An immersive event at the Science Museum inspired young people to consider career paths in sustainability.
2026 finalists
Skyscanner shows staff they’re the Real Deal
The travel company wanted to capture and reflect its vibrant working culture through intensive research and confident branding.
Mitchells & Butlers adds a new learning star to its roster
Building on the success of learning platform Mable, Tams helps employees understand the benefits of career development at the hospitality chain.
Frasers takes a bold approach with Find the Fearless campaign
Stories from real employees show that career progress in retail is fast-paced for those who are willing to take on the challenge.
KFC Europe’s START program shows the value of refugees
The campaign featured employees who are also refugees, drawing an emotional response that encouraged support and donations.
Ministry of Justice locks in the perfect match with new tool
The Match Me Tool showed candidates the range of roles available in the prison service, and which opportunities might be most suitable.
Aegon takes the boredom out of onboarding
The life insurance company wanted to broaden its pool of applicants while enhancing the joining experience, through process reimagination and manager training.
Hogan Lovells gets personal with This is Me campaign
These raw and powerful stories of law firm staff were told through thoughtful cinematic direction and artistry.
Aegon steals the show with heist game assessment
The insurer took a radically different approach to contact centre recruitment, building positive brand association while streamlining hiring processes.
Campaign shows a bright future at Lloyds Banking Group
Don’t Wake Up To Dull broke away from traditional corporate recruitment campaigns with a concept based around Monday mornings.
SCS JV brings engineering to life, brick by brick
A custom-built tunnel boring machine made from Lego inspired school pupils, teachers and parents to consider a career in engineering.
Nordeus ups its employer brand game with site refresh
The mobile games company gave candidates a more approachable experience and applicants are better informed.
In-house brand experts power up the Sanofi Feeling at pharma giant
The company built a Center of Excellence that delivered global consistency and drove brand performance.
Fostering South West campaign brings children closer to home
The message needed to bust misconceptions about who can foster, and led to a significant increase in enquiries.
Day in the life format wins early careers candidates over for Hogan Lovells
In a competitive market, the law firm came up with an always-on, constantly evolving brand campaign that showed candidates the real picture.
Knight Frank puts real estate careers on the map
A social-first, influencer-backed campaign drew in Gen Z candidates to design their dream property.
Global NGO’s campaign shows there is Work Worth Doing
The NGO undertook an impactful first employer branding campaign thanks to deep research and insight.
bp empowers women through wide-ranging campaign
The energy company spoke to female leaders about their challenges, fuelling an impactful call for change.
Green Flag targets candidates on the road
Through roadside advertising and targeted activation, the It’s Miles Better campaign generated a high number of quality applications.
Army Reserve brings the balance to life
Best of Both Worlds is a high-energy campaign showing how life as a Reservist fits with and amplifies civilian careers.