The ‘unicorn’ software company brings everyone together through quizzes, advocacy and a new careers site.
Use of Research and Insight in Employer Branding
Here are all the campaigns currently available on the archive that were shortlisted in this category.
BD’s global employer brand shows the power of the possible
Cielo embarks on extensive research and gains senior leader buy-in to power up a new EVP.
TUI’s global employer brand flies high
The travel and leisure experience company turns to employees to deliver a passionate new EVP and reinvigorate its brand after the pandemic.
bp powers up its new employer brand
bp reinvigorates its in-house recruitment and branding functions with great results.
PepsiCo adds fizz to its female hiring strategy
The global FMCG company tailors its employer brand to women through comprehensive research and targeting.
Flutter UK&I bets on better engagement through events
The gaming company unites employees through activities that help them understand its values and behaviours.
Provident praised for insights in employer branding
Provident’s employee insights campaign, created with Blackbridge, helped it improve the experience of its customer service representatives.
Haleon employer branding work with Havas People triumphs
In 2023 this Havas People campaign for GSK spin-off company Haleon won for International Employer Brand and made the shortlist for Use of Research and Insight in Employer Branding.
Understanding the EVP across different teams at IBM
With complex departments and skill sets, IBM worked with Pink Squid to gain a deep understanding of its EVP, allowing it to be tailored for each audience.
Detail drives new talent acquisition strategy at Sanofi
Detailed interviews and focus groups ensured this entry secured a place on the shortlist in the Use of Research and Insight in Employer Branding category.
Kingfisher gets employees talking with DEI campaign
Kingfisher’s tough-talking conversation series, developed with ThirtyThree, provided insights into both minority – and majority – groups.
AB InBev dreams big with inclusive employer brand
Drinks giant AB InBev partners with MSL to develop a more inclusive employer brand and generate thousands of applications from a more diverse audience.
Fidelity creates an employer brand with feeling
SMRS and Fidelity International developed new ‘Feel Fidelity’ branding to attract and retain talent in global markets.