FORDLiive campaign recognised for creative use of tech

Ford of Europe collaborated with Havas People to produce its FORDLiive gamified dealer learning campaign, shortlisted in 2023 in the Creative Idea and Use of Technology categories.

Year: 2023
Achievement/category: Shortlisted in Creative Idea and Use of Technology
Client: Ford
Agency: Havas People
Industry: Engineering and manufacturing

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About the campaign

In accordance with the client’s wishes, information cannot be shared about this internal dealer learning campaign.