Inclusive conversations form part of a successful EDI strategy at Veolia

"What not to say" videos were part of a successful EDI campaign for Veolia, created by Pink Squid, and recognised in the 2023 shortlist.
Inclusion Strategy - Veolia with Pink Squid
Inclusion Strategy - Veolia with Pink Squid

Year: 2023
Achievement/category: Shortlisted in Equality, Diversity and Inclusion
Client: Veolia
Agency: Pink Squid
Industry: Energy and utilities


About the campaign

Veolia is a leading resource management company providing water, waste and energy services. Almost nine in 10 (87%) of its workforce identifies as male, and the company wanted to change that through an ambitious inclusion strategy to attract people from all walks of life and backgrounds.

It carried out more than 60 focus groups to consult with colleagues on what would help create more inclusive conversations. The inclusion strategy focused on five core priorities, each sponsored by a member of the executive committee: attraction and selection; awareness and upskilling; customers; development and communication. Inclusion Week communications helped to launch the strategy, with story videos showing a range of perspectives and experiences. A video series discussing ‘what not to say’ covered important topics around Black History Month and International Women’s Day.

Since the inclusion strategy launched, the demographics of Veolia’s workforce have changed with marked improvements in the numbers of women at all levels – particularly on the frontline. There were also significant improvements in ethnic minority representation and a more than three-fold increase in colleagues openly identifying as LGBT+.