The business case for agencies entering the RADS

As a recruitment marketing or employer branding agency, entering the RAD Awards isn’t just about prestige – it’s a strategic investment! Here’s why:

1. Attract new clients
Winning or being shortlisted for a RAD Award boosts your agency’s brand in front of an audience of potential clients. RADS recognition also gives you independent validation of your expertise, differentiates you from competitors and helps you win new clients.

2. Improve client retention
Clients love being associated with award-winning work. Bagging a RAD helps you retain business and strengthens relationships.

3. Stronger client pitches
Award entries often become evergreen. Acclaimed work can be used in credentials decks and pitches.

4. Attract and retain the best talent
Talented individuals want to work at award-winning agencies, helping them acquire and retain the very best talent. Reducing turnover means fewer resources spent on hiring, onboarding and lost productivity.

5. Low investment, high ROI
The cost of entering is minimal compared to the marketing spend required for the equivalent PR. Finalists and winners gain extensive exposure to the RADS’ far-reaching audience of senior decision makers.

6. Benchmarking for efficiency
Creating an entry forces you to look at what worked, and what didn’t. It drives data-driven reflection on campaign effectiveness and helps optimise future strategies.

For agencies, the RAD Awards are not just about winning a trophy – it’s an integral part of their marketing strategy!