The RAD Awards 2025 winners have been announced!
After a rigorous judging process which featured both remote and in-person sessions, the winners of the RAD Awards 2025 are finally here!
Thank you to everyone who took the time to enter and congratulations to the winners!
All winners are determined independently by our fantastic team of judges. Huge thanks to them for giving up their time to assess every piece of work.
To read more information about the winning campaigns, go to the Archive.
Work of the Year
Campaign: The Life Jacket
Client: R;pple
Agency: Havas People
More info
Apprenticeship and School Leaver Attraction
Campaign: CyberFirst Girls Competition
Client: CyberFirst (GCHQ)
Agency: Stafford Long
More info
Candidate Experience
Campaign: Project Sunflower
Client: Indeed
Agency: Worldspan
More info
Creative Idea
sponsored by Indeed
Campaign: The Life Jacket
Client: R;pple
Agency: Havas People
More info
Highly Commended
Campaign: #NoBull
Client: Gaucho
Agency: WeLove9am
More info
Employee Engagement
sponsored by Talent.com
Campaign: Influencer Community
Client: Sanofi
Agency: Pink Squid
More info
Employer Brand – International
sponsored by EY
Campaign: Growing Greatness Globally
Client: Kraft Heinz
Agency: Wiser
More info
Employer Brand – National
sponsored by Glassdoor
Campaign: This is World-changing Work
Client: Met Office
Agency: That Little Agency (A PZ Group company)
More info
Employer Branding – Research, Insight and Strategy
sponsored by CV-Library
Campaign: The LEGO Group EB Research, Insight and Strategy
Client: The LEGO Group
Agency: SMRS
More info
Employer Website
Campaign: Find Your Happy Place
Client: Dunelm
Agency: Blackbridge Communications
More info
Highly Commended
Campaign: Royal Navy Website
Client: Royal Navy
Agency: Great State
More info
Equity, Diversity and Inclusion
sponsored by myGwork
Campaign: Service Leavers 23/24
Client: Babcock
Agency: Manpower Group Talent Solutions
More info
Events and Experiential
Campaign: You Belong Here – Personal Brand Day
Client: KPMG
Agency: Pink Squid
More info
Graduate and Early Careers Attraction
sponsored by LinkedIn
Campaign: Early Careers
Client: A&O Shearman
Agency: ThirtyThree
More info
In-house Employer Brand Team of the Year
sponsored by WeLove9am
Campaign: Just Imagine, a Year with the LEGO Employer Brand Team
Client: The LEGO Group
Agency: In-house
More info
Innovation
Campaign: Project Ignite: Cornerstone Spark Metaverse
Client: Cornerstone
Agency: BrandPointZero (A PZ Group company)
More info
Highly Commended
Campaign: IKEA on Roblox: The Co-worker Game
Client: IKEA
Agency: Mother London
More info
Integrated Campaign
sponsored by Totaljobs
Campaign: easyJet Integrated Campaign
Client: easyJet
Agency: Tonic
More info
Single Use of Video
Campaign: The Heart of the House
Client: Soho House
Agency: Wiser
More info
Use of Social
Campaign: Making The World Playful
Client: King
Agency: Wiser
More info
Use of Technology
sponsored by Gaia
Campaign: Speedbird-Z
Client: British Airways
Agency: Connectr
More info
Video Campaign
Campaign: Our Journey Offshore
Client: RWE
Agency: Havas People
More info
Visual Craft
sponsored by Wisdom
Campaign: Write the Next Chapter
Client: The National Trust
Agency: ThirtyThree
More info