After overhauling its consumer image, Screwfix worked with ThirtyThree to hone its employer brand to focus on the skills and personalities of its people.
Employer Brand
Here are all the campaigns currently available on the archive that were shortlisted in the Employer Brand, Employer Brand – National and Employer Brand – International categories.
Haleon employer branding work with Havas People triumphs
In 2023 this Havas People campaign for GSK spin-off company Haleon won for International Employer Brand and made the shortlist for Use of Research and Insight in Employer Branding.
Diageo’s employer brand improved with user-centric careers site
Diageo worked with Comprend to improve its website for users, particularly early careers applicants, in this campaign shortlisted in the 2023 Employer Brand – International category.
Sanofi’s new employer brand is winning favour
Sanofi and Symphony Talent used extensive research to develop a new brand, shortlisted for the Employer Brand – International category.
AND-E, the best insurance company you’d never heard of
AND-E worked with BrandPointZero to raise awarness of its Employer Brand in the UK, articulating its purpose, vision and mission, and earning a place on the 2023 shortlist.
Refreshing SAP’s EVP
Havas People helped SAP refresh its EVP while adapting to local needs, winning it a place on the 2023 International Employer Brand shortlist.
Defence Equipment & Support’s people underpin new employer brand
Stafford Long worked with their client Defence Equipment & Support (DE&S) on this employer brand launch, which included films and animations, and put the people working on a wide range of exciting projects – and their ambitions – centre-stage.
PizzaExpress serves up a tasty employer brand campaign
Working with ThirtyThree, PizzaExpress created a vibrant employer brand showcasing how people are empowered to express themselves at work.
AB InBev dreams big with inclusive employer brand
Drinks giant AB InBev partners with MSL to develop a more inclusive employer brand and generate thousands of applications from a more diverse audience.
Fidelity creates an employer brand with feeling
SMRS and Fidelity International developed new ‘Feel Fidelity’ branding to attract and retain talent in global markets.