Capgemini and Pink Squid’s use of personal stories brought together employee networks and had a ‘seismic’ impact on the organisation, winning it Work of the Year in 2023.
Use of Video
Here are all the campaigns currently available on the archive that were shortlisted in the Use of Video and Single Use of Video categories.
Screwfix crafts a dynamic new employer brand
After overhauling its consumer image, Screwfix worked with ThirtyThree to hone its employer brand to focus on the skills and personalities of its people.
Westminster City Council’s moving film is All Kinds of Extraordinary
Judges were deeply moved by TMP Worldwide’s video showing that people at Westminster City Council can truly be themselves, whatever their background.
SAP video shows candidates We’re Just Like You
SAP film captures everyday quirks of its employees to drive applications and secure a place on the 2023 shortlist for Single Use of Video.
BT’s powerful campaign boosts applications from women
BT’s campaign with Ph. Creative showed the power of video in recruiting more women into engineering.
F is for Family at the Metropolitan Police
This Met Police Video Campaign, produced by Tonic, made the 2023 shortlist for its impact in attracting talent from London’s numerous and wide ranging communities.
Video campaign makes a world of difference for GE Renewable Energy
Individual videos alongside one overarching film produced impressive results for GE Renewable Energy and Pink Squid, placing them on the Video Campaign shortlist in 2023.
Bupa boosts recruitment by showing the ‘Characters in Care’
Needing a sustainable pipeline of candidates for its care roles, Bupa worked with ThirtyThree to create videos combining carers’ and residents’ stories.
Unlocked Graduates video campaign opens up opportunities
SMRS collaborated with Unlocked on this powerful campaign, which urges graduates to make their career count.