About the campaign

In 2020, GSK decided to spin off its consumer healthcare division and create a new brand. This was the challenge for Havas People: to build an employer brand for a company that technically did not exist. It was also a unique opportunity to develop and define a brand shaped by the wants and needs of employees.

The campaign started with a discovery phase with stakeholders. This included an online community; aspirational interviews with leaders; an external survey of global professionals; a study of Gen Z motivations; workshops and knowledge-sharing sessions.

The company was named as Haleon in February 2022 and Havas set about creating The Haleon Experience, a blueprint for the intended lived colleague experience. This included an ‘experience playbook’, video training modules and a launch communications guide. There were internal and external launch events with ready-made social assets. New joiners receive onboarding ‘animations’ to show they have just started.

The launch was successful both internally and externally, with an impressive number of #HelloHaleon posts by colleagues on social channels and almost tens of thousands of visits to its careers site.