HelloFresh Licence to Hire scheme creates appetising candidate experience

The In-House team at HelloFresh embarked on a Licence to Hire programme for employees leading to a place on the 2023 shortlist for candidate experience.
Candidate Experience 4.0 - HelloFresh

Year: 2023
Achievement/category: Shortlisted in Candidate Experience
Client: HelloFresh
Agency: In-house
Industry: Retail

About the campaign

HelloFresh is a global tech company that delivers delicious meals. In 2022 alone, its Candidate Experience Specialist (CES) team coordinated over 6,000 job interviews, each one booked with a personal touch and achieving a 79% favourable candidate score. It divides this team into technical, commercial and executive recruitment specialists and the aim is to provide a personal point of contact at every stage for candidates, recruiters and other stakeholders.

Candidates receive personalised content to keep them engaged and to help them learn more about the company until they join. The process includes an introduction interview, a take-home testing stage where they fulfil role-based tasks, an interview with a technical hiring manager and then a final interview with senior stakeholders.

Two hundred HelloFresh employees have now completed their Licence to Hire training and the company is on track to have all employees go through the programme. The Licence to Hire programme has helped tech teams build their pool of interviews and reduce the time to hire.

Using Starred, the company can gain an overall candidate experience score, gather feedback and get a Net Promoter Score on each stage of the process. There is a favourable rating of +75 for overall candidate experience, one of the best in the industry.