The business case for in-house teams entering the RADS

For in-house employer brand or talent attraction teams, entering the RAD Awards is more than just recognition – it’s a smart business investment that supports broader HR, talent and financial goals! Here’s why:

1. Enhance employee engagement across the organisation
External accolades showcase strategic, joined-up thinking across HR, marketing, and comms. This creates enhanced engagement with internal campaigns, EVP launches or DEI initiatives.

2. Benchmarking for efficiency
Preparing an award submission forces critical reflection: What worked? What didn’t? Where did we get ROI? It encourages data-driven improvements in messaging, media, and targeting.

3. Raise the profile of your team within your organisation
Recognition at a respected awards ceremony like the RADS elevates the profile of the employer branding or talent acquisition team internally. It positions the team as strategic contributors, not just service providers, and strengthens the case for further resourcing and investment.

4. Attract and retain the best talent to your teams
Talented individuals want to work at award-winning companies, ensuring you acquire and retain the very best talent. Independent accolades boost employee morale and pride, which helps keep employees engaged. Reducing turnover means fewer resources spent on hiring, onboarding and lost productivity.

5. Low investment, high ROI
The cost of entering is minimal compared to the marketing spend required for the equivalent PR.

For in-house teams, recognition from the RAD Awards is a smart, strategic way to prove impact, justify investment, and drive results – all while boosting your brand inside and out.