Despite being a 230-year old company and trusted data partner to some of the world’s largest brands, candidates did not know Stibo Systems. It needed to come up with a global employer branding strategy and achieved this in just four weeks with its agency partner Coreworkers. The first challenge was to break down siloed roles and blurred lines of ownership of employer branding, so it began with a series of ‘sprints’ that would provide insights, decide on messaging, and work out the creative.

Over the course of just two weeks, Stibo and Coreworkers interviewed executives and ran workshops with employees. They studied global trends, analysed competitors and validated these thoughts and ideas into the One Agent global agency network. This boiled down to a simple EVP: ‘All Kinds of Data Minds’, with a strapline of being ‘more trusted, more invested, more connected’. A film featuring colleagues helped to bring this to life, and was used to create bitesize social media content. Working with employees, the visual style of the brand was refined. Global launch events captured authentic photos of real employees across 18 countries.

Every sixth employee has signed up to the Data Minds Community, which helps create content to feed the employer brand, which has since been launched globally via social media, campus events and a revamped career site. Learning days and ‘mindful’ days for self-reflection have reinforced the strategy and support employee wellbeing. Campus, career site and LinkedIn interactions have all increased, and social media engagement has exceeded expectations. Employees are more invested in the brand, with participation scores at 97% and engagement scores above benchmark.