In 2023, Sanofi’s employer brand consisted of talented people working incredibly hard on unrelated projects, but regional efforts were disconnected. Guided by our mission to become the go-to employer in biopharma and a vision of One Sanofi, the company embarked on a two-year transformation addressing three fundamental challenges. The core components of this were to build the right team to deliver at scale; create consistent foundations through data, a professional careers site, employee advocacy programme and brand hub; and executing integrated campaigns to drive awareness.

Sanofi built a Center of Excellence made up of employer branding experts, designers and programme managers, meaning it could deliver global consistency through a decentralised structure. They partnered with corporate brand executives to ensure the employer brand aligned. The Hyderabad Creative Hub drove video editing, graphic design and content creation, producing more than 700 assets, managing more than 1,000 brand images and localising materials for different audiences. Sanofi recruited more than 5,000 global ambassadors to tell the brand’s stories, and strengthened its careers site with advanced job descriptions.

Integrated campaigns have achieved millions of impressions. Sanofi Feeling, which launched in May 2025, delivered more than 100 million impressions alone, despite being an awareness campaign. Hiring managers can access value propositions and brand content through a centralised Employer Brand Portal. Application growth has increased by 36%, with an 82% increase in attracting talent from competitors. Over just two years, campaign performance grew impressions from 450,000 to 900 million.