The RAD Awards 2026 shortlist

After a rigorous judging process which featured both remote and in-person sessions, the shortlist for the RAD Awards 2026 is finally here!

Chair of Judges Danni Brace, Havas People, commented “The entries this year have been a real reminder of the resilience and creativity within our industry. In a challenging market, it’s great to see such bold thinking and craft on display. The judges had some tough choices to make, so congratulations to all the finalists on a fantastic achievement!”.

RADS Director, Richard Andrews, said “This year we were overwhelmed to receive the highest number of entries in the RADS’ 36 year history! It’s a testament to how committed our industry is to raising the profile of the outstanding work coming out of the employer branding and people communications space. A big thank you to everyone who took the time to enter!”.

Thank you to everyone who took the time to enter and congratulations to those shortlisted!

A big thank you also to our fantastic team of judges for giving up their time to assess every piece of work.

Apprentice and School Leaver Attraction

Campaign: Aerospace Engineering Virtual Work Experience
Client: Airbus
Agency: Springpod

Campaign: Original Innovators
Client: BT Group
Agency: Blackbridge Communications

Campaign: Green Careers Live
Client: Environment Agency
Agency: TMPW

Campaign: Apprentice Oasis
Client: EY
Agency: Radancy

Campaign: SCS JV Apprentice and School Leaver Attraction
Client: SCS JV
Agency: WeLove9am

Campaign: Bright Stars
Client: Specsavers
Agency: ThirtyThree

Candidate Experience

Sponsored by CV-Library

Campaign: Re-imagining Delivery, Brand and Experience
Client: Aegon
Agency: In-house

Campaign: Field Engineers
Client: BT Group
Agency: In-house

Campaign: Humanising Hiring
Client: BT Group
Agency: Sapia.ai

Campaign: Pathways to Whopper-tunity
Client: Burger King UK
Agency: A2H Solutions

Campaign: IHG Candidate Experience
Client: IHG
Agency: In-house

Campaign: A Creative and Inclusive Candidate Experience
Client: RMBI Care Co.
Agency: In-house

Campaign: Intelligence Officers
Client: Secret Intelligence Service (MI6)
Agency: Penna, an LHH brand

Campaign: Sunnie
Client: TUI
Agency: Stafford Long, an LHH brand

Creative Idea

Sponsored by Indeed

Campaign: Stopping the Heist
Client: Aegon
Agency: TMPW

Campaign: Optometrists Anonymous
Client: Asda
Agency: Chatter Communications

Campaign: Everyday Extraordinary
Client: Civil Nuclear Constabulary
Agency: Penna, an LHH brand

Campaign: Top Tourneo
Client: Ford
Agency: Havas People

Campaign: The Art of Keeping You Safe
Client: Nando’s
Agency: TMPW

Campaign: SCS JV Creative Idea
Client: SCS JV
Agency: WeLove9am

Campaign: The Resisters
Client: Veeam
Agency: Havas People

Employee Engagement

Sponsored by Talent.com

Campaign: A Window Into DNV’s Culture
Client: DNV
Agency: Wiser

Campaign: The Data Vault Escape Room
Client: Lloyds Banking Group
Agency: FourthWall

Campaign: McD Connect
Client: McDonald’s
Agency: MSL

Campaign: Tams X Mable
Client: Mitchells & Butlers
Agency: Blackbridge Communications

Campaign: The Sanofi feeling
Client: Sanofi
Agency: Pink Squid

Campaign: uRefer
Client: Uber
Agency: Pink Squid

Campaign: The Right to Care Safely
Client: University Hospitals of Derby and Burton
Agency: TMPW

Campaign: Veeam Culture and Values
Client: Veeam
Agency: Havas People

Employer Brand - International

Sponsored by EY

Campaign: Uniting a Global Workforce in a Virtual World
Client: Cornerstone
Agency: BrandPointZero (a PointZeroGroup company)

Campaign: You’re at the Heart of it
Client: DNV
Agency: CA3, Blackbridge, ThirtyThree and Wiser

Campaign: Netflix Employer Brand
Client: Netflix
Agency: Symphony Talent

Campaign: Our Way
Client: Primark
Agency: Radancy

Campaign: The Real Deal
Client: Skyscanner
Agency: Blackbridge Communications

Campaign: Your Work Days Are Brighter Here
Client: Workday
Agency: Atomic

Employer Brand - National

Sponsored by Glassdoor

Campaign: Co-op Colleague Promise
Client: Co-op
Agency: VCCP

Campaign: Currys Employer Brand – National
Client: Currys
Agency: Tonic

Campaign: easyJet Employer Brand – National
Client: easyJet
Agency: Tonic

Campaign: Success is Personal
Client: EDF
Agency: Pink Squid

Campaign: Powered by People
Client: Flogas
Agency: CA3

Campaign: Finding The Fearless
Client: Frasers Group
Agency: Wiser

Campaign: We Make the Star
Client: Heineken Ireland
Agency: Atomic

Campaign: Faster Forward
Client: Lloyds Banking Group
Agency: Wolff Olins

Employer Branding - Research, Insight and Strategy

Sponsored by LinkedIn

Campaign: Making bp Work for Women
Client: bp
Agency: Symphony Talent

Campaign: Success is Personal
Client: EDF
Agency: TMPW

Campaign: Global NGO Employer Brand Research, Insight and Strategy
Client: Global NGO
Agency: Tonic

Campaign: Tackling the Chef Shortage Head-on, with Heart
Client: Mitchells & Butlers
Agency: Ragdoll Research

Campaign: Nurses Need a Rebrand
Client: NHS England
Agency: TMPW

Campaign: Sanofi TVP
Client: Sanofi
Agency: Symphony Talent

Campaign: Memory Book
Client: VEG
Agency: Pink Squid

Employer Website

Campaign: Arm Careers Site
Client: Arm
Agency: Radancy

Campaign: Atlassian Williams Racing Careers Site
Client: Atlassian Williams Racing
Agency: Smart Recruiters

Campaign: Cox Careers Site
Client: Cox Enterprises
Agency: Happydance

Campaign: Diageo Careers Site
Client: Diageo
Agency: IDX

Campaign: Leeds Building Society Careers Site Re-brand
Client: Leeds Building Society
Agency: In-house

Campaign: Superpowered Careers Site
Client: National Grid
Agency: Happydance

Campaign: Nordeus Refreshed Website and Teams Page
Client: Nordeus
Agency: In-house

Campaign: Primark Careers Site
Client: Primark
Agency: Radancy

Campaign: Sanofi Careers Site
Client: Sanofi
Agency: Radancy

Campaign: The LEGO Group Careers Site
Client: The LEGO Group
Agency: SMRS

Equity, Diversity and Inclusion

Sponsored by myGwork

Campaign: Making bp Work for Women
Client: bp
Agency: Symphony Talent

Campaign: Field Engineers
Client: BT Group
Agency: In-house

Campaign: HER
Client: BT Group
Agency: In-house

Campaign: Pathways to Whopper-tunity
Client: Burger King UK
Agency: A2H Solutions

Campaign: Women in Security
Client: G4S
Agency: Creed Comms

Campaign: A.C.C.E.S. Program 2024-2025
Client: Kaufland Romania
Agency: The M Works

Campaign: START Program
Client: KFC Europe
Agency: ThirtyThree

Campaign: Respect, Representation and Recognition – ED&I at Lidl
Client: Lidl GB
Agency: In-house

Campaign: Social Mobility Day
Client: Making the Leap
Agency: BrandPointZero (a PointZeroGroup company)

Events and Experiential

Campaign: Making bp Work for Women
Client: bp
Agency: Symphony Talent

Campaign: Green Careers Live
Client: Environment Agency
Agency: TMPW

Campaign: Ebrington Plaza Opening
Client: EY
Agency: EssenceMediacom

Campaign: IHG Events and Experiential
Client: IHG
Agency: In-house

Campaign: A.C.C.E.S. Anniversary Immersive Experiences
Client: Kaufland Romania
Agency: The M Works

Campaign: The AI Trailer
Client: Lloyds Banking Group
Agency: FourthWall

Campaign: SCS JV Events and Experiential
Client: SCS JV
Agency: WeLove9am

Excellence in Craft

Campaign: Find Your Path to Helicopters
Client: Airbus
Agency: MSL

Campaign: Making bp Work for Women
Client: bp
Agency: Symphony Talent

Campaign: Adventure Awaits – Apprentice Oasis
Client: EY
Agency: Radancy

Campaign: Top Tourneo
Client: Ford
Agency: Havas People

Campaign: This is Me
Client: Hogan Lovells
Agency: sb.inc

Campaign: Principal Engineers
Client: HSBC
Agency: Casual

Campaign: Army Reserve – Best of Both Worlds
Client: The British Army (Capita)
Agency: ThirtyThree

Graduate and Early Careers Attraction

Campaign: Create our Winning Formula
Client: Atlassian Williams Racing
Agency: Wiser

Campaign: Beyond the Ordinary
Client: BDO
Agency: Radancy

Campaign: The Real Contract
Client: Clifford Chance
Agency: RD Content

Campaign: Choose Audit
Client: Higherin
Agency: In-house

Campaign: Define Your Future
Client: Hogan Lovells
Agency: sb.inc

Campaign: Build Beyond Today
Client: Knight Frank
Agency: TMPW

Campaign: Your Summer, Your Way
Client: KPMG
Agency: Pink Squid

Campaign: GEN: M&S
Client: M&S
Agency: ThirtyThree

Industry Innovation

Sponsored by Wisdom

Campaign: Stopping the Heist
Client: Aegon
Agency: TMPW

Campaign: Making bp Work for Women
Client: bp
Agency: Symphony Talent

Campaign: TalentScreen
Client: EY
Agency: In-house

Campaign: Neuroverse: Powered by Havas
Client: Havas
Agency: Havas People

Campaign: Realistic Job Preview Videos
Client: Hilti
Agency: Human Magic

Campaign: The Dream House
Client: Knight Frank
Agency: TMPW

Campaign: The AI Trailer
Client: Lloyds Banking Group
Agency: FourthWall

Campaign: The Sanofi Feeling
Client: Sanofi
Agency: Pink Squid

In-house Employer Brand Team of the Year

Sponsored by WeLove9am

Campaign: BT Group Global Employer Brand Team
Client: BT Group
Agency: In-house

Campaign: You’re at the Heart of it
Client: DNV
Agency: In-house

Campaign: IHG In-house Employer Brand Team
Client: IHG
Agency: In-house

Campaign: Kaufland Recruiting and Employer Branding Team
Client: Kaufland Romania
Agency: In-house

Campaign: Rebooting an Icon
Client: Lloyds Banking Group
Agency: In-house

Campaign: Your Experts in Superpowered
Client: National Grid
Agency: In-house

Campaign: Powering a Global Employer Brand from the Inside
Client: Sanofi
Agency: In-house

Campaign: SAP Global Employer Brand Team
Client: SAP
Agency: In-house

Campaign: Repositioning a Household Name​
Client: Siemens
Agency: In-house

Integrated Campaign

Sponsored by Totaljobs

Campaign: Building Interest in Tech
Client: Barclays
Agency: Wiser

Campaign: Making bp Work for Women
Client: bp
Agency: Symphony Talent

Campaign: Global Campaign
Client: DNV
Agency: ThirtyThree

Campaign: Open your Home. Change a Life.
Client: Fostering South West
Agency: Penna, an LHH brand

Campaign: It’s Miles Better
Client: Green Flag, DLG
Agency: Blackbridge Communications

Campaign: Choose Audit
Client: Higherin
Agency: In-house

Campaign: Every Job Makes the Stay
Client: Hilton
Agency: Shaker Recruitment Marketing, TBWA/CHIAT/DAY

Campaign: Ignite your Potential and Employer Brand
Client: Sanofi
Agency: Radancy

Single Use of Video

Campaign: Optometrists Anonymous
Client: Asda
Agency: Chatter Communications

Campaign: Tomorrow Can’t Wait
Client: BAT
Agency: Tonic

Campaign: Learning and Development
Client: Currys
Agency: Tonic

Campaign: A New Life Starts Today
Client: Gloucestershire Hospitals NHS Foundation Trust
Agency: SBW

Campaign: Welcome To Our World
Client: Life Time
Agency: ThirtyThree

Campaign: Tams X Mable
Client: Mitchells & Butlers
Agency: Blackbridge Communications

Campaign: The Art of Keeping you Safe
Client: Nando’s
Agency: TMPW

Campaign: This is Nursing
Client: NHS England
Agency: TMPW

Campaign: One Infantry – Would you Go for it?
Client: The British Army (Capita)
Agency: ThirtyThree

Use of Social

Campaign: A World Without Accountants
Client: ACCA
Agency: Blackbridge Communications

Campaign: The Creator Club
Client: Barclays
Agency: In-house

Campaign: Original Innovators
Client: BT Group
Agency: Blackbridge Communications

Campaign: AnsweRED Podcast
Client: CD PROJEKT RED
Agency: In-house

Campaign: Grow Like Nowhere Else
Client: Civil Service Fast Stream
Agency: TMPW

Campaign: Comcast
Client: Comcast
Agency: Wiser

Campaign: Currys Use of Social
Client: Currys
Agency: Tonic

Campaign: Driving Engagement and Employment Through Social Storytelling
Client: IHG
Agency: 33Seconds

Campaign: The Dream House
Client: Knight Frank
Agency: TMPW

Campaign: Old Horse, New Tricks
Client: Lloyds Banking Group
Agency: In-house

Use of Technology

Sponsored by Gaia

Campaign: EE Flexi App
Client: BT Group
Agency: In-house

Campaign: Your Career Compass
Client: EY
Agency: In-house

Campaign: Match Me Tool
Client: Ministry of Justice
Agency: TMPW

Campaign: Redefining the Candidate Journey Through Video
Client: Sainsbury’s
Agency: Entroxy & Cappfinity

Campaign: Wisdom Use of Technology
Client: Wisdom
Agency: In-house

Video Campaign

Campaign: The Cases That Made Me
Client: A&O Shearman
Agency: ThirtyThree

Campaign: A World Without Accountants
Client: ACCA
Agency: Blackbridge Communications

Campaign: Optometrists Anonymous
Client: Asda
Agency: Chatter Communications

Campaign: Original Innovators
Client: BT Group
Agency: Blackbridge Communications

Campaign: AnsweRED Podcast
Client: CD PROJEKT RED
Agency: In-house

Campaign: A Day in the Life (With a Difference)
Client: Costa Coffee
Agency: Pink Squid

Campaign: Stories that Define Us
Client: Hogan Lovells
Agency: sb.inc

Campaign: Room to Grow: Real Stories of Career Growth at IHG
Client: IHG
Agency: 33Seconds

Campaign: Welcome To Our World
Client: Life Time
Agency: ThirtyThree

Campaign: Don’t Wake Up To Dull
Client: Lloyds Banking Group
Agency: EveryFriday

Campaign: Ignite your Potential
Client: Sanofi
Agency: Radancy

Campaign: SCB EVP Campaign
Client: Standard Chartered
Agency: Symphony Talent