Showing career opportunities at three government agencies is a challenge, but intensive research has helped to build a consistent story.
Penna is an award-winning creative advertising agency and people management business. We work with clients across all kinds of sectors, from retailers and global banks to government agencies. We help them define their employer brand – what they stand for, what they offer, what makes them special to the people who work for them. With a rich portfolio of services and an exceptional track record of working in partnership with the public and private sector, we’re never happier than when we’re helping clients find, excite and secure the very best talent.
Say hello to an impactful campaign for the Met Police
Despite a challenging reputation, a relationships-focused approach won over a vital audience of candidates.
Cafcass opens up through children’s stories
A video showcases the vital work of the organisation through human experiences.
Intelligence Services shows the surprising side to government agency work
Penna’s campaign for MI5, MI6 and GCHQ aimed to dispel preconceptions and convey a real employee experience.
MI5 spies the benefits of a more diverse candidate pool
MI5’s campaign with Penna focuses on changing perceptions, increasing the number of applicants from ethnic minorities, female candidates and people with disabilities.





