Direct Line Group sought to rip up the usual conventions of ‘day in the life’ recruitment campaigns by creating a video that really immersed the audience in its employer brand. To connect with potential candidates for its auto services and customer contact centres, it needed a vibrant, welcoming celebration of why employees chose to work there, inspiring them to go to the careers site to find out more.

Using a probe lens, it could zoom into different people and objects and create unique and unexpected transitions, emphasising the connection between different parts of the group. The video, shot in five locations on a tight three-day schedule, is a whistle stop tour of everything the group is about and employees threw themselves into the filming.

Visually, the video captures DLG’s employer brand identity and exceeded expectations in terms of results. The number of users and new users almost doubled, driving increased engagement and visitors to the company’s careers site and promoting the brand and opportunities across the group.