The travel company wanted to capture and reflect its vibrant working culture through intensive research and confident branding.
Employer Brand
Here are all the campaigns currently available on the archive that were shortlisted in the Employer Brand, Employer Brand – National and Employer Brand – International categories.
Frasers takes a bold approach with Find the Fearless campaign
Stories from real employees show that career progress in retail is fast-paced for those who are willing to take on the challenge.
STMicroelectronics goes deep into the detail
The chip company needs to stand out in a competitive market, so conducted extensive research across numerous markets, levels and roles.
Active Care Group’s ‘moments that matter’ bring the brand together
ACG unifies its multiple units through an emotionally resonant brand campaign
The Intelligence Services get the knowledge on audience motivations
Showing career opportunities at three government agencies is a challenge, but intensive research has helped to build a consistent story.
Blip flips the narrative with ambitious brand campaign
The tech business took a multi-platform approach to showing its unique culture to new and existing employees.
OLX seizes the day to show tech talent what matters
The ecommerce company saw an opportunity to reassure employees during a turbulent time, seeing engagement increase as a result.
Sellafield ignites employer brand with new energy
Faced with a competitive talent market, Sellafield has built a data-led and impactful employer brand.
Reckitt cleans up with revamped global branding
Its targeted campaign to turn around perceptions has driven up applications and lowered attrition.
Costa brews up a better class of candidate
The coffee chain shows the pace and reality of working in one of its stores, generating high calibre applicants as a result.
Irish Distillers stirs up a cocktail for success
To build awareness for its employer brand, the heritage drinks company has performed extensive research into the passion that drives its workforce.
Novartis gets the brand mix right with new EVP
Extensive research means the medicines giant can project a collaborative and innovative brand across a range of hard-to-fill roles.
Direct Line shows that together we’re stronger
The insurance group’s campaign showcases the power of individuals in ensuring the success of its brands.
Saffery boosts its profile through personal stories
The accounting firm shows its human side to stand out in a competitive market.
Hogan Lovells unifies global brand with a local feel
The law firm engages offices around the world with relaunched brand.
Lidl employees share their passion for challenge
The supermarket’s campaign shows a different side to workers and the collective ambition of the business.
HMRC pinpoints its purpose with values research
Working with Universum, HMRC has revealed what employees appreciate and how it can bridge that gap moving forward.
NAVEX converts contractors to commitment
A campaign to build a strong employee base in a competitive market has exceeded expectations.
Stibo wins hearts and minds with global brand
The data company has revitalised its international employer brand in just four weeks with impressive results
KraftHeinz gets the mix just right
After a merger, the food and beverage giant needed to clarify its brand and culture, so undertook an ambitious global campaign.
The Met Office puts the world in candidates’ hands
Its ‘world-changing work’ campaign not only met application targets, it increased pride in the brand.
LEGO Group builds insights through targeted research
The company developed a framework that informed a successful refresh of its Just Imagine employer brand.
N Family Club nurtures an inspiring new employer brand
The childcare provider now stands out to candidates, with a healthy future pipeline of talent in a competitive market.
Primark’s retail revolution. Deploying a people-first employer brand.
Champion of the hight street, Primark’s employer brand attracts the talent to drive its growth agenda.
bp stands with employees in changing the face of energy
Radical changes to its employer brand show the human side of the business.
Nisbets cooks up a tasty employer brand refresh
The catering supplier is enjoying substantial increases in interest thanks to new brand guidelines and assets that truly reflect its culture.
Pandora’s sparkling new brand hits the spot
‘Craft the incredible’ brings colleague stories to the forefront across multiple channels and geographies.
The LEGO Group builds up brand values brick by brick
The much-loved consumer brand invites employees and potential recruits into a world of possibilities.
RWE gives new employer brand the green light
The global energy company revitalises its employer brand internally and externally, with impressive results.
Dunelm makes candidates feel at home
The home retailer dusts down a new employer value proposition and careers site to drive awareness and applications.
Novo Nordisk injects a new perspective on obesity
The pharmaceutical giant challenges employees’ and candidates’ perceptions to support its wider purpose.
BBC shifts the spotlight to employer brand
The organisation builds a picture of what it’s like to work behind the scenes at an iconic employer.
Circle Health Group brings candidates and employees to life
A dynamic new employer brand shows how colleagues ‘resist the ordinary’.
Every little helps when it comes to Tesco’s tech credentials
The retailer shows candidates the role of technology in driving its success, helping it stand out in a tough market.
Alshaya Group campaign breaks new ground in Saudi Arabia
The business showcases the exciting possibilities of a career in retail through employees’ eyes.
Adidas races towards the best quality candidates
Showing the faces behind the products, alongside the innovative heritage of the sports brand, is proving to be a winner.
Screwfix crafts a dynamic new employer brand
After overhauling its consumer image, Screwfix worked with ThirtyThree to hone its employer brand to focus on the skills and personalities of its people.
Haleon employer branding work with Havas People triumphs
In 2023 this Havas People campaign for GSK spin-off company Haleon won for International Employer Brand and made the shortlist for Use of Research and Insight in Employer Branding.
Diageo’s employer brand improved with user-centric careers site
Diageo worked with Comprend to improve its website for users, particularly early careers applicants, in this campaign shortlisted in the 2023 Employer Brand – International category.
Sanofi’s new employer brand is winning favour
Sanofi and Symphony Talent used extensive research to develop a new brand, shortlisted for the Employer Brand – International category.
AND-E, the best insurance company you’d never heard of
AND-E worked with BrandPointZero to raise awarness of its Employer Brand in the UK, articulating its purpose, vision and mission, and earning a place on the 2023 shortlist.
Refreshing SAP’s EVP
Havas People helped SAP refresh its EVP while adapting to local needs, winning it a place on the 2023 International Employer Brand shortlist.
Defence Equipment & Support’s people underpin new employer brand
Stafford Long worked with their client Defence Equipment & Support (DE&S) on this employer brand launch, which included films and animations, and put the people working on a wide range of exciting projects – and their ambitions – centre-stage.
PizzaExpress serves up a tasty employer brand campaign
Working with ThirtyThree, PizzaExpress created a vibrant employer brand showcasing how people are empowered to express themselves at work.
AB InBev dreams big with inclusive employer brand
Drinks giant AB InBev partners with MSL to develop a more inclusive employer brand and generate thousands of applications from a more diverse audience.
Fidelity creates an employer brand with feeling
SMRS and Fidelity International developed new ‘Feel Fidelity’ branding to attract and retain talent in global markets.