The message needed to bust misconceptions about who can foster, and led to a significant increase in enquiries.
Integrated Campaign
Here are all the campaigns currently available on the archive that were shortlisted in this category.
Green Flag targets candidates on the road
Through roadside advertising and targeted activation, the It’s Miles Better campaign generated a high number of quality applications.
BP injects energy into its retail employer brand
The company’s multi-channel approach has been successful across a number of global markets.
EY blends digital and real world adventures
The consulting firm embeds its successful Adventure Awaits concept into every candidate touchpoint.
Say hello to an impactful campaign for the Met Police
Despite a challenging reputation, a relationships-focused approach won over a vital audience of candidates.
BBC shifts perceptions through disability inclusion push
The broadcaster showed how disabled, deaf and neurodivergent employees thrive in their careers.
Costa brews up a better class of candidate
The coffee chain shows the pace and reality of working in one of its stores, generating high calibre applicants as a result.
DPD delivers an increase in drivers with Van-Do campaign
The delivery giant’s multi-channel campaign has boosted driver numbers and online recruitment performance.
Coles goes local with multi-channel campaign
The supermarket chain takes a direct approach to sourcing local fulfilment centre roles.
easyJet gets on board with a vibrant cabin crew campaign
Faced with a recruitment challenge after the pandemic, the airline looked to its core culture to build a successful campaign.
Lloyds Banking Group banks on digital early talent
Lloyds Banking Group aims to increase its profile as a tech employer through this integrated campaign.
Lloyds Banking Group beats big tech at its own game
Lloyds Banking Group repositions itself as an exciting employer of digital talent through an always-on approach.
Vodafone sends a signal to diverse communities
The mobile and tech company shows its commitment to inclusion through powerful visuals and messages.
Airbus takes off with STEAM recruitment strategy
The space and defence giant launched a unique product that sparked conversations about careers in the sector.
Currys gets up to speed with driver recruitment
Faced with a shortage of HGV drivers, the retailer shows a demanding job with a fun side.
ICAEW busts myths with colourful storytelling
Authentic videos showcase the variety of roles and backgrounds in accountancy, aiming to break down its boring image.
EY goes on an adventure with their early careers experience
An immersive experience that gives students a flavour of the EY brand whilst supporting them with mental health and career confidence.
Veolia: See the difference your commitment can make
Integrated campaign by Pink Squid makes all the difference for HGV driver recruitment at waste and recycling company Veolia.
Sainsbury’s Tech recruitment gets a jumpstart with TikTok
Sainsbury’s Tech teamed up with Entroxy to create this campaign including TikTok elements which made the shortlist for the Integrated Campaign award in 2023.
DHL Parcel UK campaign finds workers who Enjoy the Drive
DHL Parcel UK’s integrated campaign, created by CA3, makes 2023 shortlist for its work during the drivers shortage.
Sky aims high with virtual candidate tours
Sky’s campaign with Symphony Talent landed three shortlist spots in 2023 in the Digital Experience for Early Talent, Graduate Campaign and Integrated Campaign categories.
Skyscanner flies high with candidate attraction
Skyscanner reached out to more applicants and raised brand awareness, earning a place on the 2023 Integrated Campaign shortlist.
Cepheid goes bold with integrated attraction campaign
Cepheid builds brand awareness with Prophet through a unique mix of media and a cheeky approach to branding.