Ripple Effect and huge coding challenge in Toronto by Blu Ivy

Blu Ivy Group creates Decode/Code challenge for tech firm Ripple, one of the largest in-person recruitment events since the pandemic.
Ripple Effect x DecodeCode Challenge Events & Experiential 2
Ripple Effect x Decode/Code Challenge - Ripple with Blu Ivy Group

Year: 2023
Achievement/category: Winner in Events and Experiential
Client: Ripple
Agency: Blu Ivy Group
Industry: Tech

About the campaign

Ripple, the leader in enterprise-grade crypto solutions, wanted to attract top engineering talent in Toronto to help build crypto solutions for a world without economic borders. After two pandemic-fueled years of mostly virtual events for candidates, Ripple decided to activate during one of Canada’s largest in-person tech events (Collision). The activation aimed to create a VIP event with a puzzle-solving contest and a $20,000 prize.

The Decode/Code Challenge invited attendees to decode a custom signature language to help solve cryptic puzzles. The custom language and artwork were created by Bryan Espiritu, a Toronto artist and founder of Toronto streetwear brand Legends League. The collaboration garnered local buzz and the resulting artwork added energy to the event space. The event, held at Toronto’s Hotel X, was Ripple branded from top to bottom with custom art installations. Ripple CEO Brad Garlinghouse announced the challenge to guests.

Through the event itself and coverage via an integrated media plan, Ripple received masses of registrations for the contest, and there were tens of thousands of engagements across social media. A huge pool of email addresses was captured for the recruitment team, which could then be used to create a pipeline for 50 open engineering roles.

Judges’ comments

Our panel said there was no doubt the response will elevate Ripple up the ladder of tech employers, commending the way it transformed the idea of a hackathon into a more fun, engaging experience. With over 1000 leads generated against 50 roles, our judges said this work was hugely effective.