Showing career opportunities at three government agencies is a challenge, but intensive research has helped to build a consistent story.
Law enforcement and security
Here are all the campaigns relevant to this industry, that are available on the archive.
Say hello to an impactful campaign for the Met Police
Despite a challenging reputation, a relationships-focused approach won over a vital audience of candidates.
Royal Air Force takes off with school leavers
A partnership with Not Going To Uni has paid off in terms of candidate attraction for its early career schemes.
Intelligence Services shows the surprising side to government agency work
Penna’s campaign for MI5, MI6 and GCHQ aimed to dispel preconceptions and convey a real employee experience.
The British Army fires up students with a sense of adventure
The University Officers’ Training Corps can be a rewarding way to experience army life as a student, as this Army campaign proves
CyberFirst Girls reaches out to the next generation of experts
The campaign was aimed at pupils, teachers and parents and drove up female participation in cyber-focused schemes.
Royal Navy website dives deep into candidate experience
An ambitious strategy to improve navigation and attract better candidates pays off.
Royal Air Force takes off through content collaboration
RAF partners with Not Going to Uni to create an engaging range of podcasts and other relevant content.
British Army‘s live events nudge candidates into action
A series of virtual events address potential applicants’ reservations about an Army career.
British Army calls up a new generation of recruits
A Gen Z optimised website leads to a massive uplift in registrations from candidates.
The Metropolitan Police puts family first
A suite of videos highlights the perceived barriers to joining the force, and shows how loved ones have overcome them.
Secret Intelligence Service levels up skills with retro game
MI6 launches a 16-bit quest to unearth the everyday skills needed for an Intelligence Officer.
MI5 spies the benefits of a more diverse candidate pool
MI5’s campaign with Penna focuses on changing perceptions, increasing the number of applicants from ethnic minorities, female candidates and people with disabilities.
Defence Equipment & Support’s people underpin new employer brand
Stafford Long worked with their client Defence Equipment & Support (DE&S) on this employer brand launch, which included films and animations, and put the people working on a wide range of exciting projects – and their ambitions – centre-stage.
British Army gets stronger with belonging campaign
This internal British Army EDI campaign, developed with ThirtyThree, started conversations and changed attitudes around discrimination.
F is for Family at the Metropolitan Police
This Met Police Video Campaign, produced by Tonic, made the 2023 shortlist for its impact in attracting talent from London’s numerous and wide ranging communities.