An eye-catching campaign encouraged graduates to consider the rewards of working in a sector they might not have considered.
Pink Squid
Pink Squid is an award-winning creative agency that creates beautifully intelligent employer branding, and doesn’t take itself too seriously. With offices in both London and Dallas, Texas, Pink Squid has been independently owned since the beginning, and prides itself on pairing powerful insights with playful creativity to bridge the gap between people and organisations. Powered by a highly international team (23 spoken languages and 31 countries represented), the work they do is brave, insightful and builds talent brands people actually want to work for.
Costa brews up a better class of candidate
The coffee chain shows the pace and reality of working in one of its stores, generating high calibre applicants as a result.
KPMG targets talent personas to boost diversity
The company shifted from skills-driven to mindset-driven by creating a series of candidate personas.
Lidl employees share their passion for challenge
The supermarket’s campaign shows a different side to workers and the collective ambition of the business.
Veolia shows its older workforce is far from past it
A wide-ranging campaign includes health screenings and menopause support for this vital audience.
Sanofi creates community with influencer programme
The healthcare company built a team of influencers to amplify its employer brand across the globe.
KPMG gets personal with a diverse pool of candidates
The consulting firm reached out to new audiences with meaningful in-person experiences.
KPMG imagines a thriving future for graduates
The consulting company’s year-round campaign is quick to respond and engage with key audiences.
Unlocked’s arresting campaign attracts appeal
The prisoner rehabilitation charity wants to source the best leaders, but also show the realities of the role.
KPMG shows its human side
The ‘Come as you are’ campaign reassures candidates they can excel personally and professionally at the firm.
Vodafone sends a signal to diverse communities
The mobile and tech company shows its commitment to inclusion through powerful visuals and messages.
Novo Nordisk injects a new perspective on obesity
The pharmaceutical giant challenges employees’ and candidates’ perceptions to support its wider purpose.
Capgemini’s speak-up culture gets a refresh
‘Respectfully us’ receives a makeover to reflect the challenges of the hybrid working world.
Alshaya Group campaign breaks new ground in Saudi Arabia
The business showcases the exciting possibilities of a career in retail through employees’ eyes.
ICAEW busts myths with colourful storytelling
Authentic videos showcase the variety of roles and backgrounds in accountancy, aiming to break down its boring image.
Capgemini’s Active Inclusion shows the power of stories
Capgemini and Pink Squid’s use of personal stories brought together employee networks and had a ‘seismic’ impact on the organisation, winning it Work of the Year in 2023.
Veolia: See the difference your commitment can make
Integrated campaign by Pink Squid makes all the difference for HGV driver recruitment at waste and recycling company Veolia.
Understanding the EVP across different teams at IBM
With complex departments and skill sets, IBM worked with Pink Squid to gain a deep understanding of its EVP, allowing it to be tailored for each audience.
Inclusive conversations form part of a successful EDI strategy at Veolia
“What not to say” videos were part of a successful EDI campaign for Veolia, created by Pink Squid, and recognised in the 2023 shortlist.
Video campaign makes a world of difference for GE Renewable Energy
Individual videos alongside one overarching film produced impressive results for GE Renewable Energy and Pink Squid, placing them on the Video Campaign shortlist in 2023.
KPMG graduates engage with Future Me campaign
Mentor programme and video campaign gained KPMG and Pink Squid a spot in the Graduate Campaign category in 2023.