Royal Mail Group attracted a new generation of apprentices with a creative campaign by ThirtyThree that won 2023’s Use of Social.
Use of Social
Here are all the campaigns currently available on the archive that were shortlisted in this category.
TikTok campaign combats misconceptions of life at Mars
Mars worked with Havas People to use social media to build awareness of the world leading FMCG group’s working culture.
You, Unlimited – Civil Service Fast Stream crafts influential campaign
This TMP Worldwide campaign for Civil Service Fast Stream harnessed the power of social media influencers to attract a diverse group of graduates to its scheme.
Lloyds Banking Group urges students to be kind to themselves
Lloyds Banking Group challenged students’ misconceptions about working for a bank by demonstrating how the banking group prioritises people’s wellbeing.
Social campaign showcases diversity of life at Knight Frank
The Wiser and Knight Frank campaign utilised Instagram and LinkedIn to celebrate its diverse talent, resulting in an increase in clicks through to its careers site.
Unlocked Graduates video campaign opens up opportunities
SMRS collaborated with Unlocked on this powerful campaign, which urges graduates to make their career count.