Provident’s employee insights campaign, created with Blackbridge, helped it improve the experience of its customer service representatives.
Here are all the campaigns currently available on the archive that were shortlisted in this category.
In 2023 this Havas People campaign for GSK spin-off company Haleon won for International Employer Brand and made the shortlist for Use of Research and Insight in Employer Branding.
With complex departments and skill sets, IBM worked with Pink Squid to gain a deep understanding of its EVP, allowing it to be tailored for each audience.
Detailed interviews and focus groups ensured this entry secured a place on the shortlist in the Use of Research and Insight in Employer Branding category.
Kingfisher’s tough-talking conversation series, developed with ThirtyThree, provided insights into both minority – and majority – groups.
Drinks giant AB InBev partners with MSL to develop a more inclusive employer brand and generate thousands of applications from a more diverse audience.
SMRS and Fidelity International developed new ‘Feel Fidelity’ branding to attract and retain talent in global markets.