Blip is a Portugal-based tech business and part of Flutter Entertainment. With its 15th birthday coming up, it wanted to expand from 650 people to more than 1,000 in 12 months. To do this, it needed to develop an employer value proposition and brand that would show its unique culture, attract experienced tech talent and re-engage existing employees, who had seen a lot of change in the past few years.

It worked with Chatter Communications to research what the key elements of this culture were. But rather than focus on culture alone, it looked at the way in which this culture enables its impact, effectively ‘Blipping’ the narrative. This meant its established culture did not dominate the offer, but was just one part of it alongside elements such as personal growth, tech challenges, flexibility and benefits, and innovation. The brand would show the ‘give and the get’ of working for Blip – you are given great tech challenges and an ambitious plan for the benefit of the business, and they get to work with leading tech and brands.

Visually the campaign reflected the strong EVP and was reminiscent of Portuguese ceramic tiles, and this was consistent across all platforms including social media, the careers site, a Primavera Sound experiential take-over and the International Conference of Software Engineering. At launch, colleagues stepped inside a ‘code for’ cube that showed them everything they needed to know about the new brand. Post-launch, headcount rose by 33% and Blip’s Peakon engagement score hit 8.8/10. Attrition is down, and the company’s Glassdoor rating has increased.