The RAD Awards 2026 winners have been announced!
The 36th annual RAD Awards took place on 29 January 2026 in the glamorous Great Room at the Grosvenor House Hotel on London’s exclusive Park Lane.
Director of the RAD Awards, Richard Andrews said: “This year we were overwhelmed to receive the highest number of entries in the RADS’ 36 year history! It’s a testament to how committed our industry is to raising the profile of the outstanding work coming out of the employer branding and people communications space. A big thank you to everyone who took the time to enter and congratulations to our winners!”.
Chair of Judges 2026, Danni Brace said: “Every submission represents hours of thinking, collaboration and belief in the power of great ideas. From the first brief to the final submission, the dedication behind this work is something to be proud of.“.
All winners are determined independently by our fantastic team of judges over a series of remote and in-person judging sessions. Huge thanks to them for giving up their time to assess every piece of work.
Work of the Year
Campaign: SCS JV Creative Idea
Client: SCS JV
Agency: WeLove9am
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Apprenticeship and School Leaver Attraction
Campaign: Green Careers Live
Client: Environment Agency
Agency: TMPW
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Candidate Experience
sponsored by CV-Library
Campaign: Re-imagining Delivery, Brand and Experience
Client: Aegon
Agency: In-house
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Creative Idea
sponsored by Indeed
Campaign: SCS JV Creative Idea
Client: SCS JV
Agency: WeLove9am
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Employee Engagement
sponsored by Talent.com
Campaign: Tams X Mable
Client: Mitchells & Butlers
Agency: Blackbridge Communications
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Employer Brand – International
sponsored by EY
Campaign: The Real Deal
Client: Skyscanner
Agency: Blackbridge Communications
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Employer Brand – National
sponsored by Glassdoor
Campaign: Finding The Fearless
Client: Frasers Group
Agency: Wiser
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Employer Branding – Research, Insight and Strategy
sponsored by LinkedIn
Campaign: Global NGO Employer Brand Research, Insight and Strategy
Client: Global NGO
Agency: Tonic
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Employer Website
Campaign: Nordeus Refreshed Website and Teams Page
Client: Nordeus
Agency: In-house
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Equity, Diversity and Inclusion
sponsored by myGwork
Campaign: START Program
Client: KFC Europe
Agency: ThirtyThree
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Highly commended
Campaign: Making bp Work for Women
Client: bp
Agency: The Studio at Symphony Talent
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Events and Experiential
Campaign: Green Careers Live
Client: Environment Agency
Agency: TMPW
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Excellence in Craft
Campaign: This is Me
Client: Hogan Lovells
Agency: sb.inc
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Highly commended
Campaign: Army Reserve – Best of Both Worlds
Client: The British Army (Capita)
Agency: ThirtyThree
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Graduate and Early Careers Attraction
Campaign: Define Your Future
Client: Hogan Lovells
Agency: sb.inc
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Industry Innovation
sponsored by Wisdom
Campaign: Stopping the Heist
Client: Aegon
Agency: TMPW
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In-house Employer Brand Team of the Year
sponsored by WeLove9am
Campaign: Powering a Global Employer Brand from the Inside
Client: Sanofi
Agency: In-house
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Integrated Campaign
sponsored by Totaljobs
Campaign: Open your Home. Change a Life.
Client: Fostering South West
Agency: Penna, an LHH brand
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Highly commended
Campaign: It’s Miles Better
Client: Green Flag, DLG
Agency: Blackbridge Communications
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Single Use of Video
Campaign: A New Life Starts Today
Client: Gloucestershire Hospitals NHS Foundation Trust
Agency: SBW
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Use of Social
Campaign: The Dream House
Client: Knight Frank
Agency: TMPW
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Use of Technology
sponsored by Gaia
Campaign: Match Me Tool
Client: Ministry of Justice
Agency: TMPW
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Video Campaign
Campaign: Don’t Wake Up To Dull
Client: Lloyds Banking Group
Agency: EveryFriday
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