Alex is an award-winning recruitment marketing and employer brand professional, with over 20 years’ experience working on the ad agency side and more recently in-house, within Boots and now JLR. Alex believes that employer brand is critical to bringing to life what it’s really like to work at an organisation, showcasing the culture and encouraging employees to be true brand advocates by telling and sharing their stories. At JLR, Alex manages a small team in the UK, connecting with the wider global HR teams to promote Life at JLR via social media, recruitment marketing digital activities, employee advocacy and more.