The RAD Awards 2025 shortlist
After a rigorous judging process which featured both remote and in-person sessions, the shortlist for the RAD Awards 2025 is finally here!
Thank you to everyone who took the time to enter and congratulations to those shortlisted. It’s a real achievement just to get this far!
A big thank you also to our fantastic team of judges for giving up their time to assess every piece of work.
To read more information about the shortlisted campaigns, go to the Archive.
Apprentice and School Leaver Attraction
Campaign: CyberFirst Girls Competition
Client: CyberFirst
Agency: Stafford Long
Campaign: EY Apprentice Attraction
Client: EY
Agency: Radancy
Campaign: GEN: M&S
Client: Marks and Spencer
Agency: ThirtyThree
Campaign: Find Your Force Series
Client: Royal Air Force
Agency: Not Going To Uni and Content Marketing Pod
Campaign: Bright Stars Scholarship
Client: Specsavers
Agency: ThirtyThree
Candidate Experience
Campaign: Dishoom Candidate Experience
Client: Dishoom
Agency: In-house
Campaign: Experienced Hire Preboarding
Client: EY
Agency: In-house
Campaign: Project Sunflower
Client: Indeed
Agency: Worldspan
Campaign: Public Sector Resourcing
Client: PSR
Agency: AMS
Campaign: RDT Recruitment
Client: RDT
Agency: In-house
Campaign: Redefining Candidate Experience: Siemens Strengths-Based Revolution
Client: Siemens
Agency: Strengthscope
Creative Idea
Sponsored by ![]()
Campaign: Seeing Things Differently
Client: BT
Agency: Powered by Humans
Campaign: Heartbit Challenge
Client: Deloitte Brazil
Agency: makelove Brazil
Campaign: #NoBull
Client: Gaucho
Agency: WeLove9am
Campaign: Hack to Sleep: Tech Community Wellness Initiative
Client: Innovecs
Agency: In-house
Campaign: Real Not Perfect: Showing the Real Faces of the Tech Industry
Client: Intellias
Agency: In-house
Campaign: Gamified Office Tour
Client: King
Agency: Wiser
Campaign: Values Launch
Client: Merlin Entertainments
Agency: Ph.Creative
Campaign: The Life Jacket
Client: R;pple
Agency: Havas People
Employee Engagement
Sponsored by ![]()
Campaign: Project Ignite: Cornerstone Spark Metaverse
Client: Cornerstone
Agency: BrandPointZero (A PZ Group company)
Campaign: Performance mo ‘yan, DASURV mo ‘yan! (It’s Your Performance, You Deserve It!)
Client: JTI Philippines
Agency: Workbean
Campaign: Suicide Prevention and Mental Health Awareness Campaign
Client: NHS University Hospitals of Derby and Burton
Agency: TMP Worldwide
Campaign: Influencer Community
Client: Sanofi
Agency: Pink Squid
Campaign: Seeing the Unseen and Hearing the Unheard
Client: The Stepstone Group
Agency: Chatter Communications
Employer Brand - International
Sponsored by 
Campaign: Blipping the Narrative
Client: Blip
Agency: Chatter Communications
Campaign: Define your Future
Client: Hogan Lovells
Agency: sb.inc
Campaign: Growing Greatness Globally
Client: Kraft Heinz
Agency: Wiser
Campaign: OLX International Employer Brand
Client: OLX
Agency: Tonic
Campaign: Reckitt International Employer Brand
Client: Reckitt
Agency: Emperor
Campaign: All Kinds of Data Minds
Client: Stibo Systems
Agency: Coreworkers Denmark
Employer Brand - National
Sponsored by ![]()
Campaign: Moments That Matter, Make Us
Client: Active Care Group
Agency: Electric Circus
Campaign: We Are What We Craft
Client: Costa
Agency: Pink Squid
Campaign: Direct Line Employer Brand
Client: Direct Line Group
Agency: TMP Worldwide
Campaign: Share Our Spirit, Shape Your Future
Client: Irish Distillers
Agency: Atomic
Campaign: You’re Lidl Like Us
Client: Lidl
Agency: Pink Squid
Campaign: This is World-changing Work
Client: Met Office
Agency: That Little Agency (A PZ Group company)
Campaign: Potential Meets Personal
Client: Saffery
Agency: TheTruthWorks
Employer Branding - Research, Insight and Strategy
Sponsored by ![]()
Campaign: HMRC Employer Brand
Client: HMRC
Agency: Universum
Campaign: Navex
Client: Navex
Agency: Wiser
Campaign: Novartis EVP
Client: Novartis
Agency: Symphony Talent
Campaign: Significance
Client: Sellafield
Agency: MHP Group
Campaign: Global Employer Brand Research and Development
Client: STMicroelectronics
Agency: Ph.Creative
Campaign: Consistency Guidebook
Client: The Intelligence Services
Agency: Penna
Campaign: The LEGO Group EB Research, Insight and Strategy
Client: The LEGO Group
Agency: SMRS
Employer Website
Campaign: Clarks Jobs
Client: Clarks
Agency: That Little Agency (A PZ Group company)
Campaign: A Unique Candidate Experience on Diageo.com
Client: Diageo
Agency: IDX
Campaign: Find Your Happy Place
Client: Dunelm
Agency: Blackbridge Communications
Campaign: M&S Employer Website
Client: Marks and Spencer
Agency: ThirtyThree
Campaign: Royal Navy Website
Client: Royal Navy
Agency: Great State
Campaign: Delivery Drivers Microsite and Careers Website Development
Client: Yodel
Agency: SMRS
Equity, Diversity and Inclusion
Sponsored by 
Campaign: Early Careers
Client: A&O Shearman
Agency: ThirtyThree
Campaign: Service Leavers 23/24
Client: Babcock
Agency: Manpower Group Talent Solutions
Campaign: This Is Your BBC
Client: BBC
Agency: Wiser
Campaign: Project Sunflower
Client: Indeed
Agency: Worldspan
Campaign: Hello To
Client: Metropolitan Police
Agency: Penna
Campaign: 50+ Talent
Client: Veolia
Agency: Pink Squid
Events and Experiential
Campaign: V60 Award Event
Client: Boston Consulting Group
Agency: BeemFlights
Campaign: Heartbit Challenge
Client: Deloitte Brazil
Agency: makelove Brazil
Campaign: Adventure Awaits on Campus
Client: EY
Agency: Campus Industries
Campaign: You Belong Here – Personal Brand Day
Client: KPMG
Agency: Pink Squid
Campaign: Values Launch
Client: Merlin Entertainments
Agency: Ph.Creative
Graduate and Early Careers Attraction
Sponsored by ![]()
Campaign: Early Careers
Client: A&O Shearman
Agency: ThirtyThree
Campaign: Heartbit Challenge
Client: Deloitte Brazil
Agency: makelove Brazil
Campaign: JLR Graduate and Early Careers Attraction
Client: JLR
Agency: Tonic
Campaign: Human Connection
Client: KPMG
Agency: Pink Squid
Campaign: Imagine What’s Next
Client: Lloyds Banking Group
Agency: Blackbridge Communications
Campaign: GEN: M&S
Client: Marks and Spencer
Agency: ThirtyThree
Campaign: Where Better Begins
Client: Sky
Agency: Wiser
Campaign: Surprise Yourself
Client: The Intelligence Services
Agency: Penna
Campaign: It’s Not For You
Client: Unlocked
Agency: Pink Squid
In-house Employer Brand Team of the Year
Sponsored by ![]()
Campaign: bp’s Global Talent Attraction Team
Team: bp
Campaign: BT’s In-house Employer Brand Team
Team: BT
Campaign: Building An Employer Brand Where There is Room For All
Team: IHG Hotels & Resorts
Campaign: Turning Passion Into Purpose
Team: London South Bank University
Campaign: Building an Employer Brand From Within
Team: Siemens
Campaign: Just Imagine, a Year with the LEGO Employer Brand Team
Team: The LEGO Group
Innovation
Campaign: Project Ignite: Cornerstone Spark Metaverse
Client: Cornerstone
Agency: BrandPointZero (A PZ Group company)
Campaign: IKEA on Roblox: The Co-worker Game
Client: IKEA
Agency: Mother London
Campaign: Project Sunflower
Client: Indeed
Agency: Worldspan
Campaign: Hacking Our New Employer Value Proposition Using Design Thinking
Client: Miele X
Agency: That Little Agency (A PZ Group company)
Integrated Campaign
Sponsored by ![]()
Campaign: This Is Your BBC
Client: BBC
Agency: Wiser
Campaign: bp Retail
Client: bp
Agency: Symphony Talent
Campaign: Customer Fulfilment Centre Campaign
Client: Coles
Agency: Havas People
Campaign: We Are What We Craft
Client: Costa
Agency: Pink Squid
Campaign: The Van-Do Attitude
Client: DPD
Agency: Creed Comms
Campaign: easyJet Integrated Campaign
Client: easyJet
Agency: Tonic
Campaign: Adventure Awaits
Client: EY
Agency: Campus Industries
Campaign: Hello To
Client: Metropolitan Police
Agency: Penna
Single Use of Video
Campaign: Be Their Voice
Client: Cafcass
Agency: Penna
Campaign: No Holding Back
Client: CGI
Agency: LEAP Create
Campaign: Customer Fulfilment Centre Campaign
Client: Coles
Agency: Havas People
Campaign: Employer Brand Video
Client: Direct Line Group
Agency: TMP Worldwide
Campaign: Cynthia’s Story
Client: GSK, Rajan Malhotra & Bieneosa Ebite
Agency: Casual Films
Campaign: Love: Everyday
Client: Jewish Care
Agency: WeLove9am
Campaign: Linklaters Solicitor Apprenticeship: The Future Starts Now
Client: Linklaters
Agency: Sata Studios
Campaign: The Heart of the House
Client: Soho House
Agency: Wiser
Use of Social
Campaign: ‘Always On’ LinkedIn and Facebook Content Retainer
Client: Church & Dwight
Agency: Ph.Creative
Campaign: Social Success in Hospitality
Client: IHG
Agency: 33Seconds
Campaign: Making The World Playful
Client: King
Agency: Wiser
Campaign: Family Matters
Client: Lloyds Banking Group
Agency: Blackbridge Communications
Campaign: #LifeAtPrimark
Client: Primark
Agency: Radancy
Campaign: British Army Use of Social
Client: British Army
Agency: Tonic
Campaign: Influencer Amplification Campaign
Client: VCA
Agency: Ph.Creative + Whaler
Use of Technology
Sponsored by ![]()
Campaign: Onboarding Uncomplicated
Client: Alvarez and Marsal
Agency: CA3 and Eli Onboarding
Campaign: Talent Acquisition Cloud
Client: Arm
Agency: Radancy
Campaign: Speedbird-Z
Client: British Airways
Agency: Connectr
Campaign: EE – Work That Works For You
Client: BT
Agency: Crunch Media
Campaign: BK Hub
Client: Burger King
Agency: Oak Engage
Campaign: Uber Ads: Revolutionising Recruitment Marketing with Gamified Tech
Client: Uber
Agency: In-house
Video Campaign
Campaign: HER
Client: BT
Agency: In-house
Campaign: No Holding Back
Client: CGI
Agency: LEAP Create
Campaign: JLR Video Campaign
Client: JLR
Agency: Tonic
Campaign: You’re Lidl Like Us
Client: Lidl
Agency: Pink Squid
Campaign: Find Your Force Series
Client: Royal Air Force
Agency: Not Going To Uni and Content Marketing Pod
Campaign: Our Journey Offshore
Client: RWE
Agency: Havas People
Campaign: LIVE: Behind the Bricks
Client: The LEGO Group
Agency: SMRS
Visual Craft
Sponsored by ![]()
Campaign: The Graduate Scene
Client: Baker McKenzie
Agency: Blackbridge Communications
Campaign: TVP Warehouse Recruiting
Client: Maersk
Agency: TMP Worldwide
Campaign: Values Launch
Client: Merlin Entertainments
Agency: Ph.Creative
Campaign: Staff Violence and Aggression Prevention Campaign
Client: NHS University Hospitals of Derby and Burton
Agency: TMP Worldwide
Campaign: The Life Jacket
Client: R;pple
Agency: Havas People
Campaign: Write the Next Chapter
Client: The National Trust
Agency: ThirtyThree