About the campaign
One of AXA’s four pillars is that employees should grow their potential. There are 120,000 staff around the business, so this pillar is deeply rooted in internal mobility. Technology has made this easier, but the idea of progression within the business caused concern among some employees because they feared their managers would not support it. MOVE is aimed at enabling employee mobility through an easy-to-use internal job board featuring thousands of roles available at AXA.
To launch MOVE, Havas People created a series of films for AXA. The first showcased the platform, while the second focused on the career story of the project’s main sponsor, group head of talent and learning Amanda Vaughan. A final film saw Amanda discussing the group’s wider range of career opportunities. Havas People also shot a series of testimonials showing that AXA teammates support each other to move forward within the business.
Alongside the films, it produced a guide for managers outlining how to discuss internal mobility with their teams, and how they could help to make moves happen. Internal mobility was also promoted externally through blogs and interviews on AXA’s careers site. Social templates featuring ‘Movers’ were made available so people could share on LinkedIn. MOVE has also been adopted by a number of AXA entities. Since the launch in September 2021, there have been 363,000 visits to the MOVE platform, 10,700 employee sign-ups, 5,200 opportunities published and almost 3,000 applications made.