About the campaign
EY’s talent acquisition (TA) team had been going through a transformation and needed to expand and evolve its team. It decided to sponsor RecFest, the biggest talent acquisition event in the recruitment industry, with a stage dedicated to “Excellence in TA”. This would be a space where up and coming TA leaders could discuss their experiences, many of them for the first time ever. It was crucial to ensure that speakers felt supported and safe to stand up and share their experiences.
Some of the inspiring talks included “Harnessing empowerment from experiencing the unexpected” and “Dyslexia my superpower”. Broadcaster Reggie Yates talked about transferable skills and provided a DJ set on the Excellence in TA stage, which helped to build positive brand recognition for EY. Attendees could also hear talks from senior diversity and inclusion leaders, ways to adapt their sourcing models in the current labour market, and how to recruit across a global TA team.
The Excellence in TA stage was described as being akin to a TEDX stage where practitioners could share their stories, and attracted more than 4,500 reactions on LinkedIn. More than 1,000 TA professionals joined the Excellence in TA community, which continues to offer practitioners the chance to collaborate and be inspired.