The company shifted from skills-driven to mindset-driven by creating a series of candidate personas.
KPMG
KPMG gets personal with a diverse pool of candidates
The consulting firm reached out to new audiences with meaningful in-person experiences.
KPMG imagines a thriving future for graduates
The consulting company’s year-round campaign is quick to respond and engage with key audiences.
KPMG shows its human side
The ‘Come as you are’ campaign reassures candidates they can excel personally and professionally at the firm.
KPMG graduates engage with Future Me campaign
Mentor programme and video campaign gained KPMG and Pink Squid a spot in the Graduate Campaign category in 2023.