As the gateway to Diageo, the Global careers site plays a crucial role in the candidate journey. Creating a seamless, audience-centric user experience has enabled Diageo to present useful careers content that engages and supports candidates from the get-go. Clear site navigation helps candidates find consumable content, employee stories bring roles and culture to life, and a newly streamlined job search functionality helps increase quality job applications.

Working closely with agency partner, Comprend, Diageo conducted external research and competitor analysis to understand audience trends and best practice. They interviewed internal stakeholders to ensure market contribution and alignment. They worked with designers and UX specialists to ensure a best-in-class user experience, using data and insights to enhance site performance, user journeys and conversions into ATS applications.

The result is a premium candidate experience with audiences at the very heart. Responsive web design, well-defined content ‘zones’ to support easy reading, a reconfigured navigation and best-in-class job search functionality all work together to drive conversion across the site. The site also features storytelling components, integration of video and personalised content, with business area pages surfacing the latest live roles and stories in each category. The employer brand and EVP are leveraged and prominent throughout. Career messages, photography and film of Diageo employees from across the business, truly lift the lid on #LifeAtDiageo. From its people and brands, different locations and sites, to shining a light on Diageo’s inclusive culture and diverse careers offering, the careers site is an integral part of the candidate journey, helping to convert quality applications for Diageo opportunities worldwide.

Website: https://www.diageo.com/en/careers