The bank used multiple platforms to reach out to hard-to-find talent, improving its reputation among tech-savvy candidates.
Lloyds Banking Group
Family Matters campaign breeds success at Lloyds Banking Group
Homely videos and real-life stories convey a compelling message for the bank, driving up views.
Lloyds Banking Group banks on digital early talent
Lloyds Banking Group aims to increase its profile as a tech employer through this integrated campaign.
Lloyds Banking Group beats big tech at its own game
Lloyds Banking Group repositions itself as an exciting employer of digital talent through an always-on approach.
Lloyds Banking Group cuts through the noise with employability advice
The bank helps students and graduates become ‘Life Ready’, not just career-ready, with engaging video and social content.
Lloyds Banking Group immerses students in a digital future
An interactive installation toured a series of UK campuses to pull in digital talent that might not have considered a bank before.
Lloyds Banking Group urges students to be kind to themselves
Lloyds Banking Group challenged students’ misconceptions about working for a bank by demonstrating how the banking group prioritises people’s wellbeing.