About the campaign

Miele X wanted to develop a website that not only managed applications and delivered relevant information, but also built an emotional connection with the visitor. It wanted to showcase digital expertise with a human side, articulate the diversity of the organisation and allow candidates to picture themselves working there. It needed to do this across a range of roles from content manager to senior HR officer, ensuring all content was available with a single click, and integrate seamlessly with Miele X’s applicant tracking system, Personio.

The new site is based on a headless single page application, with super-fast downloading time and an 86% mobile performance score. Its performance has been rated as 98% on desktop browsers, 88% for mobile accessibility, and 100% for mobile best practice and search engine optimisation. There are nine unique candidate journeys designed to convert the audience into applicants, and these can be added to as new areas of expertise are launched. Each main section of the website has a ‘hero’ film that showcases employee stories and the Miele X culture.

Since the launch, there has been a huge increase in applications and a massive increase in page views. Time spent on the website has gone up by 36%, and the company has achieved a significant jump in hires.