About the campaign

Ripple, the leader in enterprise-grade crypto solutions, wanted to attract top engineering talent in Toronto to help build crypto solutions for a world without economic borders. After two pandemic-fueled years of mostly virtual events for candidates, Ripple decided to activate during one of Canada’s largest in-person tech events (Collision). The activation aimed to create a VIP event with a puzzle-solving contest and a $20,000 prize.

The Decode/Code Challenge invited attendees to decode a custom signature language to help solve cryptic puzzles. The custom language and artwork were created by Bryan Espiritu, a Toronto artist and founder of Toronto streetwear brand Legends League. The collaboration garnered local buzz and the resulting artwork added energy to the event space. The event, held at Toronto’s Hotel X, was Ripple branded from top to bottom with custom art installations. Ripple CEO Brad Garlinghouse announced the challenge to guests.

Through the event itself and coverage via an integrated media plan, Ripple received masses of registrations for the contest, and there were tens of thousands of engagements across social media. A huge pool of email addresses was captured for the recruitment team, which could then be used to create a pipeline for 50 open engineering roles.