EY creates Internship of the Future with virtual reality journey

Shortlisted for the Digital Experience for Early Talent, Innovation and Use of Technology categories in 2023, Cappfinity's VR experience for interns paid off for EY.
The EY Internship of the Future - with Cappfinity
The EY Internship of the Future - with Cappfinity

About the campaign

EY realised that the key to unlocking future innovation lay in a new approach to entry-level recruitment. The company had seen a 95% growth in tech consulting roles and needed to fill 20% more graduate vacancies and improve gender diversity, following a fall in applications post-Covid.

The EY Internship of the Future was designed as the first virtual reality programme for interns, offering something unlike anything else in the market. The intern followed a five-week journey using their own headset, from an initial client meeting with an explanation of the challenge, culminating in a ‘pitch’ to senior EY stakeholders, having learnt, planned, and prepared their solution in a purpose-built VR setting. Interns could also explore the virtual EY world, including a VR learning cinema where they could play games and a ‘wellbeing island’ for meditation and reflection. The way this was presented was designed to communicate EY’s culture in a fun and inclusive way that resonated with early talent but also showcased the firm’s values.

All interns completed the entire five-week programme, and 92% said their understanding of EY improved. The offering has improved diversity, with 68.4% of interns female. Many interns reported better understanding of client projects and business needs and 83% felt their communication skills had improved. Perception of EY improved for more than nine in 10, and 83% described the company as ‘tech-centric’. There are now plans to expand the VR internship with school leavers.