The RAD Awards 2026 shortlist
After a rigorous judging process which featured both remote and in-person sessions, the shortlist for the RAD Awards 2026 is finally here!
Chair of Judges Danni Brace, Havas People, commented “The entries this year have been a real reminder of the resilience and creativity within our industry. In a challenging market, it’s great to see such bold thinking and craft on display. The judges had some tough choices to make, so congratulations to all the finalists on a fantastic achievement!”.
RADS Director, Richard Andrews, said “This year we were overwhelmed to receive the highest number of entries in the RADS’ 36 year history! It’s a testament to how committed our industry is to raising the profile of the outstanding work coming out of the employer branding and people communications space. A big thank you to everyone who took the time to enter!”.
Thank you to everyone who took the time to enter and congratulations to those shortlisted!
A big thank you also to our fantastic team of judges for giving up their time to assess every piece of work.
Apprentice and School Leaver Attraction
Campaign: Aerospace Engineering Virtual Work Experience
Client: Airbus
Agency: Springpod
Campaign: Original Innovators
Client: BT Group
Agency: Blackbridge Communications
Campaign: Green Careers Live
Client: Environment Agency
Agency: TMPW
Campaign: Apprentice Oasis
Client: EY
Agency: Radancy
Campaign: SCS JV Apprentice and School Leaver Attraction
Client: SCS JV
Agency: WeLove9am
Campaign: Bright Stars
Client: Specsavers
Agency: ThirtyThree
Candidate Experience
Sponsored by CV-Library
Campaign: Re-imagining Delivery, Brand and Experience
Client: Aegon
Agency: In-house
Campaign: Field Engineers
Client: BT Group
Agency: In-house
Campaign: Humanising Hiring
Client: BT Group
Agency: Sapia.ai
Campaign: Pathways to Whopper-tunity
Client: Burger King UK
Agency: A2H Solutions
Campaign: IHG Candidate Experience
Client: IHG
Agency: In-house
Campaign: A Creative and Inclusive Candidate Experience
Client: RMBI Care Co.
Agency: In-house
Campaign: Intelligence Officers
Client: Secret Intelligence Service (MI6)
Agency: Penna, an LHH brand
Campaign: Sunnie
Client: TUI
Agency: Stafford Long, an LHH brand
Creative Idea
Sponsored by Indeed
Campaign: Stopping the Heist
Client: Aegon
Agency: TMPW
Campaign: Optometrists Anonymous
Client: Asda
Agency: Chatter Communications
Campaign: Everyday Extraordinary
Client: Civil Nuclear Constabulary
Agency: Penna, an LHH brand
Campaign: Top Tourneo
Client: Ford
Agency: Havas People
Campaign: The Art of Keeping You Safe
Client: Nando’s
Agency: TMPW
Campaign: SCS JV Creative Idea
Client: SCS JV
Agency: WeLove9am
Campaign: The Resisters
Client: Veeam
Agency: Havas People
Employee Engagement
Sponsored by Talent.com
Campaign: A Window Into DNV’s Culture
Client: DNV
Agency: Wiser
Campaign: The Data Vault Escape Room
Client: Lloyds Banking Group
Agency: FourthWall
Campaign: McD Connect
Client: McDonald’s
Agency: MSL
Campaign: Tams X Mable
Client: Mitchells & Butlers
Agency: Blackbridge Communications
Campaign: The Sanofi feeling
Client: Sanofi
Agency: Pink Squid
Campaign: uRefer
Client: Uber
Agency: Pink Squid
Campaign: The Right to Care Safely
Client: University Hospitals of Derby and Burton
Agency: TMPW
Campaign: Veeam Culture and Values
Client: Veeam
Agency: Havas People
Employer Brand - International
Sponsored by EY
Campaign: Uniting a Global Workforce in a Virtual World
Client: Cornerstone
Agency: BrandPointZero (a PointZeroGroup company)
Campaign: You’re at the Heart of it
Client: DNV
Agency: CA3, Blackbridge, ThirtyThree and Wiser
Campaign: Netflix Employer Brand
Client: Netflix
Agency: Symphony Talent
Campaign: Our Way
Client: Primark
Agency: Radancy
Campaign: The Real Deal
Client: Skyscanner
Agency: Blackbridge Communications
Campaign: Your Work Days Are Brighter Here
Client: Workday
Agency: Atomic
Employer Brand - National
Sponsored by Glassdoor
Campaign: Co-op Colleague Promise
Client: Co-op
Agency: VCCP
Campaign: Currys Employer Brand – National
Client: Currys
Agency: Tonic
Campaign: easyJet Employer Brand – National
Client: easyJet
Agency: Tonic
Campaign: Success is Personal
Client: EDF
Agency: Pink Squid
Campaign: Powered by People
Client: Flogas
Agency: CA3
Campaign: Finding The Fearless
Client: Frasers Group
Agency: Wiser
Campaign: We Make the Star
Client: Heineken Ireland
Agency: Atomic
Campaign: Faster Forward
Client: Lloyds Banking Group
Agency: Wolff Olins
Employer Branding - Research, Insight and Strategy
Sponsored by LinkedIn
Campaign: Making bp Work for Women
Client: bp
Agency: Symphony Talent
Campaign: Success is Personal
Client: EDF
Agency: TMPW
Campaign: Global NGO Employer Brand Research, Insight and Strategy
Client: Global NGO
Agency: Tonic
Campaign: Tackling the Chef Shortage Head-on, with Heart
Client: Mitchells & Butlers
Agency: Ragdoll Research
Campaign: Nurses Need a Rebrand
Client: NHS England
Agency: TMPW
Campaign: Sanofi TVP
Client: Sanofi
Agency: Symphony Talent
Campaign: Memory Book
Client: VEG
Agency: Pink Squid
Employer Website
Campaign: Arm Careers Site
Client: Arm
Agency: Radancy
Campaign: Atlassian Williams Racing Careers Site
Client: Atlassian Williams Racing
Agency: Smart Recruiters
Campaign: Cox Careers Site
Client: Cox Enterprises
Agency: Happydance
Campaign: Diageo Careers Site
Client: Diageo
Agency: IDX
Campaign: Leeds Building Society Careers Site Re-brand
Client: Leeds Building Society
Agency: In-house
Campaign: Superpowered Careers Site
Client: National Grid
Agency: Happydance
Campaign: Nordeus Refreshed Website and Teams Page
Client: Nordeus
Agency: In-house
Campaign: Primark Careers Site
Client: Primark
Agency: Radancy
Campaign: Sanofi Careers Site
Client: Sanofi
Agency: Radancy
Campaign: The LEGO Group Careers Site
Client: The LEGO Group
Agency: SMRS
Equity, Diversity and Inclusion
Sponsored by myGwork
Campaign: Making bp Work for Women
Client: bp
Agency: Symphony Talent
Campaign: Field Engineers
Client: BT Group
Agency: In-house
Campaign: HER
Client: BT Group
Agency: In-house
Campaign: Pathways to Whopper-tunity
Client: Burger King UK
Agency: A2H Solutions
Campaign: Women in Security
Client: G4S
Agency: Creed Comms
Campaign: A.C.C.E.S. Program 2024-2025
Client: Kaufland Romania
Agency: The M Works
Campaign: START Program
Client: KFC Europe
Agency: ThirtyThree
Campaign: Respect, Representation and Recognition – ED&I at Lidl
Client: Lidl GB
Agency: In-house
Campaign: Social Mobility Day
Client: Making the Leap
Agency: BrandPointZero (a PointZeroGroup company)
Events and Experiential
Campaign: Making bp Work for Women
Client: bp
Agency: Symphony Talent
Campaign: Green Careers Live
Client: Environment Agency
Agency: TMPW
Campaign: Ebrington Plaza Opening
Client: EY
Agency: EssenceMediacom
Campaign: IHG Events and Experiential
Client: IHG
Agency: In-house
Campaign: A.C.C.E.S. Anniversary Immersive Experiences
Client: Kaufland Romania
Agency: The M Works
Campaign: The AI Trailer
Client: Lloyds Banking Group
Agency: FourthWall
Campaign: SCS JV Events and Experiential
Client: SCS JV
Agency: WeLove9am
Excellence in Craft
Campaign: Find Your Path to Helicopters
Client: Airbus
Agency: MSL
Campaign: Making bp Work for Women
Client: bp
Agency: Symphony Talent
Campaign: Adventure Awaits – Apprentice Oasis
Client: EY
Agency: Radancy
Campaign: Top Tourneo
Client: Ford
Agency: Havas People
Campaign: This is Me
Client: Hogan Lovells
Agency: sb.inc
Campaign: Principal Engineers
Client: HSBC
Agency: Casual
Campaign: Army Reserve – Best of Both Worlds
Client: The British Army (Capita)
Agency: ThirtyThree
Graduate and Early Careers Attraction
Campaign: Create our Winning Formula
Client: Atlassian Williams Racing
Agency: Wiser
Campaign: Beyond the Ordinary
Client: BDO
Agency: Radancy
Campaign: The Real Contract
Client: Clifford Chance
Agency: RD Content
Campaign: Choose Audit
Client: Higherin
Agency: In-house
Campaign: Define Your Future
Client: Hogan Lovells
Agency: sb.inc
Campaign: Build Beyond Today
Client: Knight Frank
Agency: TMPW
Campaign: Your Summer, Your Way
Client: KPMG
Agency: Pink Squid
Campaign: GEN: M&S
Client: M&S
Agency: ThirtyThree
Industry Innovation
Sponsored by Wisdom
Campaign: Stopping the Heist
Client: Aegon
Agency: TMPW
Campaign: Making bp Work for Women
Client: bp
Agency: Symphony Talent
Campaign: TalentScreen
Client: EY
Agency: In-house
Campaign: Neuroverse: Powered by Havas
Client: Havas
Agency: Havas People
Campaign: Realistic Job Preview Videos
Client: Hilti
Agency: Human Magic
Campaign: The Dream House
Client: Knight Frank
Agency: TMPW
Campaign: The AI Trailer
Client: Lloyds Banking Group
Agency: FourthWall
Campaign: The Sanofi Feeling
Client: Sanofi
Agency: Pink Squid
In-house Employer Brand Team of the Year
Sponsored by WeLove9am
Campaign: BT Group Global Employer Brand Team
Client: BT Group
Agency: In-house
Campaign: You’re at the Heart of it
Client: DNV
Agency: In-house
Campaign: IHG In-house Employer Brand Team
Client: IHG
Agency: In-house
Campaign: Kaufland Recruiting and Employer Branding Team
Client: Kaufland Romania
Agency: In-house
Campaign: Rebooting an Icon
Client: Lloyds Banking Group
Agency: In-house
Campaign: Your Experts in Superpowered
Client: National Grid
Agency: In-house
Campaign: Powering a Global Employer Brand from the Inside
Client: Sanofi
Agency: In-house
Campaign: SAP Global Employer Brand Team
Client: SAP
Agency: In-house
Campaign: Repositioning a Household Name
Client: Siemens
Agency: In-house
Integrated Campaign
Sponsored by Totaljobs
Campaign: Building Interest in Tech
Client: Barclays
Agency: Wiser
Campaign: Making bp Work for Women
Client: bp
Agency: Symphony Talent
Campaign: Global Campaign
Client: DNV
Agency: ThirtyThree
Campaign: Open your Home. Change a Life.
Client: Fostering South West
Agency: Penna, an LHH brand
Campaign: It’s Miles Better
Client: Green Flag, DLG
Agency: Blackbridge Communications
Campaign: Choose Audit
Client: Higherin
Agency: In-house
Campaign: Every Job Makes the Stay
Client: Hilton
Agency: Shaker Recruitment Marketing, TBWA/CHIAT/DAY
Campaign: Ignite your Potential and Employer Brand
Client: Sanofi
Agency: Radancy
Single Use of Video
Campaign: Optometrists Anonymous
Client: Asda
Agency: Chatter Communications
Campaign: Tomorrow Can’t Wait
Client: BAT
Agency: Tonic
Campaign: Learning and Development
Client: Currys
Agency: Tonic
Campaign: A New Life Starts Today
Client: Gloucestershire Hospitals NHS Foundation Trust
Agency: SBW
Campaign: Welcome To Our World
Client: Life Time
Agency: ThirtyThree
Campaign: Tams X Mable
Client: Mitchells & Butlers
Agency: Blackbridge Communications
Campaign: The Art of Keeping you Safe
Client: Nando’s
Agency: TMPW
Campaign: This is Nursing
Client: NHS England
Agency: TMPW
Campaign: One Infantry – Would you Go for it?
Client: The British Army (Capita)
Agency: ThirtyThree
Use of Social
Campaign: A World Without Accountants
Client: ACCA
Agency: Blackbridge Communications
Campaign: The Creator Club
Client: Barclays
Agency: In-house
Campaign: Original Innovators
Client: BT Group
Agency: Blackbridge Communications
Campaign: AnsweRED Podcast
Client: CD PROJEKT RED
Agency: In-house
Campaign: Grow Like Nowhere Else
Client: Civil Service Fast Stream
Agency: TMPW
Campaign: Comcast
Client: Comcast
Agency: Wiser
Campaign: Currys Use of Social
Client: Currys
Agency: Tonic
Campaign: Driving Engagement and Employment Through Social Storytelling
Client: IHG
Agency: 33Seconds
Campaign: The Dream House
Client: Knight Frank
Agency: TMPW
Campaign: Old Horse, New Tricks
Client: Lloyds Banking Group
Agency: In-house
Use of Technology
Sponsored by Gaia
Campaign: EE Flexi App
Client: BT Group
Agency: In-house
Campaign: Your Career Compass
Client: EY
Agency: In-house
Campaign: Match Me Tool
Client: Ministry of Justice
Agency: TMPW
Campaign: Redefining the Candidate Journey Through Video
Client: Sainsbury’s
Agency: Entroxy & Cappfinity
Campaign: Wisdom Use of Technology
Client: Wisdom
Agency: In-house
Video Campaign
Campaign: The Cases That Made Me
Client: A&O Shearman
Agency: ThirtyThree
Campaign: A World Without Accountants
Client: ACCA
Agency: Blackbridge Communications
Campaign: Optometrists Anonymous
Client: Asda
Agency: Chatter Communications
Campaign: Original Innovators
Client: BT Group
Agency: Blackbridge Communications
Campaign: AnsweRED Podcast
Client: CD PROJEKT RED
Agency: In-house
Campaign: A Day in the Life (With a Difference)
Client: Costa Coffee
Agency: Pink Squid
Campaign: Stories that Define Us
Client: Hogan Lovells
Agency: sb.inc
Campaign: Room to Grow: Real Stories of Career Growth at IHG
Client: IHG
Agency: 33Seconds
Campaign: Welcome To Our World
Client: Life Time
Agency: ThirtyThree
Campaign: Don’t Wake Up To Dull
Client: Lloyds Banking Group
Agency: EveryFriday
Campaign: Ignite your Potential
Client: Sanofi
Agency: Radancy
Campaign: SCB EVP Campaign
Client: Standard Chartered
Agency: Symphony Talent