The RAD Awards 2025 shortlist

After a rigorous judging process which featured both remote and in-person sessions, the shortlist for the RAD Awards 2025 is finally here!

Thank you to everyone who took the time to enter and congratulations to those shortlisted. It’s a real achievement just to get this far!

A big thank you also to our fantastic team of judges for giving up their time to assess every piece of work.

To read more information about the shortlisted campaigns, go to the Archive.

Apprentice and School Leaver Attraction

Campaign: CyberFirst Girls Competition
Client: CyberFirst
Agency: Stafford Long

Campaign: EY Apprentice Attraction
Client: EY
Agency: Radancy

Campaign: GEN: M&S
Client: Marks and Spencer
Agency: ThirtyThree

Campaign: Find Your Force Series
Client: Royal Air Force
Agency: Not Going To Uni and Content Marketing Pod

Campaign: Bright Stars Scholarship
Client: Specsavers
Agency: ThirtyThree

Candidate Experience

Campaign: Dishoom Candidate Experience
Client: Dishoom
Agency: In-house

Campaign: Experienced Hire Preboarding
Client: EY
Agency: In-house

Campaign: Project Sunflower
Client: Indeed
Agency: Worldspan

Campaign: Public Sector Resourcing
Client: PSR
Agency: AMS

Campaign: RDT Recruitment
Client: RDT
Agency: In-house

Campaign: Redefining Candidate Experience: Siemens Strengths-Based Revolution
Client: Siemens
Agency: Strengthscope

Creative Idea

Sponsored by Indeed-logo-800

Campaign: Seeing Things Differently
Client: BT
Agency: Powered by Humans

Campaign: Heartbit Challenge
Client: Deloitte Brazil
Agency: makelove Brazil

Campaign: #NoBull
Client: Gaucho
Agency: WeLove9am

Campaign: Hack to Sleep: Tech Community Wellness Initiative
Client: Innovecs
Agency: In-house

Campaign: Real Not Perfect: Showing the Real Faces of the Tech Industry
Client: Intellias
Agency: In-house

Campaign: Gamified Office Tour
Client: King
Agency: Wiser

Campaign: Values Launch
Client: Merlin Entertainments
Agency: Ph.Creative

Campaign: The Life Jacket
Client: R;pple
Agency: Havas People

Employee Engagement

Sponsored by Talent.com sponsor logo

Campaign: Project Ignite: Cornerstone Spark Metaverse
Client: Cornerstone
Agency: BrandPointZero (A PZ Group company)

Campaign: Performance mo ‘yan, DASURV mo ‘yan! (It’s Your Performance, You Deserve It!)
Client: JTI Philippines
Agency: Workbean

Campaign: Suicide Prevention and Mental Health Awareness Campaign
Client: NHS University Hospitals of Derby and Burton
Agency: TMP Worldwide

Campaign: Influencer Community
Client: Sanofi
Agency: Pink Squid

Campaign: Seeing the Unseen and Hearing the Unheard
Client: The Stepstone Group
Agency: Chatter Communications

Employer Brand - International

Sponsored by

Campaign: Blipping the Narrative
Client: Blip
Agency: Chatter Communications

Campaign: Define your Future
Client: Hogan Lovells
Agency: sb.inc

Campaign: Growing Greatness Globally
Client: Kraft Heinz
Agency: Wiser

Campaign: OLX International Employer Brand
Client: OLX
Agency: Tonic

Campaign: Reckitt International Employer Brand
Client: Reckitt
Agency: Emperor

Campaign: All Kinds of Data Minds
Client: Stibo Systems
Agency: Coreworkers Denmark

Employer Brand - National

Sponsored by  Glassdoor-logo-800

Campaign: Moments That Matter, Make Us
Client: Active Care Group
Agency: Electric Circus

Campaign: We Are What We Craft
Client: Costa
Agency: Pink Squid

Campaign: Direct Line Employer Brand
Client: Direct Line Group
Agency: TMP Worldwide

Campaign: Share Our Spirit, Shape Your Future
Client: Irish Distillers
Agency: Atomic

Campaign: You’re Lidl Like Us
Client: Lidl
Agency: Pink Squid

Campaign: This is World-changing Work
Client: Met Office
Agency: That Little Agency (A PZ Group company)

Campaign: Potential Meets Personal
Client: Saffery
Agency: TheTruthWorks

Employer Branding - Research, Insight and Strategy

Sponsored by CV-Library sponsor logo

Campaign: HMRC Employer Brand
Client: HMRC
Agency: Universum

Campaign: Navex
Client: Navex
Agency: Wiser

Campaign: Novartis EVP
Client: Novartis
Agency: Symphony Talent

Campaign: Significance
Client: Sellafield
Agency: MHP Group

Campaign: Global Employer Brand Research and Development
Client: STMicroelectronics
Agency: Ph.Creative

Campaign: Consistency Guidebook
Client: The Intelligence Services
Agency: Penna

Campaign: The LEGO Group EB Research, Insight and Strategy
Client: The LEGO Group
Agency: SMRS

Employer Website

Campaign: Clarks Jobs
Client: Clarks
Agency: That Little Agency (A PZ Group company)

Campaign: A Unique Candidate Experience on Diageo.com
Client: Diageo
Agency: IDX

Campaign: Find Your Happy Place
Client: Dunelm
Agency: Blackbridge Communications

Campaign: M&S Employer Website
Client: Marks and Spencer
Agency: ThirtyThree

Campaign: Royal Navy Website
Client: Royal Navy
Agency: Great State

Campaign: Delivery Drivers Microsite and Careers Website Development
Client: Yodel
Agency: SMRS

Equity, Diversity and Inclusion

Sponsored by myGwork sponsor logo

Campaign: Early Careers
Client: A&O Shearman
Agency: ThirtyThree

Campaign: Service Leavers 23/24
Client: Babcock
Agency: Manpower Group Talent Solutions

Campaign: This Is Your BBC
Client: BBC
Agency: Wiser

Campaign: Project Sunflower
Client: Indeed
Agency: Worldspan

Campaign: Hello To
Client: Metropolitan Police
Agency: Penna

Campaign: 50+ Talent
Client: Veolia
Agency: Pink Squid

Events and Experiential

Campaign: V60 Award Event
Client: Boston Consulting Group
Agency: BeemFlights

Campaign: Heartbit Challenge
Client: Deloitte Brazil
Agency: makelove Brazil

Campaign: Adventure Awaits on Campus
Client: EY
Agency: Campus Industries

Campaign: You Belong Here – Personal Brand Day
Client: KPMG
Agency: Pink Squid

Campaign: Values Launch
Client: Merlin Entertainments
Agency: Ph.Creative

Graduate and Early Careers Attraction

Sponsored by  LinkedIn sponsor logo

Campaign: Early Careers
Client: A&O Shearman
Agency: ThirtyThree

Campaign: Heartbit Challenge
Client: Deloitte Brazil
Agency: makelove Brazil

Campaign: JLR Graduate and Early Careers Attraction
Client: JLR
Agency: Tonic

Campaign: Human Connection
Client: KPMG
Agency: Pink Squid

Campaign: Imagine What’s Next
Client: Lloyds Banking Group
Agency: Blackbridge Communications

Campaign: GEN: M&S
Client: Marks and Spencer
Agency: ThirtyThree

Campaign: Where Better Begins
Client: Sky
Agency: Wiser

Campaign: Surprise Yourself
Client: The Intelligence Services
Agency: Penna

Campaign: It’s Not For You
Client: Unlocked
Agency: Pink Squid

In-house Employer Brand Team of the Year

Sponsored by WeLove9am sponsor logo

Campaign: bp’s Global Talent Attraction Team
Team: bp

Campaign: BT’s In-house Employer Brand Team
Team: BT

Campaign: Building An Employer Brand Where There is Room For All
Team: IHG Hotels & Resorts

Campaign: Turning Passion Into Purpose
Team: London South Bank University

Campaign: Building an Employer Brand From Within
Team: Siemens

Campaign: Just Imagine, a Year with the LEGO Employer Brand Team
Team: The LEGO Group

Innovation

Campaign: Project Ignite: Cornerstone Spark Metaverse
Client: Cornerstone
Agency: BrandPointZero (A PZ Group company)

Campaign: IKEA on Roblox: The Co-worker Game
Client: IKEA
Agency: Mother London

Campaign: Project Sunflower
Client: Indeed
Agency: Worldspan

Campaign: Hacking Our New Employer Value Proposition Using Design Thinking
Client: Miele X
Agency: That Little Agency (A PZ Group company)

Integrated Campaign

Sponsored by Totaljobs-logo-800

Campaign: This Is Your BBC
Client: BBC
Agency: Wiser

Campaign: bp Retail
Client: bp
Agency: Symphony Talent

Campaign: Customer Fulfilment Centre Campaign
Client: Coles
Agency: Havas People

Campaign: We Are What We Craft
Client: Costa
Agency: Pink Squid

Campaign: The Van-Do Attitude
Client: DPD
Agency: Creed Comms

Campaign: easyJet Integrated Campaign
Client: easyJet
Agency: Tonic

Campaign: Adventure Awaits
Client: EY
Agency: Campus Industries

Campaign: Hello To
Client: Metropolitan Police
Agency: Penna

Single Use of Video

Campaign: Be Their Voice
Client: Cafcass
Agency: Penna

Campaign: No Holding Back
Client: CGI
Agency: LEAP Create

Campaign: Customer Fulfilment Centre Campaign
Client: Coles
Agency: Havas People

Campaign: Employer Brand Video
Client: Direct Line Group
Agency: TMP Worldwide

Campaign: Cynthia’s Story
Client: GSK, Rajan Malhotra & Bieneosa Ebite
Agency: Casual Films

Campaign: Love: Everyday
Client: Jewish Care
Agency: WeLove9am

Campaign: Linklaters Solicitor Apprenticeship: The Future Starts Now
Client: Linklaters
Agency: Sata Studios

Campaign: The Heart of the House
Client: Soho House
Agency: Wiser

Use of Social

Campaign: ‘Always On’ LinkedIn and Facebook Content Retainer
Client: Church & Dwight
Agency: Ph.Creative

Campaign: Social Success in Hospitality
Client: IHG
Agency: 33Seconds

Campaign: Making The World Playful
Client: King
Agency: Wiser

Campaign: Family Matters
Client: Lloyds Banking Group
Agency: Blackbridge Communications

Campaign: #LifeAtPrimark
Client: Primark
Agency: Radancy

Campaign: British Army Use of Social
Client: British Army
Agency: Tonic

Campaign: Influencer Amplification Campaign
Client: VCA
Agency: Ph.Creative + Whaler

Use of Technology

Sponsored by Gaia-SR-logo-800

Campaign: Onboarding Uncomplicated
Client: Alvarez and Marsal
Agency: CA3 and Eli Onboarding

Campaign: Talent Acquisition Cloud
Client: Arm
Agency: Radancy

Campaign: Speedbird-Z
Client: British Airways
Agency: Connectr

Campaign: EE – Work That Works For You
Client: BT
Agency: Crunch Media

Campaign: BK Hub
Client: Burger King
Agency: Oak Engage

Campaign: Uber Ads: Revolutionising Recruitment Marketing with Gamified Tech
Client: Uber
Agency: In-house

Video Campaign

Campaign: HER
Client: BT
Agency: In-house

Campaign: No Holding Back
Client: CGI
Agency: LEAP Create

Campaign: JLR Video Campaign
Client: JLR
Agency: Tonic

Campaign: You’re Lidl Like Us
Client: Lidl
Agency: Pink Squid

Campaign: Find Your Force Series
Client: Royal Air Force
Agency: Not Going To Uni and Content Marketing Pod

Campaign: Our Journey Offshore
Client: RWE
Agency: Havas People

Campaign: LIVE: Behind the Bricks
Client: The LEGO Group
Agency: SMRS

Visual Craft

Sponsored by Wisdom-logo-800

Campaign: The Graduate Scene
Client: Baker McKenzie
Agency: Blackbridge Communications

Campaign: TVP Warehouse Recruiting
Client: Maersk
Agency: TMP Worldwide

Campaign: Values Launch
Client: Merlin Entertainments
Agency: Ph.Creative

Campaign: Staff Violence and Aggression Prevention Campaign
Client: NHS University Hospitals of Derby and Burton
Agency: TMP Worldwide

Campaign: The Life Jacket
Client: R;pple
Agency: Havas People

Campaign: Write the Next Chapter
Client: The National Trust
Agency: ThirtyThree