerful campaign boosts applications from women
BT’s campaign with Ph. Creative showed the power of video in recruiting more women into engineering.
F is for Family at the Metropolitan Police
This Met Police Video Campaign, produced by Tonic, made the 2023 shortlist for its impact in attracting talent from London’s numerous and wide ranging communities.
Video campaign makes a world of difference for GE Renewable Energy
Individual videos alongside one overarching film produced impressive results for GE Renewable Energy and Pink Squid, placing them on the Video Campaign shortlist in 2023.
Bupa boosts recruitment by showing the ‘Characters in Care’
Needing a sustainable pipeline of candidates for its care roles, Bupa worked with ThirtyThree to create videos combining carers’ and residents’ stories.
Unlocked Graduates video campaign opens up opportunities
SMRS collaborated with Unlocked on this powerful campaign, which urges graduates to make their career count.