Now approaching its 35th consecutive year, the RAD Awards champion the very best in recruitment marketing and employer branding! Agencies in partnership with their clients, as well as in-house teams, enter their most innovative and effective solutions in talent acquisition, retention and employer branding, from the past year.

The 2024 RADS took place on Thursday 25 January. Congratulations to all of our winners! You can browse the photo gallery here and you can find out more about the campaigns shortlisted in our archive.

There were 20 categories open for entries at the 2024 awards. You can view all of the categories and criteria in the entry guide.

Entries into the 2025 awards will open in July 2024.

Entries are judged by an annually updated panel of industry experts, before the finalists are revealed in late November and winners are announced in January.

The 2025 awards ceremony will take place on Thursday 30 January in the glamorous Great Room of the Grosvenor House Hotel on London’s exclusive Park Lane. The evening will consist of a drinks reception, three-course menu, celebrity entertainment, awards ceremony and after-party.

The archive

We’re in the process of updating the RAD Awards website to provide more information about the campaigns shortlisted each year.

Most of 2024‘s shortlisted campaigns have now been added, and you can also look back at the 2023 campaigns. Have a look round by using the archive tab in the header menu.

Winning a RAD or even getting shortlisted signifies that your work is of the very highest standard, elevating you above the competition and helping you win new business, retain clients and attract talent.

Clients, in-house teams and contributors to the campaigns are recognised and gain industry kudos, along with the employer branding, talent attraction and retention strategies they employ.

It secures credibility for emerging brands and validates the position of established brands.